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2007 StudentAffairs.com Virtual Case Study Competition

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Title: 2007 StudentAffairs.com Virtual Case Study Competition


1
2007 StudentAffairs.com Virtual Case Study
Competition
Technology Issues in Student Affairs
  • Canisius College
  • Paul Zablocki, Kelly Showard, Pat Marino Amanda
    Kalal

2
Presenters
  • Paul Zablocki - Hall Director at Canisius College
    and 2nd year student in the College Student
    Personnel Administration (CSPA) Program
  • Kelly Showard - Web technology and information
    manager for Residence Life at Canisius and 2nd
    year student in the CSPA Program.

3
Presenters
  • Pat Marino - Hall Director at Canisius College
    and 2nd year student in the CSPA Program.
  • Amanda Kalal - Assistant Director of Alumni
    Affairs at Colgate University and 2nd year
    student in the CSPA Program.

4
Introduction
  • Why is technology important to student affairs?
  • As technology develops it is no surprise that
    students are quick to adapt and utilize new
    resources. We as student affairs practitioners
    must stay abreast of the changes to ensure that
    we are communicating with students through
    channels that are familiar and current from the
    students perspective.
  • Additionally, if we are to meet the holistic
    educational goals of this profession we need to
    be aware of changes in technology, and more
    importantly their impact on our students. By
    understanding the trends we can help to educate
    students about potential dangers, foster informed
    decision making, and improve our services.

5
Hot 5 - Top Topics
  • The world of technology is constantly changing,
    and there are a wide variety of topics for
    discussion related to the impact of technology on
    higher education. For the purposes of this
    presentation we have identified five key
    technology topics that should be discussed by
    student affairs professionals. We feel that these
    five issues are sources of both concern and
    opportunity. The five topics are
  • Institutional Spamming
  • Blogs or Web journals
  • Online Gambling
  • Facebook.com
  • Podcasting

6
Institutional Spamming
7
What is Institutional Spamming?
  • The term institutional spamming refers to mass
    email messages, which are sent to large mailing
    lists or listservs. These listservs can target
    all students, or a specific population of
    students such as, graduate or undergraduate
    students, residents, commuters and even audiences
    as specific as students living in a particular
    residence hall, or students who are in the same
    academic program.
  • Spam email, or unwanted messages, come from
    outside a campus as well, however most college
    email systems include tools to help block or
    reduce the volume of these messages. These tools
    do not generally apply to internal messages.

8
Spam Background
  • Spamming is the abuse of electronic messaging
    systems to send unsolicited bulk messages, which
    are almost universally undesired. While the most
    widely recognized form of spam is email spam, the
    term is applied to similar abuses in other
    mediaSpamming is economically viable because
    advertisers have no operating costs beyond the
    management of their mailing lists (Wikipedia,
    2007)
  • The California legislature found that spam cost
    United States organizations alone more than 10
    billion in 2004, including lost productivity and
    the additional equipment, software, and manpower
    needed to combat the problem (Wikipedia, 2007).

9
Why do institutions send spam emails?
  • Spam emails are a way of transmitting important
    information to students who need it. It is also
    an effective way to reach large groups of
    students very efficiently, with no additional
    cost.
  • Spam email also ensures that each student
    receives an email, while only having to send one
    message. It is also nearly instantaneous, as
    opposed to traditional mailings that can take
    several days.
  • Furthermore, email merge tools available through
    Microsoft Outlook allow users to connect a
    generic spam message with a spreadsheet or
    database. Using these tools a user can send one
    email to a huge group of students, and the mail
    merge will place custom information in each
    message. For example, if you have an Excel
    spreadsheet containing first and last names as
    well as email addresses for a group of students,
    it would be possible to send only one merged
    email message, and still have each student
    receive an email that contained their first and
    last name in the salutation line. These tools can
    be used for any information that you wish to
    customize in a message, as long as it exists in a
    spreadsheet or database.

10
Challenges and Concerns Related to Internal Spam
Messages
  • Students are inundated with junk email from a
    wide variety of sources, and as a result have
    been trained to delete most mail without reading
    it.
  • This means that often the messages sent through
    internal spam systems are not read by students.
  • A major problem is that students often receive
    many spam messages per day from various sources
    within their institution, and it is likely that
    out of all these messages only a small percentage
    will apply to a students interests, and those
    few important messages may be lost in the
    shuffle.
  • The result is comparable to posting a printed
    flyer on a wall that is already covered with
    flyers - the information overload means that very
    little information is properly retained.

11
Who is Impacted by Institutional Spam?
  • Nearly everyone on a college campus is connected
    to the institutional spam issue. Students most
    often are the recipients of these emails, as
    various departments send out important updates
    and announcements. Faculty and staff listservs
    are also prominent on many campuses - taking
    forms such as newsletters, human resources
    announcements, or even messages about changes in
    benefits packages, or invitations to faculty and
    staff events.
  • Offices such as campus activities, residence
    life, academic departments, international student
    services, multicultural programs and any other
    office that may wish to share information with
    large groups of students, or to invite
    individuals to programs and activities, are often
    Email Spam users.
  • Alumni affairs can also be impacted if
    regulations are put on mass messaging through the
    campus email system. Often Alumni relations
    relies on spam email messages to reach out to
    Alumni to announce events or to request donations.

