Corning Area Chamber of Commerce Partners Panel Discussion

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Corning Area Chamber of CommercePartners Panel
Discussion

• City of Corning
• Planning and Economic Development

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Mission

• City of Corning Planning and Economic Development
• The Department of Planning and Development is
  responsible for the orderly and progressive
  development of the City of Corning through
  long-range planning, the administration of codes,
  the procurement of funding to bring projects to
  fruition, the oversight of City loan funds to
  spur economic growth and the coordination of the
  City's efforts with other agencies to bring
  beneficial growth to the area.
•  

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Focal Points

• As the local government, the City of Corning and
  its Department of Planning and Development has
  multiple contacts with other levels of government
  and area businesses
• Conduit of public grant dollars from the Federal
  and State levels for local projects enhancing the
  City of Corning  handicapped accessibility
  project, Centerway Bridge and bike trail project,
  transportation center, Centerway Square
  rehabilitation
• Administration of State and local Codes,
  including site plan approval and revisions,
  signage, building codes
• Long range planning such as the City of Corning
  Master Plan and the current Denison Parkway
  Design Committee

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Economic Development and Business Retention

• Role with area economic development and business
  retention
• Site identification and selection
• Working with developers to move through approval
  process
• City of Corning Economic Revolving and Commercial
  Building Rehabilitation Loan Funds
• Close coordination with other agencies
• Land Bank
• Trouble-shooting

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Partnering

• Interactions with other agencies
• Gaffer District  three Board positions,
  recruitment, funding, location, physical
  infrastructure (including parking garage and
  Centerway Bridge)
• Market Street Restoration Agency  Board
  position, coordination of sign and facade work
• Southern Tier Central  City has a Board
  position, asks STC to participate in City
  projects (Denison Parkway Design Committee)
• Three Rivers Development close ties in project
  development and execution

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Desired Outcome of Todays Panel

• "We're from the government and we're here to
  help..."

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Corning Area Chamber of CommercePartners Panel
Discussion

• Corning Area Chamber of Commerce

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Mission

• Corning Area Chamber of Commerce
• The Corning Area Chamber of Commerce, a 501(c)6
  corporation,  advances the business and community
  interests of the region through advocacy, member
  services and community enhancement.

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Focal Points

• Advocacy
• Member Services
• Community Enhancement
• Effective Organization

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Economic Development and Business Retention

• The CACoC serves as the key information and
  referral resource center for the Corning area.
• The CACoC manages over 65,000 inquiries per year
  via the Information Center, office of the Chamber
  and electronic inquiries through
  www.CorningNY.com.
• The CACoC actively supports each partner
  organization in efforts to attract and retain
  business for the community.

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Partnering

• The CACoC works through the Advocacy in Action
  program as active members of the New York State
  Business Council, CANYS (Chamber Alliance of New
  York State), and U.S. Chamber of Commerce to
  champion the needs of the business community.
• The CACoC engages in multiple efforts to
  collaborate with local and regional organizations
  to eliminate duplication and serve as the go to
  referral resource for the community.

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Desired Outcome of Todays Panel

• To create an environment of open dialogue and a
  clearer understanding of roles and
  responsibilities of the organizations present.
• Educate the community as to the role of the
  Chamber of Commerce as a partner in attracting
  and retaining businesses for the community.
• Continue the collaboration and commitment to
  maintaining a viable and prosperous business
  climate for the good of the entire community.

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Corning Area Chamber of CommercePartners Panel
Discussion

• Corning Enterprises serves as the official
  community and economic development arm of Corning
  Incorporated.

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Mission

• Mission
• To positively impact the economic, cultural and
  social health of the communities in which Corning
  Incorporated operates it's business.

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Focal Points

• Facilitate, partner, leverage and collaborate to
• Help communities reposition in response to change
  
• Help communities maintain infrastructure to
  support companys future initiatives and enhance
  the overall physical environment of the area
• Maintain strong corporate image and help preserve
  company investments, particularly its world
  headquarters in Cornings downtown
• Enhance the quality of life for company employees
  and all residents of the area
• Grow Corning Incorporateds assets
• Sell or lease vacant properties

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Economic Development and Business Retention

• Help to Stabilize and Strengthen Cornings
  Downtown Core
• Provided the leadership, together with Three
  Rivers Development, for the Gaffer District
  initiative to actively encourage major area
  employers to increase their spending in the GD
• Recruited major downtown employer Pathways (120
  jobs)
• Secured Empire Zone status for Market and Bridge
  Streets
• Working with Three Rivers and area developers to
  support Gaffer Districts property development
  strategy especially, upper story development
• Supporting Gaffer Districts goal to fill anchor
  properties especially Corning owned properties
  such as the Former MT Bank Building, Fieldcrest
  Canon and former Newberrys Building

