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Learning with Media:

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The family is a ... Dora the Explorer. The Active Child... Piaget's Cognitive ... Identified as educational on the air (E/I symbol) and in ... – PowerPoint PPT presentation

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Title: Learning with Media:


1
Learning with Media
  • Educational Television for Children

2
What is educational?
  • Academic Skills
  • thinking skills like problem solving
  • academic content like vocabulary and math
  • Prosocial Skills
  • altruism, positive interaction, self control
  • Other Definitions
  • APPC Educational Strength

3
Assumptions
  • Content is critical
  • TV as a medium is neither good nor bad it
    depends on what kids watch.
  • Children are active viewers
  • Children are cognitively active when watching
    TV.
  • The family is a socializing force
  • The family is the core socializing force
    influencing childrens use of TV and what they
    learn from it.
  • (Huston Wright, 1996)

4
The Active Child
  • TV is a one-way medium learning is a
  • two-way process.
  • How can we create educational content to
  • attract maintain childrens attention?
  • actively engage children (participatory
    learning)?
  • facilitate the learning of desired concepts?

5
The Preschool Crowd
  • Sesame Street
  • Blues Clues
  • Dora the Explorer

6
The Active Child
  • Piagets Cognitive Developmental Theory
  • Stages of Development
  • Sensorimotor Stage (infancy)
  • Preoperational Stage (2 5 yrs)
  • Concrete Operational Stage (5 11 yrs.)
  • Formal Operations (10 16? yrs.)

Example of Conservation Task
7
The Active Child
  • Vygotskys Theory of Cognitive Development
  • Language Acquisition
  • Zone of Proximal Development (ZPD)
  • Social Cultural Contributions

8
The Role of Research
  • Formative Research How can we make show better?
  • Pilot test new program segments
  • Measure attention, interest, production
  • Summative Research What do children learn?
  • Evaluate effectiveness of programming
  • AE Sesame Street Biography

9
Research Enhances Learning
  • Sesame Street Goals
  • Communicate w/ low SES audience.
  • Target children under age 6.
  • Teach school readiness skills.
  • Use entertainment production techniques.

10
Summative Research Enhances Early Learning
  • Evaluation The Early Window Project
  • Research Question
  • Do Sesame Street and other educational programs
    get children ready for school?
  • Sample
  • 200 (2 5 years / 4 7 years)
  • Low to moderate income families

11
EWP Continued
  • Method
  • 3-year longitudinal study following 2 cohorts
  • Measures
  • Office Visits
  • Standardized Tests w/Children, Parent Interviews
  • Home Visits
  • Home Observational Measure of the Environment
  • Time-Use Diaries
  • Bi-Monthly Diaries Collected Via Telephone

12
EWP Results
13
Other Summative Research
  • School House Rock
  • Reading Rainbow
  • Mister Rogers Neighborhood
  • Fat Albert the Cosby Kids
  • Barney Friends

14
0 6 Media Use Report
  • Your questions
  • How young is too young?
  • What are the most pressing concerns?

15
Infants Toddlers
  • Baby Einstein videos

16
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17
Media PolicyThe 3-Hour Rule
  • Childrens TV Act of 1990
  • 3 hours of educational TV per week
  • Broadcasters -The Jetsons educational?
  • Necessary to provide broadcasters w/ educational
    guidelines.

18
Media PolicyThe 3-Hour Rule
  • Air between 7am and 10pm
  • Education as a significant purpose
  • Regularly scheduled typical length
  • Identified as educational on the air (E/I symbol)
    and in documents filed with the FCC and local
    stations.

19
(No Transcript)
20
The 3-Hour Rule APPC Educational Strength
  • Lesson Clarity
  • Lesson Involvement
  • Lesson Integration
  • Lesson Applicability

21
The 3-Hour RuleResults
22
The 3-Hour RuleResults
Highest Rated Programs Bloopys Buddies
(S) Disneys Doug (ABC S) Disney Presents Bill
Nye and Science Guy (S) Popular Mechanics for
Kids (S) Squigglevision (ABC) Lowest Rated
Programs Inquirer High School Sports Show
(S) More than a Game (S) NBA Inside Stuff
(NBC) NFL Under the Helmet (FOX) Pressure 1
(S) Pressure 2 (S) Sherlock Holmes in the 21st
Century (FOX)
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