Salesforce.com Partner eBriefing: Fall 06 Partner Marketing Programs August 2006 October 2006 - PowerPoint PPT Presentation

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Salesforce.com Partner eBriefing: Fall 06 Partner Marketing Programs August 2006 October 2006

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Title: Salesforce.com Partner eBriefing: Fall 06 Partner Marketing Programs August 2006 October 2006


1
Salesforce.com Partner eBriefingFall 06
Partner Marketing ProgramsAugust 2006 October
2006
  • Thursday, July 27, 2006

2
For the audio recording of this presentation
  • Call 888-836-6074
  • Enter Conference ID 935952

3
Agenda
  • Salesforce.com Announcements
  • Summer 06 Launch
  • Global Marketing Programs
  • AppExchange Marketing Programs
  • Executive Marketing Program
  • Calendar of Events
  • Summary of Programs
  • Partner Marketing Contact Information

4
On-Demand CRM Leadership Continues
Salesforce.com Market Leadership
CRM Success
444,000 Subscribers
1 On-Demand CRM
22,700 Customers
1 On-Demand CRM
7,500 Subscribers
1 On-Demand Implementation
CRM Success on AppExchange
246 CRM Applications on AppExchange
On-Demand CRM Market Share
Only On-Demand CRM Directory
Over 10,447 AppExchange Installs
Source IDC, Worldwide On-Demand Customer
Relationship Management Applications Market 2004
Vendor Analysis, August 2005, rounded to nearest
full percent. Salesforce.com Customer and
Subscriber data as of April 30, 2006.
Custom CRM and Enterprise Apps
Over 43,000 Custom Applications Objects
5
CRM Success From a Complete CRM Solution
Complete Customer View
Complete CRM
6
Summer 06 Delivers New CRM Capabilities for the
Entire Organization
SAP Connector Fast integration to SAP customer
information
Partnerforce Complete sales visibility and
partner lifecycle management
Lead History Tracking Analyze every time a lead
is touched to maximize conversion
Service Entitlements Understand service contracts
to maximize compliance
Mobile Enhancements Provide relevant customer
information when mobile
Advanced Call Scripting Guide sales and service
reps to the right customer message
7
Global Marketing Programs
  • Dreamforce 06
  • Fall 06 Success On Demand Tour

8
Dreamforce 06 Global Gathering
Be a part of the largest on demand event of the
year! Dreamforce 06 Global Gathering
Salesforce.com User and Developer Conference
October 8-11, 2006 Moscone West Convention
Center San Francisco California
9
Vision of Dreamforce 06
  • Bring 5,000 people from our customer and partner
    community to San Francisco, inspire
    them with the reality of the Business Web,
    connect them with all the right people,
    empower them with tools to be successful, and
    transform them into raving evangelists.

10
Partner Objectives
  • Lead Generation
  • Brand Evangelism
  • Networking
  • Targeting of Specific Market audiences
  • Closer Joint Marketing with salesforce.com

We are here to support you and drive success
at Dreamforce AND beyond!
11
Changes for 2006 Bigger Better5000
Attendees, 150 Breakout Sessions, New Tracks
  • Admins (New, PE, EE)
  • Sales execs
  • Marketing execs
  • Service Support execs
  • New AppExchange Developers
  • Advanced AppExchange Developers
  • Channel Execs
  • Sales Ops Business Analysts
  • Large Enterprise Deployments
  • HR, Finance Admin
  • IT Execs
  • Non Profits

Visit www.dreamforce.com for more details!
12
Dreamforce 06 Target Attendee Profiles(based on
05 actuals)
  • Other Demographics from 05
  • Average of two attendees per company attended
  • 593 companies sent 2 or more attendees
  • 10 international audience