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Economic Development and Business Retention

• Continue to Build Basic Community Infrastructure
• Worked with City and County to secure funding for
  projects such as the I-99/I-86, City of Corning
  Reservoir Project
• Secured funding for the revitalization of
  Riverfront Plaza
• Working with the City to secure funding for the
  proposed Transportation Center
• Working collaboratively with the City to secure
  funding for the upgrade of the Centerway foot
  bridge (maintained by the Gaffer District)
• Worked with several municipalities to secure
  funding for projects such as the City of Corning
  Northside Sewer Project and Town of Erwin water
  extension

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Partnering

• Enhance Quality of Life and Build the Economic
  Structure of the Region
• Corning Classic LPGA Tournament
• Dependent care
• Education and workfoce development TILT (Twin
  Tiers Technology Institute for Learning and
  Teaching), TTCL (Twin Tiers Coalition for
  Learning Grant Program), and Twin Tiers
  Principals Coalition
• Actively support and participate in economic
  development efforts of Three Rivers, STEG, SCOPED
  and the Empire Zone
• Spearheaded creation of Finger Lakes Wines
  Country 39 of spending generated for each 1
  invested in advertising more than 300,000 new
  visitors attracted to the region annually

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Desired Outcome of Todays Panel

• Demonstrate that working together can produce
  tremendous results that make a real difference in
  our everyday lives.

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Corning Area Chamber of CommercePartners Panel
Discussion

• Cornings Gaffer District

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Mission

• Cornings Gaffer District
• Create and sustain an environment for success via
  the Corning In-town District Management
  Association, a coalition of businesses, property
  owners, local government and organizations
  working together to establish and achieve a
  unified and measurable set of goals focused on
  enhancing the overall economic and physical
  sustainability of the Corning In-town District.

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Focal Points

• Coordination with City of Corning on everything
  from parking to enhancements for the physical
  infrastructure of the In-town District to snow
  removal. Requests from the NYS Main Street
  program for grant monies for façade improvements
  and upper story development.

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Economic Development and Business
Retention

• Primary emphasis is to recruit new businesses to
  the Gaffer District and then help them and all
  others to viably remain within the District. The
  recruitment effort is based on surveyed needs of
  the local residents, and represents a mix of
  retail, food and services.

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Partnering

• Hopefully with everyone engaged in this meeting!

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Desired Outcome of Todays Panel

• Our desired outcome is that everyone will have a
  better understanding of what each other is doing
  and how we all can collaborate for a positive
  outcome.

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Additional Information

• Cornings Gaffer District is a BID (Business
  Improvement District)
• Focus is solely on the Intown District
• Legal entity CIDMA, formed in 1983
• Gaffer District brand and re-organization March
  2003
• Board of Directors City of Corning, businesses,
  property owners, and residents within BID
  boundaries
• Three work plan groups develop strategies
  (businesses property owners)
• Marketing Communications
• Safety Public Infrastructure
• Business Property Development

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Role

• Serve as the driver and coordinating mechanism
  for downtown development
• Manage the day-to-day operations of Cornings
  Intown District
• Develop and implement a single strategic plan to
  enhance the economic viability of the downtown
• Function as the one-stop for existing and
  prospective businesses
• Overall Strategy
• Enhance the customer experience making the
  experience of visiting and shopping in the
  District easier, more accessible and convenient
  through efforts such as signage, parking, safety,
  cleanliness, and fun things to do
• Increase the economic stability and vibrancy of
  the District - reducing vacant store fronts,
  having healthy businesses that carry merchandise
  that customers want, expanding upper floor
  housing, and positioning the downtown to
  continually adjust and respond to changing
  consumer expectations
• Preserve the physical core of the District
  building on the downtowns unique heritage and
  promoting property development

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Responsibilities

• Promote the brand and downtown business district
• Produce events
• Enhance the customer experience through visual
  and other physical amenities -- sidewalk
  cleaning, trash receptacles, flowers, retail
  window displays, directional signage, etc.
• Work with the City to provide safe environment
• Own and manage the public parking garage
• Maintain Centerway Bridge (foot bridge)
• Develop and implement strategies for business
  recruitment, business retention, property
  development and upper story housing
• Primary source of information and problem-solving
  for existing and prospective businesses
• Implement plans for civic improvements to
  municipal or District owned property
• Example Centerway Square upgrade

