Presentation Moscow

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Moscow, 2nd September Martin Schaffer Managing
Partner
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Kohl Partner is

• Kohl Partner is an independent and
  internationally operating consulting company
  specializing in the leisure and tourism industry
• Kohl Partner is a team of tourism experts in 4
  countries (Austria, Germany, Italy and Bulgaria)
  and 6 offices (Vienna, Villach, Munich,
  Stuttgart, South Tyrol and Sofia)
• Kohl Partner is the leading tourism consulting
  company in Austria

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Quality is our mission

• Over two decades, Kohl Partners success and
  reputation have been determined by the quality of
  its work nationally and internationally
• Kohl Partner is...
• the winner of the Austrian
• Quality Award 2006
• certified according to ISO 9001

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Kohl Partner experts
Kohl Partners competent team of tourism
specialists is at your disposal
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Kohl Partner network

• Kohl Partner is member of
• the expert roster of UNWTO World Tourism
  Organisation
• AIEST - Association internationale dexperts
  scientifiques du tourisme
• HRCA Hotel and restaurant controller
  association
• IAAPA International association of amusement
  parks and attractions
• HSMA Europe Hospitality sales marketing
  association

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Kohl Partner services
Hotel feasibility studies, hotel development
operator selection
Feasibility studies and concept development for
tourism infrastructure attractions
Tourism master planning
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Selected references hotel developments
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Reference project

• Wine spa resort LOISIUM Hotel
• Assistance in the project development
• Concept development with an international star
  architect and other project proponents (room
  book, catalogue of specifications)
• Pre-Opening responsibility and implementation.
• Preparation of the operations- and marketing
  concept incl. an AVEDA destination wine spa

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Reference project

• Lifestyle art hotel development Riga, Latvia
• Development of a strategic business concept incl.
  positioning concept, product concept,
  organizational concept and strategic sales and
  marketing concept
• 10-years economic forecast according to the
  international USALI standard

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Selected references tourism infrastructure
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Reference project

• Concept development for a natural lake and spa
  resort, Fuschl am See, Salzburg
• Development of the strategic concept (including
  vision, positioning, key strategies)
• Calculation of profitability and specific action
  and implementation plan

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Reference project

• Donauauen National Park Visitor Center Castle
  Orth, Donau, Lower Austria
• Project management and concept development for a
  national park center with gastronomy, shop and
  event erena
• Development of an operational concept

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Selected references tourism master planning
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Reference project

• Tourism Master Plan for the Ruhrtal region,
  Germany
• Client Stadt Hagen / Stadtmarketing Hagen e.V.
• Regional marketing plan
• Development of an organizational model
• Development of a common CI/CD for a better market
  appearance
• Definition of target groups and regional
  highlights

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Reference project

• Tourism Master Plan Ionian Coast, Albania
• Client Austrian Hotel and Tourism Bank
• Development of sustainable tourism concept for
  the region
• Evaluation for potential private investors
• Situation analysis, vision and development
  scenarios
• Project investment plan, product development,
  strategic marketing plan

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Tourism masterplanBashkortostan (RUS)
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Tourism masterplan Bashkortostan

• Tourism master plan for the Republic of
  Bashkortostan, Russia
• Client Ministry for Foreign Economic Relations
  and Trade
• Assessment of the tourism potential in
  Bashkortostan and classification into tourism
  clusters
• Strategy development (vision, strategies, areas
  of action, targets)
• Detailed action plan regarding tourism infra- and
  suprastructure, marketing strategies,
  cooperation, quality improvement

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Tourism masterplan Bashkortostan

• The following tasks were performed during this
  project
• Detailed analysis of the status quo incl.
• Tourism relevant information
• tourism demand and supply
• National / international competitors and best
  practice examples
• Relevant trends
• Russian tourism market
• Tourism SWOT Analysis Bashkortostan
• Strenghts and weaknesses
• Tourism development potential for Bashkortostan

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Tourism masterplan Bashkortostan

• Development of strategic concept for the
  Bashkortostan
• Tourism development plan for 7 defined clusters
• Cluster Abzelilowski Rajon Abzakova
• Cluster Belorezki Burzjanski Rajon
• Cluster Ufa surroundings
• Cluster Nationalpark Baschkirien Nugusch
  Schulgan Tasch
• Cluster Jangantau environment
• Cluster Krasnousolski
• Cluster Pawlowski Stausee

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Tourism masterplan Bashkortostan

• Marketing strategies
• Integrated programs for the tourism development
  in Bashkortostan
• Development of education and training in the
  tourism field
• Development of an investor-friendly environment
• Development of professional, organizational
  structures in tourism
• Quality improvement programs
• Definition of the next steps

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Innovative. Integrative. Targeted.
Kohl Partner Wien GmbH Wallnerstraße 3 1010
Vienna martin.schaffer_at_kohl.at www.kohl.at
Vienna Villach Munich Stuttgart South
Tyrol - Sofia