Friend Raising: Giving Trends in Asia, USA and Eastern Europe

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Friend RaisingGiving Trends in Asia, USA and
Eastern Europe
Tbilisi, Georgia July 2, 2008
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We are all about
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Venture for Fund Raising

• VISION
• A community that celebrates the joy of giving
  and ensures a bountiful and sustainable world

The only one of its kind in Asia!
MISSION To provide consulting, training,
research and public information assistance to
individuals and organizations so that they can
raise and give resources to fulfill their missions
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Research Publications
Investing in Ourselves Giving Fund Raising in
Asia
The Fund Raisers Guide to Fund Raising
Fund Raising in the Philippines
2001 2003 Survey on Giving
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Fund Raising
Friend

• A management process that involves identifying
  people who share the same values as the
  organization, and taking steps to manage that
  relationship.

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The Social ExchangeThe Non-Profit Organization
Values / Services
NGO
Community

• Exchange of Values and Services
• Source of Funds Grants, Gifts, and Income

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? Filling the Gap
Source of Funds Characteristics
Examples
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Giving Motivations

• Bangladesh Response to religious and
  humanitarian causes is great
• India Compassion is the main motivation and the
  habit of giving is widespread
• Nepal Giving is motivated by the Hindu belief,
  doing good help earn credits in the afterlife
• Pakistan Islam inspires giving
• Thailand Motivations are religion, merit-making,
  charity, royalty and social reciprocity
• Indonesia Motivated by religion, Islam
• Philippines a feeling of compassion for others

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Giving in Asia
A uniformly high rate of giving to religious
organizations (90)
Source Investing in Ourselves Giving and Fund
Raising in Asia, 2002
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Who Gives Cash to NGOs?
In the Philippines...

• Geographically National Capital Region
• Urban or Rural Urban
• Among Socio-economic Classes (SEC) Class E
• Among the 2 Sexes Female
• According to Age Work Mature Adults

Source 2006 survey commissioned by Venture
for Fund Raising, in partnership with Social
Weather Stations
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Giving in the USA 2005 vs 2006
Individuals 75.6
Bequests 8
Year 2006 260.28 B
Foundations 11.6
Corporations 4.8
Corporations 5.6
Year 2005 240.72 B
Foundations 11.5
Individuals 76.5
Bequests 6.7
Source Giving USA Foundation AAFRC for
Philanthropy/Giving USA 2005 2006
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Fund Raising in Georgia

• Grants 50-100 of annual budgets of 80 of
  organizations are grants
• Gifts 20 of organizations get support from
  businesses or individuals
• Membership Fees 30 of organizations use this
  strategy
• Earned Income only viable for CBOs and NGOs with
  small budgets
• Income-Generating Activities contractual
  services or publications

Source An Assessment of Georgian Civil Society
(2005) by the Centre for Training and Consultancy
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Special Events PARFUNDs Christmas Campaign 2005
The Campaign is composed of twin events, the
Himig Pasko and the Christmas Cards project
Net Income USD 35,393
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Child and Environment Pre-Easter Exhibition

• Child and Environment in Georgia held a
  pre-Easter Exhibition (2007) of artworks of
  beneficiary children
• Some of the donors were USAID, Save the Children
  and Museum of Arts of Georgia

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Direct Mail Legal Rights and Natural Resources
Center
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Direct Dialogue Greenpeace Southeast Asia
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Direct Response MarketingWorld Food Programme
When youre starving, anything looks
appetizing Help WFP in its battle against child
hunger
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NGO-Corporate Partnerships Gawad Kalinga
Smart Communications, Inc.
Launching of the first SMART Amazing Gawad
Kalinga Village Be a hero. Be smart. Subscribe
to GK Text 286.
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E-mail Fund Raising When Doctors Cry by Dr.
Philip Cruz

• Give A Life Foundation
• When Doctors Cry e-mail
• Initiated by Dr. Philip Cruz of Philippine
  General Hospital Pediatric Ward
• Spread like a virusraised USD 965,116 cash
  excluding in-kind donations as of December 2003

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Internet Fund Raising Give2Asia
Find a Fund
Past Grants
Greatest Needs
Focus Funds
Opportunity Fund
Sample Give2Asia is a facility that
encourages charitable giving to meet needs in
Asia by providing personalized services to donors
and recipient.
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Give World and Give India
For donors outside the US
For US-based donors
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Employee Giving Childrens Hour

• A fund raising campaign that calls on
  individuals and companies to donate an hour of
  their earnings in support of programs committed
  to the welfare and development of children and
  youth

Since 1999, Childrens Hour has raised over USD
3,162,791 in cash and services
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Major Gifts Sir Ratan Tata

• Manages Tata Group two thirds of the equity of
  parent firm, Tata Sons
• Tata Group is held by philanthropic trusts
  endowed by Sir Dorabji and Sir Ratan Tata
• Through these trusts, Tata Sons gives 8-14 of
  its net profit very year

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Warren Buffets Gift to Bill and Melinda Gates
Foundation
Warren Buffet pledged to gradually give 85 of
his Berkshire fortune estimated to worth over
40 Billion
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Planned Giving UNICEF Legacy Program
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Capital Campaign AIM Conference Center

• One of the fund raising initiatives of the Asian
  Institute of Management - Scientific Research
  Foundation (AIM-SRF)
• Total amount needed to be raised
• USD 5,813,953 (2005)
• USD 11,395,348 (2006)
• AIM - SRF invested in building relationships with
  its alumni, students, and bilateral agencies,
  taking into account the cultural nuances and
  protocol

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Southeast Asian Regional Center for Graduate
Study and Research in Agriculture (SEARCA)
Earned Income from Membership Fees
Member Annual Fees USD 5,000 for regular members
USD 10,000 for associate members
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International Institute of Rural
Reconstruction
Earned Income from Professional Services
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Earned Income from Board Lodging Rentals

• The YUVA Centre, India
• Facilities open for
• conduct of trainings/
• seminars / forums
• Offers food catering

Lobby
Rooms
Kitchen / Dining Room
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Earned Income from Tour and Travel
WWF-Philippines Word Heritage Expedition takes 11
adventures on a 5-day trek across 5 territories
and locations including 3 UNESCO World Heritage
Sites
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Venture for Fund Raising
Teaching the joy of giving