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Overall Theme

• Feet on the Street

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Corning Area Chamber of CommercePartners Panel
Discussion

• Finger Lakes Wine Country Tourism Marketing
  Association

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Mission

• Finger Lakes Wine Country Tourism Marketing
  Association
• The mission of Finger Lakes Wine Country Tourism
  Marketing Association, Inc. is to promote
  economic development in Chemung, Steuben,
  Schuyler and Yates Counties in the State of New
  York, and to improve the quality of life in those
  counties by supporting and improving the tourism
  industry.

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Economic Development and Business Retention

• Finger Lakes Wine Country Tourism Marketing
  Associations core competency is marketing. The
  association focuses their resources outside of
  the region. The goal is to create awareness to a
  touring vacationer within a 350-500 mile radius.
  This is achieved through a comprehensive
  marketing strategy that includes a mix of
  channels television, radio, print and
  emarketing. We augment the media campaign with a
  targeted public relations campaign. This is a
  cost efficient way to reach into otherwise
  unaffordable markets.
• The impact of the campaign is measured by an
  objective, outside party. The results have been
  remarkable. The campaign has generated (1.3
  million Visitors), over 120 million dollars in
  new revenue. In 2005, for every dollar spent
  there was a 44 dollar return on investment to
  the partnering counties, and 3.79 in sales and
  room tax revenues. In terms of product
  weaknesses, we have made great strides the 2005
  benchmark study indicated that people felt there
  were none. Meaning the diverse product and
  positioning is clearly communicated through the
  marketing mix.
• As a result of Finger Lakes Wine Countrys
  efforts and the measurement tool, there has been
  an increase in tourism infrastructure, more hotel
  rooms, new events. Financial institutions are
  willing to make the investment when presented
  with the research containing solid data that
  tourism is a major economic driver.

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Partnering

• Effective and efficient tourism marketing works
  like a funnel. The State of New York promotes
  and calls attention to the state Finger Lakes
  Tourism Alliance, the 14 county tourism promotion
  agent (as sanctioned by NYS) markets all 14
  counties. Finger Lakes Wine Country is
  responsible to promote all tourism based
  businesses in the four county area we represent
  (Chemung, Schuyler, Steuben and Yates), the
  county partners, such as the Steuben County CVB,
  focuses only on County tourism based businesses.
  We rely on them to work with your Chambers and
  the individual businesses.
• Budgets are finite and therefore we work very
  hard not to duplicate services. The best end
  result is achieved when every link in the funnel
  is strong and working to capacity.

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Desired Outcome of Todays Panel

• A couple of items that I would like to touch on
  and clarify, Finger Lakes Wine Country is a
  place, and that is how the strategic message is
  positioned. It is important to note that
  association markets all tourism based businesses.
  We do represent the wineries in the mix, but the
  relationship with the wineries is no different
  than with the museums, state parks,
  accommodations, and so on. The reason the Finger
  Lakes Wine Country campaign has been so
  successful is because of the diverse product that
  has broad appeal to the target audience. Every
  element of the tourism product is important and
  we need to effectively communicate that in the
  campaign.
• The second item for clarification is how can a
  business best connect with the association to
  carry their message forward? Send the
  information directly to the office, or work
  through your county agency. As we all recognize,
  time is limited and my ability to serve on
  several boards and committees has been somewhat
  scaled back by the FLWC Board of Directors. This
  is simply to afford me the time to focus and make
  sure the mission of the association is met.
• I thank you for the opportunity to serve on the
  panel today and look forward to answering any
  questions.

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Corning Area Chamber of CommercePartners Panel
Discussion

• Gaffer District Business Association

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Mission

• The Gaffer District Business Association focuses
  their efforts on opportunities to increase
  prosperity for the business and property owners
  within the Gaffer District.

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Focal Points

• Conduit for Business and property owners to the
  partner organizations represented here today.
• Communications vehicle for the business owners
  for items such as concerns from around the
  district, informational, potential events, etc..

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Economic Development and Business Retention

• All business and property owners within the
  taxing district are automatically members of the
  association. The business association endorses a
  positive and welcoming approach to new businesses.

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Partnering

• The association meets 1x per month throughout the
  year, all are invited.
• Work collaboratively with Cornings Gaffer
  District, Corning Area Chamber of Commerce, City
  of Corning, etc.

