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BEF is an active participant in the Green Building movement and ... Salomon Oasis Tour 2004/05 - 100,000 green. miles traveled to 13 North American ski areas. ... – PowerPoint PPT presentation

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Title: Greetings

Using RECs to Promote Regional Renewable Energy
Investment Tom Starrs ? Bonneville
Environmental Foundation San Diego Solar Energy
Week ? September 29, 2005
About BEF
  • Independent non-profit established in 1998
  • Helped introduce the retail market for RECs in
  • Works with utilities, developers, and
    environmentalists to
  • Identify, review and endorse low-impact
  • Market green power and RECs (Green Tags)
  • Sell gt 88 aMW of Green Tags
  • Emphasize product integrity w/ Green-e
  • BEF reinvests net revenues from Green Tags sales
  • New renewable energy development
  • Watershed restoration projects

  • Three Principal Ways to Support Renewable

Renewable Energy
On-Site Generation your own project - you
generate the environmental benefits
Green Tags (RECs or TRCs) renewable energy
credits from a marketer - environmental benefits
unbundled from commodity power
Utility Green Power delivered renewable
energy - environmental benefits bundled with
commodity power
Utility Green Power
Green Power
Green Power
Green Tags
Green Tags
Green Power
Not Bundled
  • REC Markets Enable Renewable Energy Investment
  • Compliance Markets
  • Most RPS laws are being implemented using a
    REC-based approach
  • RPS laws tend to favor state/regional resources,
    driving local investment (and skewing local
    REC markets)
  • Voluntary Markets
  • Is likely to supplant bundled green power
    products as the leading mechanism for
    implementing voluntary programs
  • Over 1.8 million Green-e certified RECs sold in
  • Represents more than 200 aMW
  • Green-e certified RECs were about 20 of total

REC Markets
  • How to Compare Options Among Green Power Green
  • Cost - most range from 0.01 to 0.03 per kWh
    above the cost of commodity energy.
  • Type of Resource - you may choose the type of
    renewable energy to support such as wind or
  • Location - you may have an option to choose the
    geographic location of the renewable energy
  • Certification - there are certifications such
    as Green-e that act as an industry standard
    for green power products (think Consumer
    Reports for green power).
  • Environmental Endorsement - has the renewable
    generation facility been approved by the
    environmental community?
  • New vs. Existing - do your dollars support
    the resources that need the funding or are
    they extra profits?
  • Claiming the Offsets - is ownership of the
    associated carbon offset included with the
    renewable energy product?
  • Reinvestment - does the provider use your
    dollars towards developing additional
    renewable energy resources and environmental
    benefits on your behalf?

  • Certifications
  • Center For Resource Solutions Green-e Program
  • Standards for what constitutes a renewable
    energy resource. (i.e. no large hydro,
    nuclear, futures or donation programs)
  • Standards for advertising green in a renewable
    energy product.
  • Standards for carbon offsets associated with the
    renewable energy product.
  • Requires an annual audit of all transactions and
    marketing claims from the renewable energy
  • Other validation and accreditation

  • Making The Case
  • Customers - people support businesses that
    reflect their values. When price and quality
    are equal, 76 of consumers will switch
    brands or retailers if a company is
    associated with a good cause.
  • Distinction - set your organization, brand or
    building ahead of the competition.
  • Recognition - programs such as the EPAs Green
    Power Partnership publicly recognize those
    who support renewable energy.
  • Employee Goodwill - people want to be
    associated with organizations that reflect
    their values.
  • Carbon Mitigation - a carbon tax is a likely
    component of future business and
  • Energy Security - supports domestic sources and
    rural economies.

Why Green Energy?
BEF Green Tag Products
  • CoolerFuture
  • Retail and web product
  • 99 new wind, 1 new solar
  • BrighterFuture
  • NEW Retail and web product
  • 90 new wind, 10 new solar
  • Commercial Products
  • Custom blends
  • Mostly wind
  • Up to 5 solar

Green Tags
BEF Green Tags Sales
  • Wide Variety of Customers
  • NW Regional Utilities (50)
  • Commercial Sales Corporations, NGOs,
    Universities, Government Organizations,
    Faith-Based Groups, Green Builders,
    Sustainable Slopes and more (45)
  • Direct Web/Retail Sales (5)
  • Wide Geographic Range
  • Commercial and retail sales in 41 states
    and some Canadian Provinces.