13
Dreamforce 06 Global Gathering Agenda at a
Glance
14
Expo Hall Floor Plan(DRAFT)
SS VOIP Pavilion
Finance Administration
Marketing
Emerging Tech AppExchange Enablement Pavilion
Mobility
Sales
Consulting
Office Productivity
15
Dreamforce 06 Sponsorship Overview
16
Dreamforce 06 Key Dates
  • 8/9 Content due for the onsite guide - logos,
    company descriptions, presentation theatre
    descriptions, and ads
  • 8/10 New logos in for 8/14 email drop to install
    base
  • 8/15 Sponsorship opportunities close
  • 8/28 Conference bag collateral and promo items
  • 9/1 Booth graphics
  • 9/15 All sponsorships paid in full
  • How to Participate
  • Sign up today to participate in the largest on
    demand event of the year!
  • Contact Michelle Castonguay at
    mcastonguay_at_salesforce.com

17
Fall 06 Success On Demand Tour

18
Fall 06 Global Success On Demand Global
TourExpecting 3,000 customer and prospect
registrations
  • Access to
  • Customers
  • Prospects
  • SFDC sales teams
  • Partners
  • Developers

19
Fall 06 Global Success On Demand Global Tour
Expecting 3,000 customer and prospect
registrations
  • Partner Benefits
  • Gain direct access to thousands of
    salesforce.com
  • customers and prospects
  • Capture new leads and develop significant
    pipeline of
  • new business opportunities
  • Increase awareness on how your solution
    complements
  • salesforce.com
  • Network with salesforce.com field sales and
    executive
  • teams
  • How to Participate
  • Sign up for Fall 06 Success On Demand Tour
    today!
  • Contact Deanna Kung at dkung_at_salesforce.com

20
AppExchange Marketing Programs
  • What is the vision?
  • Current momentum and opportunities
  • Whats hot on the AppExchange?
  • Whats next?

21
Why is Everyone So Excited About The AppExchange?
Alan Perkins CIO Altium Corporation
10,000 Installed Applications
280 Applications
134,000 Test Drives
22
What is the Vision?
1
2
Leading enterprise CRM application functionality
delivered on a platform that enables IT success

23
Building AppExchange Momentum
  • Provided consistent flow of press releases, web
    campaigns, customer and partner success stories
  • Hosted five AppExchange Seminars
  • Executed first annual AppExchange User
    Conference, AppForce on May 24th in San Francisco
  • 1400 registered, 900 attended!
  • 77 partners
  • 46 press and analysts
  • Executed Japan AppForce event on July 7th in
    Tokyo
  • 1500 registered, 1000 attended!
  • 22 partners
  • 37 press and analysts

24
Building AppExchange Momentum
  • More page views, more unique visitors, and more
    leads
  • 1 and 2 top links selected in each category!
  • Distributed at our live events and worldwide to
    our Sales staff!
  • Will be posted on the AppExchange Home Page

25
Building AppExchange Momentum
  • Prospects can now opt-in to be contacted for fast
    follow-up
  • Lead is passed directly to your salesforce.com
    org
  • Coming up Real-time, interactive dialogue with
    prospects
  • FREE subscription service until 10/31/06

26
Top AppExchange Categories
Whats hot?
  • Subcategory
  • Marketing Email Marketing
  • Sales Quoting Orders
  • Tools Utilities Integration Tools
  • Sales Sales Methodologies
  • Sales Analytics
  • Sales Intelligence
  • Service Support Project Management
  • Sales Sales Operations
  • Marketing Data Cleansing
  • Sales Channel Sales
  • Tools Utilities Productivity Tools
  • Finance Admin Accounting/Finance
  • Main Category
  • Sales
  • Marketing
  • Tools Utilities
  • Service Support
  • Components
  • Finance Administration
  • Industry Solutions
  • Human Resources
  • Non-Profits

By average monthly Page Views and Unique
Visitors
27
Whats hot?
This is information is available on the Partner
Success Blog at http//blogs.salesforce.com/partn
er_success/
28
Whats Next?
  • Expand Sales Folder
  • Certification of all sales teams on Future of
    Software strategy and pitch
  • Distribute partner/customer success story
    snapshot to salesforce.com sales and customers
  • Building awareness with our sales teams
  • SalesOps creates a cheat sheet for reps that list
    the best apps to recommend.

