Converging Communication, Colliding Cultures: Shifting Boundaries and the Meaning of Our Field - PowerPoint PPT Presentation

1 / 22
About This Presentation
Title:

Converging Communication, Colliding Cultures: Shifting Boundaries and the Meaning of Our Field

Description:

Convergence occurs at various levels throughout society and institutions ... 'Mind candy'; WWF, desperate housewives 'amateur content' Not Informative ... – PowerPoint PPT presentation

Number of Views:76
Avg rating:3.0/5.0
Slides: 23
Provided by: jeffw179
Category:

less

Transcript and Presenter's Notes

Title: Converging Communication, Colliding Cultures: Shifting Boundaries and the Meaning of Our Field


1
Converging Communication, Colliding
CulturesShifting Boundaries and the Meaning of
Our Field
  • Jeff Wilkinson, PhD
  • Assoc Prof, Journalism
  • Regent University
  • jwilkinson_at_regent.edu

2
Media Convergence Areas
  • Convergence occurs at various levels throughout
    society and institutions
  • 1. Technological convergence
  • 2. Organizational convergence
  • 3. Convergent journalism
  • 4. Media Use Convergence

3
Diffusion of Convergence
  • Media convergence spreading to non-media fields
  • Important to Media Scholars, practitioners
    because it represents external competition
  • Social Darwinism at work
  • To better understand how media should respond,
    revisit our assumptions

4
SMCR revisited
  • 50 years ago, media scholars could conceptualize
    Mass Communication as follows

5
Old Model Assumptions (Wright, 1959)
  • 1. It is directed toward relatively large,
    heterogeneous, and anonymous audiences
  • 2. Messages transmitted publicly, often timed to
    reach most audience members simultaneously, and
    are transient in character
  • 3. The communicator tends to be or operate within
    a complex organization that may involve great
    expense

6
New Model Assumptions (McManus, 1994)
  • 1. Previously distinct technologies are merging
    (note have merged)
  • 2. Shift from media scarcity to media abundance
  • 3. Shift from content-geared-to-mass to
    content-geared-to-groups or individuals
  • 4. Shift from one-way to interactive

7
Implications of New Assumptions
  • The Source (Creator) no longer limited to complex
    organizations great expense
  • Message (Content) is being redefined because we
    now have an abundance of creators
  • Channel (www) is open to everyone and is
    increasingly two-way/interactive
  • Receiver includes consumers and even media
    companies!

8
Expanding SMCR
9
Back to the Beginning Key Constructs, Components
  • Social Psychology and Neuropsychology consider
    Cognitions and Affect as basic building blocks
    for human beings
  • Cognitions Information
  • Cerebral cortex centered, rational thinking
  • Affect Entertainment
  • Mid-brain centered, emotions/feelings

10
Information and Entertainment
  • Neither either/or, exist on continua
  • Historically, information (serious) and
    entertainment (light) have been separate
  • Only recently are Entertainment and Information
    being consciously blended, enhancing both

11
Ideal Content Blends Both
  • Information that entertains is most attended to,
    remembered
  • Entertainment that informs teaches skills,
    values, most benefits society
  • These principles increasingly practiced by
    creators in designing CONTENT
  • Macro-social level this is Diffusion of
    Convergence

12
Modeling the Diffusion of Convergence
13
Examples of Collision 1 Art Architecture
  • Full-service architecture firm
  • http//www.3dworks.com/code/frameset_e.htm?view/c
    ode/info_e.htm
  • QTVR Photography and imaging
  • http//www.panoramas.dk/architecture.html
  • http//www.qtvr.dk/uk/arkitektur.html

14
Examples of Collision 2 Law
  • http//dmoz.org/Society/Law/Services/Litigation_Su
    pport/Evidence_and_Presentations/
  • Animation
  • http//3dcrimescene.com/
  • Standard news documentary
  • http//www.settlementvideo.com/

15
Examples of Collision 3 Medicine
  • http//www.symmation.com/content/medical-animation
    .php
  • Images
  • http//www.medtecimaging.com/

16
Examples of Collision 4 Education
  • Teachers of English to Speakers of Other
    Languages (TESOL)
  • Video for cross-cultural communication
  • http//www.geocities.com/ehansonsmi/video_referenc
    es.html
  • NECC podcast demonstrated interviewing on-air
    skills of non-media educators

17
Examples of Collision 5 Business
  • Google search 10/11/05 for business school
    multimedia yielded 32,600,000 hits
  • Online Design School-Graphic Web Multimedia
    Business Marketing ... Online Design
    School-Graphic Design, Web Design, Multimedia,
    Business Marketing Design, Digital Arts
    accredited certificate programs and
    courses.www.sessions.edu/ - 10k - Cached -
    Similar pages
  • Business School Multimedia Development and
    Business BA (Hons) A Joint Degree in Multimedia
    Development to provide broad knowledge of the
    design, technical, social and legal issues that
    organisations have to ...www.uce.ac.uk/web2/busin
    ess/multimedia_business.html - 18k - Cached -
    Similar pages
  • Harvard Business School Publishing Corp. Releases
    First Multimedia ... Harvard Business School
    announced commercial launch of the first
    multimedia case ...www.news.harvard.edu/gazette/
    1997/04.24/HarvardBusiness.html - 8k - Cached -
    Similar pages
  • Rutgers Business School Multimedia Spring 2005
    Rutgers Business School offering undergraduate,
    graduate and doctoral programs.business.rutgers.e
    du/default.aspx?id737 - 19k - Cached -
    Similar pages

18
Examples of Collision 6 Government
  • Hong Kong
  • http//www.policyaddress.gov.hk/05-06/eng/webcast.
    htm
  • United States
  • http//www.whitehouse.gov/news/
  • http//www.whitehouse.gov/kids/videos/index.html

19
Revisiting the Diffusion of Convergence Model
20
Implications Suggestions for Change
  • Embrace non-media convergence applications
  • Look for ways to link Journalism Communication
    to other fields
  • Example Videoconferencing for Journalism
    students under the rubric of cross-cultural
    language learning

21
Journalism Cross-cultural communication, Spring
2005
  • RU Journalism student met with students from
    Tamkang University
  • Discuss perceptions, attitudes of Taiwanese
    students regarding identity with Mainland China
  • Topic is political and very sensitive

22
Conclusion
  • Media convergence extends beyond traditional
    boundaries
  • Diverse sectors and fields are embracing and
    employing the same tools and principles to create
    content
  • Journalism and Mass Media and Communication must
    expand to survive
Write a Comment
User Comments (0)
About PowerShow.com