Green Tags
Natural Products
  • BEF has been among the first to market its Green
    Tags to the Natural Products audience. Our
    successes include
  • BB The first green powered coffee roaster,
    partner in award-winning marketing campaign.
  • White Wave Foods Green Power Partner of the
    Year, 2003 2004.
  • Promotional Packaging Silk and Traditional
    Medicinals products proudly display their
    commitment to renewable energy on their

Sales Initiatives
Sales Initiatives
Green Building
  • BEF is an active participant in the Green
    Building movement and has delivered Green Tags
    to the following LEED projects
  • Wild Goose Restaurant - Tahoe, CA
  • PSU Stephen Epler Hall - Portland, OR
  • PSU Broadway Housing - Portland, OR
  • Ode to Roses Building - Portland, OR
  • Knoll Office Furnishings - San Francisco, CA
  • Baca Navajo School - Prewitt, NM
  • Eastside Fire Rescue - Issaquah, WA
  • Carkeek Park Environmental Center - Seattle, WA
  • Natural Resources Defense Council - Santa
    Monica, CA
  • BEF is a member of the U.S. Green Building
    Council, has a LEED Accredited Professional on
    staff, and also delivers Green Tags to the
    following green building product manufacturers
    and professional service providers
  • Interface Fabrics David Evans
  • Lees Carpets PAE Engineers, Inc.
  • Squawk Mountain Stone CH2M Hill

Sales Initiatives
Carbon Calculator Green Events and Travel
  • BEF offers event and travel services that allow
    individuals and organizations to green their
    impacts and to host an event or travel
    Climate Neutral. Examples include
  • The first green powered wedding.
  • Salomon Oasis Tour 2004/05 - 100,000 green
    miles traveled to 13 North American ski areas.
  • Solar World Congress 2005.
  • MTVs Trippin with Cameron Diaz - Greened
    the Tanzania, Costa Rica, and Chile episodes.
  • Rolling Stones/NRDC - Turn Up the Heat on
    Global Warming - concert for climate change
  • 15th Annual E-Source Members Forum.

Sales Initiatives
Focus BEF Reinvestment
  • BEF focuses on renewables reinvestment in the
    geographic areas where it has strong customer
    participation and/or marketing alliances
  • Until recently, emphasis was on Pacific
  • Strengthening national alliances have led to
  • Eight-state project management on behalf of Vote
    for Change musicians (Bonnie Raitt, Dave Matthews
    Band, Pearl Jam, REM)
  • Maine Energy Investment Corp. (MEIC) rebate
    program, funded by BEF and Interface Corp.
  • Programs under discussion in Alaska, Canada, here
    in New Mexico, and throughout the West

Reinvestment Programs
  • Program Specific Reinvestment
  • BEF commits a portion of revenues (usually 1 -
    4 per Green Tag sold, depending on program) to
    reinvestment fund
  • BEF and program partners jointly decide how to
    use funds
  • Options include direct turnkey funding of
    projects cost-sharing of projects or
    establishment of rebate/incentive programs
  • Additional Reinvestment
  • BEF dedicates net revenues (after administrative,
    marketing and program costs) to renewable and
    watershed programs

Willamette High School Solar Roller (OR)
West Salem High School (OR)
West Linn High School (OR)
Castleford High School (ID)
CREST School Wilsonville (OR)
Wilderness Charter School Ashland (OR)
Our Wind Co-Op
East Glacier (MT)
  • Seven of ten small (10 kW) turbines installed
    and operating
  • Three remaining turbines to be installed in

Net Revenues Support Over Sixty Projects
Sign Up At Home or At Work
Tom Starrs Vice President Chief Operating
Officer Bonneville Environmental
Foundation 503.248.1905