Ambassador Bill Lane jr. Lecture on Sustainable Tourism University of Hawai'i at Manoa School of Tra

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Ambassador Bill Lane jr. Lecture on Sustainable
TourismUniversity of Hawai'i at ManoaSchool of
Travel Industry Management

• Reshaping the Nature of Tourism
• External Pressures, Internal Choices
• Victoria Edwards

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William the Conqueror
Nova Foresta 1079
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2.5m visitors p.a. 3m day visitors 500 tourism
enterprises 400m 35,000 residents 571 sq km
(Molokai 684 sq km)
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Tourism in Transition

• Where are we coming from?
• Where are we going to?
• How are we going to get there?
• Should we be going anywhere at all?!

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Tourism in Transition

• Where are we coming from?
• Where are we going to?
• How are we going to get there?
• Should we be going anywhere at all?!

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Tourism Arrivals
Source WTO, 2007
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International Tourist Receipts
Source WTO, 2007
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Tourism in Transition

• Where are we coming from?
• Where are we going to?
• How are we going to get there?
• Should we be going anywhere at all?!

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Average Residential Electricity Rates on Oahu
1991 to 2006
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Tourism in Transition

• Where are we coming from?
• Where are we going to?
• How are we going to get there?
• Should we be going anywhere at all?!

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Policy Level
Tourism Policy
Planning Level
Practice Level
Planning for Sustainable Tourism
Tourism Operation
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1. Moral suasion (e.g. TV adverts, voluntary
schemes) 2. Regulation (e.g. Energy Performance
of Buildings Directive) 3. Fiscal
incentives (e.g. Fuel duty, grants for
alternatives) 4. Direct provision (e.g. Energy
Savings Trust)
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Sustainable Tourism
Monitoring
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Monitoring

• Energy
• Water
• Waste
• Travel
• Food
• Infrastructure
• Wildlife
• Social impact

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Sustainable Tourism
Monitoring
Education
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Cut Food Miles!
1 calorie carrot from Africa 66 cals of fuel
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Sustainable Tourism
Monitoring
Education
Certification
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New Forest Green Leaf Local scheme
International/ National
Low entry level Inexpensive Inclusive Bespoke Supp
orted
Self monitored Low profile Industry-based No
aggregation
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Sustainable Tourism
Monitoring
Education
Certification
Community
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• New Forest Consultation
• 1994 Living with the Enemy?
• 1997 Making New Friends.
• 1998 Our Future Together.

The New Forest should become a tourist
destination where the visitor, tourism industry,
local community and environment are in complete
harmony, and thus make a significant contribution
to improving the quality of life.
Visitor
Lokahi
Environment
Industry
Community
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Talk to people!
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The New Forest Breakfast
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Sustainable Tourism - MECCA
Monitoring
Education
Certification
Community
Advocacy
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Tourism in Transition

• Where are we coming from?
• Where are we going to?
• How are we going to get there?
• Should we be going anywhere at all?!

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Aviation the big baddy of CO2 emissions?
Road - 20
Energy Industries 35
Residential 16
Domestic international aviation 5.5
Other 8.5
Industry - 17
(Source The Travel Foundation, 2006)
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Air Travel the big baddy?
CO2 emissions from aviation in UK 5.5 CO2
emissions globally 2 - 2.5 BUT Travel
tourism are growing rapidly (predicted to rise
between 4-6 annually)
The UK Government forecasts 500 million
passengers a year by 2030 - up from 229 million
in 2005.
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In the words of Fats Waller..
http//www.youtube.com/watch?vin1eK3x1PBI
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Carbon Footprint Ecological Footprint
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Carbon Footprint - UK
9.85 tonnes
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10t
4t
2t
0.2t
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Tourist Arrivals by region forecast
Source WTO, 2006
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10t
20t
14t
16t
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• No organism can exist without affecting its
  environment
• The choice is HOW we affect the environment
• in what ways and to what extent?

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Tourism can act as a catalyst to change.
Through new experiences encounters with new
friends, we gain new perspectives on
life. .and become the change we want to see.
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