Social Influence 1: Conformity - PowerPoint PPT Presentation

Loading...

PPT – Social Influence 1: Conformity PowerPoint presentation | free to view - id: 1f462-ZGQ4M



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

Social Influence 1: Conformity

Description:

Our sanity depends to some degree on the belief that everyone ... Crutchfield (1955) Asch-type paradigm but with drawings. No conformity. Why? Lone Dissenters ... – PowerPoint PPT presentation

Number of Views:292
Avg rating:3.0/5.0
Slides: 14
Provided by: jenniferm86
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Social Influence 1: Conformity


1
Social Influence 1Conformity
  • 21 January 2004

2
Why Conform?
  • Our sanity depends to some degree on the belief
    that everyone sees the same world that we see
  • If this belief is challenged, wed rather change
    what we see (or what we say we see) than admit to
    ourselves (or others) that we see a different
    world

3
Conformity
  • Conformity
  • Acting at odds with your beliefs or perceptions
    because of pressure from others
  • Compliance vs internalization
  • Normative vs. Informational pressure/influence
  • Cialdini littering experiment
  • Drisball Muller jaywalking experiment

4
Jaywalking (Drisball Muller)
45
40
35
30
jaywalking
25
20
15
10
5
JW
BL
No JW
5
  • Solomon Asch
  • Compliance in an
  • Unambiguous
  • Situation

6
Asch Line Judgment Experiments
Stimulus
A
B
C
7
You cannot be serious!
8
Asch
  • Results
  • 33 went along with the group on a majority of
    the trials
  • 25 remained completely independent
  • 75 conformed at least once
  • When tested alone (no confederates), subjects got
    more than 98 of the judgments correct
  • When tested with confederates, they only got 66
    of the judgments correct

9
Why conform?
  • Confusion
  • Informational pressure
  • Embarrassment
  • Normative pressure
  • 2 more versions of the experiment
  • Compliance, NOT internalization

10
Sherif (1936)
  • Ambiguous situation
  • Autokinetic effect
  • Informational pressure 1 year follow-up
  • Internalization, NOT compliance
  • Version B of the experiment and what that tells
    us

11
How to reduce conformity?
  • Preferences vs Facts
  • Crutchfield (1955)
  • Asch-type paradigm but with drawings
  • No conformity
  • Why?
  • Lone Dissenters
  • Devils advocates
  • Other versions of Asch

12
Minority Influence
  • How do minority groups change things?
  • Moscovici experiment a minority of confederates
    give a plausible but incorrect answer in front of
    a majority of subjects
  • Minorities must be consistent
  • Direct effect
  • Latent effect

13
Moscovici DataDirect Effect
9
8
7
6
Ss saying green
5
4
3
2
1
consistent
inconsistent
not present
Confederates
About PowerShow.com