29
Whats Next?
  • Highlighting Partner Solutions in the Sales
    Operations Newsletter
  • Sent monthly to all Sales Operations
  • Submissions for this newsletter are reviewed by
    the Partner Success Team and Partner Marketing
  • Highlighting Partner Solutions in the Personal
    Account Review
  • Emailed monthly to 20,000 administrators and
    executives.
  • Currently under re-design for partner highlight
    section
  • Opportunities to sponsor will be available in Q4
  • Sponsored events with field and corporate Sales
    Staff
  • Pilot started
  • New opportunities will be available late September

30
Whats Next?
  • SI/Consulting partners
  • Get trained on how to implement AppExchange
    Mobile for SFDC customers.
  • AxM is part of UE, if you are going to work with
    UE customers, you will need to know how to
    implement AxM
  • AppExchange Partners
  • Think about building apps that work well for
    mobile workers be them employees focused on
    sales, support, field service, recruiting, execs,
    etc.
  • You can build apps on AppX and easily run those
    apps on mobile devices thanks to AxM.

31
Questions
  • Are you interested in
  • Getting on the sales cheat sheet?
  • Sponsoring a category?
  • Building a customer success snapshot?
  • Have suggestions for AppExchange Marketing?
  • Please contact Angela Kenniston at
    akenniston_at_salesforce.com or 415-536-7647

For AppExchange PR, please contact Gordon Evans
at gevans_at_salesforce.com
AppExchange Home Page will soon feature drop down
to show all FREE applications seed interest
with a free app!
32
Fall 06 Customer Leadership Summit
33
Customer Leadership Summit
  • Event
  • Exclusive, high touch meeting for largest
    enterprise, prospects and customers in attendance
    at Dreamforce 2006.
  • Objective
  • Bring largest enterprise customers and prospects
    to network with salesforce.com leadership and
    industry luminaries during the Dreamforce
    Conference
  • Attendees
  • Targeting 125 total salesforce.com customers and
    prospects
  • Partners
  • Targeting five partners who are focused on
    enterprise solutions with proven, joint customer
    success.

34
Customer Leadership Summit Proposed Agenda
Saturday, October 7th Guest arrivals to the St.
Regis Hotel San Francisco Sunday, October
8th Golf outing at Silverado Resort Golf Course
in the Napa Valley Complimentary spa treatments
at the St. Regis for non-golfers Evening cocktail
reception in the Asian Art Museum Samsung
Hall Dinner in the Asian Art Museum Samsung Hall
Monday, October 9th Breakfast at the St.
Regis VIP seating at Dreamforce keynotes VIP
Luncheon at the St. Regis Executive summit
meeting with Marc Benioff and Parker
Harris Dreamforce breakout sessions focused on
large enterprise business issues Gala Dreamforce
celebration Tuesday, October 10th Private
breakfast with General Colin L. Powell, USA
(Ret.) VIP seating at Colin Powells Dreamforce
opening keynote session Dreamforce breakout
sessions focused on large enterprise business
issues Wednesday, October 11th Dreamforce
breakout sessions focused on large enterprise
business issues
35
Customer Leadership Summit Partner Benefits and
Investment
  • Exclusive, high touch executive event with access
    to 125 senior-level executives from
    Salesforce.coms largest accounts and prospect
    accounts
  • Networking with salesforce.com top executives
  • Your collateral in executive folder
  • Request with whom you would like to golf at the
    Sunday golf outing
  • Request with whom you would like to dine at the
    Sunday evening event
  • Send two executives from your company to network
    at this exclusive event
  • Investment 25K to participate in this exclusive
    event
  • Please contact Leslie Tom at 415 593 2194 for
    more information

36
Fall 06 CalendarSummary of InvestmentsPartner
Marketing Contacts

37
Fall 06 Calendar August 2006
38
Fall 06 Calendar September 2006
39
Fall 06 Calendar October 2006
40
Summary of Fall 06 Marketing Programs
41
Partner Marketing Team
42
Questions and Answers
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