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Desired Outcome of Todays Panel

• Increase awareness and expand communication
  opportunities

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Corning Area Chamber of CommercePartners Panel
Discussion

• Painted Post Area Board of Trade

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Mission

• Painted Post Area Board of Trade
• Formed in 1947, with Edgar Tillman serving as the
  first President, The Painted Post Area Board of
  Trade was organized for the purpose of advancing
  the commercial, industrial, civic and general
  interests of the Painted Post area. In recent
  years, the focus has shifted more towards the
  general interest and civic areas.

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Focal Points

• While the Board does not have a reporting
  affiliation at the local, state or federal level,
  our links to organizations at these levels comes
  through our membership. Our membership has
  included mayors, town managers and town
  supervisors. We have also enjoyed representation
  on a variety of community based committees. This
  has helped to provide us with a greater voice in
  areas that have a real impact on the community.
  Through these affiliations, the Board of Trade
  has been involved in the I86-I99 interchange
  project, community decorating projects,
  facilitation of meetings with area wide
  implications and, of course, the annual Colonial
  Days celebration.

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Economic Development and Business Retention

• Our role is more limited in this area. Our
  business promotion occurs primarily through
  networking at various functions such as business
  mixers. We also have a handful of advertising and
  sponsorship opportunities. Our latest venture is
  our website www.paintedpostny.com, which features
  a business index.

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Partnering

• Our primary partnership has been with the Corning
  Area Chamber of Commerce. We sit on each others
  boards and work closely together. There is active
  support between each organization to achieve
  their goals. We have also enjoyed excellent
  partnerships with the Village of Painted Post and
  the Town of Erwin.

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Desired Outcome of Todays Panel

• Achieve a better understanding of our partners
  and to provide to them a better understanding of
  our organization.

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Corning Area Chamber of CommercePartners Panel
Discussion

• Southern Tier Central Regional Planning
  Development Board

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Mission

• Southern Tier Central Regional Planning
  Development Board
• The Southern Tier Central Regional Planning and
  Development Board (STC) provides a variety of
  services to units of government, agencies, and
  the private sector in Chemung, Schuyler and
  Steuben Counties of New York State.
• The primary objective of STC is to participate in
  projects that benefit local government and the
  business and industrial community while improving
  the quality of life in the region.

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Focal Points

• FEDERAL GOVERNMENT
• Appalachian Regional Commission (ARC)
• Economic Development Administration (EDA)
• Environmental Protection Agency (EPA)
• National Park Service
• STATE GOVERNMENT
• NYS Department of Environmental Conservation (NYS
  DEC)
• Department of State (DOS)
• Empire State Development (ESD)
• LOCAL GOVERNMENT
• Chemung County
• Schuyler County
• Steuben County
• The STC board is comprised of 24 publicly elected
  officials and special interest representatives.
  Since matching funds for the federal grants
  supporting STC come from county government, the
  charter requires a 52 percent majority to be
  filled by locally elected officials. Each county
  legislature elects its own membership to fill the
  "elected official" slots on the STC board.
• OTHER

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Economic Development and Business
Retention

• In general, STC works with agencies (such as
  economic development agencies) and municipal
  government rather than directly with business and
  industry. STC does have an entrepreneurial loan
  program to which individuals and entrepreneurial
  enterprises can apply.
• STC is the Local Development District (LDD) for
  the Appalachian Regional Commission. Staff
  assists with grants writing for Appalachian
  Regional Commission project funding (up to
  150,000) for economic development and human
  services (workforce training, basic skills, child
  care, health, telecommunications, job-related
  infrastructure, leadership, entrepreneurial and
  managerial skills training, business development,
  and local government assistance demonstrations
  and training). STC committees and board review
  and rate the projects and recommend them for
  funding to the NYS Department of State and ARC.
• STC is the Economic Development District (EDD)
  for the Economic Development Administration and
  works with economic development agencies such as
  the Industrial Development Agencies (IDAs) to
  obtain EDA project funding for large economic
  development projects (up to 1 million)
  benefiting business and industry.

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Corning Area Chamber of CommercePartners Panel
Discussion

• Steuben County Conference and Visitors Bureau

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Mission

• Steuben County Conference and Visitors Bureau
• To aggressively promote the tourism industry of
  Steuben County and stimulate economic growth by
  attracting visitors, groups, meetings and
  conferences to the county.

