Library 155 Serials Publication

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Library 155 Serials Publication Serial
Publication Report Black Enterprise
Kimberly Brown Highline Community College Fall
Quarter 2004
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Description for Black Enterprise

• A prominent,monthly business-service publication
  targeted to black professionals, executives,
  entrepreneurs and policy makers in the public and
  private sector. It has been profitable since its
  tenth issue and yearly sales (currently over 53
  million) are steadily increasing.
• BLACK ENTERPRISE has a paid circulation of
  500,000 with a readership of approximately 3.4
  million. It is carried on board most major
  airlines, and can be found on newsstands
  nationwide.
• Award In 1997, the magazine was honored with
  the FOLIO 1996 Editorial Excellence Award for
  Business/Finance, winning over 370
  entrants.Black Enterprise Web Link

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Earl G. Graves, Chairman and Chief Executive
Officer of Earl G. Graves, Ltd. Earl G. Graves
is a nationally recognized authority on Black
business development and the founder and
publisher of the prestigious BLACK ENTERPRISE
Magazine. In 1972, he was named one of the ten
most outstanding minority businessmen in the
country by the President of the United States,
and received the National Award of Excellence in
recognition of his achievements in minority
business enterprise.
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Earl G. Graves, Black Enterprise founder and
publisher is also the former Chairman and CEO of
Pepsi-Cola of Washington, D.C., L.P., the largest
minority-controlled Pepsi-Cola franchise in the
United States. He acquired the 60 million
franchise in July of 1990. The company covers a
franchise territory of over 400 square miles
including Washington, D.C. and Prince George's
County, Maryland. At year end 1998, he sold the
franchise back to the parent company where he
continues to be a significant stockholder and is
Chairman of Pepsi's Customer Advisory and Ethnic
Marketing Committee. In 1995 Mr. Graves donated
1 million to Morgan State University in Maryland
to advance business education.
Currently Mr. Graves is Chairman and Chief
Executive Officer of Earl G. Graves, Ltd., parent
corporation for the Earl G. Graves Publishing
Company, publisher of BLACK ENTERPRISE Magazine,
in New York, NY.
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About Black Enterprise

• Founder Earl G. Graves
• Publisher Earl G. Graves Publishing Company, in
  New York, N.Y.
• First issued August, 1970
• LC Control Number 74025061
• ISSN 0006-4165
• LC Classification E185.8.B5
• Dewey Class No 338/.04
• Subscription Cost 15.95/1yr, 29.95/2 yrs

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Partial Marc Record for Black Enterprise from
Library of Congress Loc.gov data marc record
037__ b Graves Pub. Co., 295 Madison Ave., New
York, NY 10017042__ a nsdp a lc043__ a
n-us---05000 a E185.8 b .B5082__ a
338/.042100_ a Black enterp.222_0 a Black
enterprise24500 a Black enterprise.2490_ i
ACQUIRE Title a Black enterprise260__ a New
York, b E.G. Graves Pub. Co.300__ a v. b
ill., ports. c 28 cm.3620_ a v. 1- Aug. 1970-
650_0 a African American businesspeople v
Periodicals.650_0 a African American executives
v Periodicals
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Reader/Subscriber Profile The Upscale Black
American Market

• Average household income 96,000
• Median household income 74,000
• Average net worth 324,500
• Median net worth 169,800
• Occupation professional/manager 64, business
  owner-21

• Homeowners 72
• Own other real estate 37
• Interested in franchise purchase 40
• Plan to start a business 31
• College graduate 72
• Masters Ph.Ds 33
• Women 49
• Men 51
• Marital status married 49

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Reader Subscriber Profile The Upscale Black
American Market

• Own Stocks, Bonds, or Mutual Funds100
• Own Life Insurance 91
• Average Face Value of Life Insur.273,000
• Own 1 or more retirement plans 76
• Spend 1.5 hours reading BE 72
• Read 4 out of 4 last issues 61
• Keep issues for reference 60

• Own 2 or more vehicles 62
• Purchase new vehicles yearly 34
• Own a computer 88
• Use laptops 41
• Use the Internet 88
• Use Cell/Digital Phones 82
• Participate in Sports 88
• Community Involvement 51
• Social Entertainment 78
• Travel-Yearly airline trips 7
• Business trips 54
• Car rental 62

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2004 BE Advertising Rates

• Full Color Page 36, 545 for 1x
• 12x- 32,165
• ½ Color Page 23, 765 for 1x
• 12x- 20,925
• 1/6 Page Color Page 10,985
• 12x- 9,665

• Full Black/White Page 27,440 for 1x
• 12x- 24,135
• ½ Black/White Page17,840 for 1x
• 12x- 15,725
• 1/6 Page Black/White
• 8,240 1x
• 12x- 7,280

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• Black Enterprise Every Issue Department Features
• Moneywise offers a range of investment
  strategies for building personal wealth
• Enterprise acts as a private business
  consultant, giving data on how start your own
  business
• Techwatch reports on how to maximize technology
  in the marketplace
• Newpoints covers trends, provides analyses and
  uncovers the people behind the issues
• Powerplay covers all areas of career management
  workplace trends
• Motivation covers self-development and
  inspirational pursuits
• Lifestyle offers exciting ideas for vacations
  leisure time
• Shopsmart gives advice data on smart consumer
  spending

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Black Enterprise

• Black Enterprise Web Link http//www.blackenterpri
  se.com/
• Browse the Black Enterprise web site, it is
  spilling over with information about Black
  Enterprise, events, Black Wealth Initiatives,
  B.E. Store, Archives, Job Openings, Portfolio
  management, and more!

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Black Enterprise Events
Annual Ski Challenge, will take place at the
world renowned Vail Cascade Resort Spa!
February 2005
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More Black Enterprise Events
The annual Golf Tennis Challenge will be in
Miami, Florida, Sept. 1-5, 2005. The annual
Entrepreneurs Conference will be in Dallas,
Texas, May 18-22, 2005 The annual Financial
Empowerment held in Atlanta, GA on Nov. 16, 2004
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• Black Enterprise Radio TV Media Sponsorships
• The Black Enterprise Report- a half-hour cable
  television program that highlights the progress
  and successes of Black American entrepreneurs,
  and encourages financial and personal empowerment
  for African American viewers in the U.S.
• The Black Enterprise Business Report- three daily
  radio reports that are broadcasts during
  morning-drive, midday, and afternoon-drive times.
  Gives listeners data about personal finance, new
  business information, and advice for
  professionals, corporate executives,
  entrepreneurs, and career development tips.

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Black Enterprise Contact Information and
Bibliography Website To Subscribe Go online
at https//w1.buysub.com/pubs/BE/BEN/BE2_Subscrip
tions.jsp?cds_page_id10473id1102379630193lsid
43411833501025246vid1cds_response_keyIBE2H4cd
s_mag_codeBEN Back Issues Call
1-800-987-6233 or go online at http//www.blackent
erprise.com/AboutUsOpen.asp?SourceAboutBe/press.h
tml To submit ideas and suggestions to the
editorial department in writing online at
beeditor_at_blackenterprise.com Black Enterprise
Sponsored Media TV Radio- http//web.lexis-nexi
s.com/universe/document?_mb8f896336b16919711b8288
cf2588d31_docnum3wchpdGLbVlz-zSkVA_md50405df
c540ae7f3a664c8e132f856d3f Black Enterprise web
site- http//www.blackenterprise.com/AboutUsOpen.a
sp?SourceAboutBe/press.html Thank You for
reading this presentation!