MKT551 Session 7 - PowerPoint PPT Presentation
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MKT551 Session 7
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MKT551 Session 7. Brief Review. II. Work on Gap Analysis. III. Coughlan book Chs. 6 & 7 ... Rangan book chs. 7 and 8. Case Analysis and Discussion: H-E-B Own Brands ... – PowerPoint PPT presentation
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Title: MKT551 Session 7
1
MKT551 Session 7
- Brief Review
- II. Work on Gap Analysis
- III. Coughlan book Chs. 6 7
- IV. Reading Capturing the Value of Supplementary
Services - V. Marketing Channels in Practice Movie
Distribution (DVD versus VHS Blockbuster) - VI. Knowledge in Creation Dealer Commitment
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MKT551 Session 8
- Rangan book chs. 7 and 8
- Case Analysis and Discussion
- H-E-B Own Brands
- III. Reading and Discussion Dark Side of Close
Relationships - V. Marketing Channels in Practice Dell and Apple
- VI. Video Case Zara Fast Fashion
- VII. Assignment for the next session Channel
Problems for your company