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Focal Points

• To increase the number of visitors
• To increase length of stay and spending by our
  visitors
• To increase off-season visitation
• To exceed guest expectations through stellar
  customer service, resulting in Word of Mouth
  advertising

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Partnering

• Report to the Steuben County legislature
• Our voting and advisory board includes a
  representative from Corning Area Chamber of
  Commerce, Southern Tier Central Regional
  Planning, and Finger Lakes Wine Country
• Work in collaboration with Three Rivers
  Development and Southern Tier Central Regional
  Planning on development initiatives, for example
  Champion Communities Association
• Represent Steuben County on Finger Lakes Wine
  Country Board and Finger Lakes Tourism Alliance
  Board
• Work with both semi-regional and regional tourism
  marketing organizations to remove duplication of
  efforts to increase return on investment and
  increase local property tax relief.

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Desired Outcome of Todays Panel

• Increase awareness and understanding of the role
  of the SCCVB in the business community.
• We are your first stop for tourism related
  inquiries and information.

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Budget Revenue Resources

• The majority from the 4 occupancy tax paid by
  overnight guests staying in hotels, motels and
  Bed Breakfast inns located within Steuben
  County.
• New York State Matching Grants program
• Miscellaneous partner investment through a
  variety of cooperative marketing programs.
• We are not a membership organization we
  represent all tourism based businesses in Steuben
  County.

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Steuben County CVB

• Established by a resolution of the Steuben County
  legislature on October 25, 1993.
• Officially designated Tourism Promotion Agency
  for Steuben County.
• Eligible to apply for NYS Tourism Matching Grants
• Only recognized source for Steuben County tourism
  businesses to be listed on the I Love New York
  website
• Only recognized source for Steuben County tourism
  businesses to be included in the I Love New York
  Travel Guide, Winter Guide, Autumn Guide
• Only organization offered the opportunity for
  cooperative advertising and media relations with
  the NYS Division of Tourism, for example the
  National Geographic Magazine partnership
  resulting in the Corning Museum of Glass,
  Pleasant Valley Wine Company, and the Cohocton
  Fall Foliage Festival being included on The
  Geotourism Mapguide to Appalachia

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Steuben County CVB

• Provide Event Marketing Grants to event
  organizers to further the outreach of events held
  in Steuben County and increase overnight stays
• Provide Visitor Services training and staff
  funding to the four Chambers of Commerce within
  the county
• Provide market data to prospective developers of
  new tourism based initiatives
• Identify under serviced areas of the county for
  economic development via tourism promotion for
  example, Scenic Byway nomination project in south
  central/south western Steuben County

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Corning Area Chamber of CommercePartners Panel
Discussion

• Three Rivers Development Corporation

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Mission

• Three Rivers Development Corporation
• The mission for Three Rivers Development
  Corporation is to maintain and promote the
  economic viability of the Southeast Steuben
  County area through Board and staff service to
  the public and private sectors in the fields of
  planning, housing, commercial and industrial
  development, and community renewal.
• Corporate Goals
• To promote and provide employment opportunities
• To carry on research for the purpose of aiding
  the community
• is monitoring and attracting an industrial
  base
• To lessen the burden of government
• To acquire, construct, and/or rehabilitate
  facilities for the purpose of promoting housing,
  economic growth, and business prosperity
• To interface with community service organizations
• To create an environment for investment in the
  Corning

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Focal Points

• 2006 marks Three Rivers 40th anniversary. Being
  a player in the community for 40 years has
  allowed us to build a strong network of contacts
  and relationships on the local, state, and
  federal levels to recognize and provide us with
  opportunities and/or funding that serve and
  assist the community and local businesses.

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Economic Development and Business Retention

• Three Rivers role is to aid the community in
  economic growth and business prosperity. To do
  this, we partner with community organizations to
  create an environment for investment in the
  Greater Corning Area. We work with communities
  to plan for development, and we also acquire,
  construct, and/or rehabilitate facilities for the
  purpose of promoting housing, attracting an
  industrial base, and to provide employment
  opportunities. In addition, Three Rivers serves
  as a funding vehicle for community grant projects
  and programs.

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Partnering

• Three Rivers Development partners with the
  panelist organizations by maintaining open
  communication with each organization, thereby
  allowing us to participate with them on planning
  and developing community projects or programs.

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Desired Outcome of Todays Panel

• In addition to communicating to the residents our
  role in the community, we hope to strengthen our
  continuing relationship with our community
  partners. Through continued cooperation we can
  achieve success and sustainability.

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Thank you for your attendance and participation.

• For a copy of tonights presentation, please
  visit www.CorningNY.com