12
Suggestions for Best Practice Internal Spam
System
  • Create a system through which students can add
    and remove themselves from a variety of
    listservs. This way students can sign up to only
    receive messages for classes, their residence
    hall, or about clubs and events that fit their
    interests.
  • This may be achieved with an interest inventory
    form, or through an online form that informs
    students of the various listservs available and
    allows them to choose which messages they will
    receive.
  • A filter system should be put in place for
    outgoing messages. The filter system should
    require the sender to indicate which listservs
    should receive their message. Often spam emails
    are sent first to a staff member for approval, to
    avoid having inappropriate messages sent out to
    large groups of students. This individual could
    be responsible for ensuring that each message
    reaches the correct audiences, without clogging
    up the inboxes of students who are not
    interested.
  • The system should include an all students
    option for messages that should reach everyone.
    Students should not be allowed to opt out of the
    all students listserv, however, it should also
    be reserved for the most important messages.

13
Blogging
14
What is a Blog?
  • A web log or blog is an easily created and
    updated website wherein there are reverse
    chronological entries updated frequently by the
    author(s) (Richardson, 2006). Blogging is the
    activity by which individuals frequently update
    their websites, often sharing opinions on many
    topics ranging from their daily adventures to
    political commentary, usually in a diary format.
    As a collective, blogs are called blogspace and
    can be created using a wide range of software
    including free to moderately priced programs.
    Some examples of blogging programs are Blogger,
    MoveableType, Xanga and Blurty (Nardi, Schiano,
    Gumbrecht, 2004) they are all easily set up and
    maintained by the author.

15
Why is Blogging Important?
  • Three out of four bloggers using the popular
    livejournal website are between the ages of 16
    and 24 (Kumar, Novak, Raghavan, Tomkins, 2004)
  • This is our key age range of current and incoming
    students. Similar to The Facebook, understanding
    and utilizing this online environment is crucial
    to understanding and keeping in touch with our
    students.
  • The 19 to 21 year old population reports in Kumar
    et. als 2004 study that their interests include
    dorm live, fraternity parties and college life.
  • These are the same issues commonly affecting our
    students. Campus life, alcohol consumption and
    Greek life are frequently the subjects of campus
    educational programming and judicial issues.

16
Why do people blog?
  • There are an estimated 1.3 million blogs
    currently on the Internet. The blogs of
    individuals are similar to diaries, in that they
    catalog a persons experiences (Kumar, Novak,
    Raghavan, Tomkins, 2004).
  • According to Nardi et. al. (2004, p. 225) there
    are several motivating factors that led
    individuals to create blogs. The factors that
    relate to our students include
  • The ability to keep friends and family updated on
    the writers life
  • To share opinions
  • To solicit the opinions of others
  • To release emotional tension

17
What can we do? Whos Involved?
  • We suggest that we develop a blog site attached
    to our campus website that will be open to
    academic and administrative departments.
  • Blogs can be created by any department wishing to
    increase student involvement.
  • Admissions can recruit freshmen to document their
    first year these blogs can be provided to
    incoming students to help them learn about life
    at our institution.
  • Academics can use blogs to increase student
    participation in classes, as well as to provide
    information outside of class.
  • Residence Life can use blogs to open discussions
    on the daily events of residents and resident
    assistants.
  • Greek Life can use blogs to create and/or enhance
    Greek unity on campus
  • Leadership Development can use blogs to discuss
    internship experiences.
  • Professors and administrators can use blogs to
    discuss their transitions on campus or new
    theories and research
  • To implement this program, we will need to work
    closely with Information Technology (IT)
    services. It is recommended that all Deans
    select a point person that will coordinate with
    the IT department to determine how each group
    will utilize the software. IT will need to
    allocate a large amount (approximately one
    terabyte) of hard drive space to ensure that
    there is enough room for all departments to
    utilize the program. Since the blogs will be
    maintained by the authors, there will be no need
    to increase personnel services.
  • It is recommended that each department utilizing
    blogs appoint a go to person to encourage
    student, faculty and staff use.

18
Benefits
  • Embracing this particular form of technology will
    allow us to utilize the methods our students use
    to communicate with each other. Understanding
    this, we can position ourselves to influence this
    population and promote their education and
    development.
  • Showing the current and prospective students that
    we utilize this form of technology can be
    beneficial in the indirect marketing of our
    institution.
  • Allowing faculty and staff to create personal
    blogs brings a human face to the administration
    and can work to break down the barriers between
    us and the students

19
Risks associated with the Project
  • There is the risk that students will attempt to
    upload and publish to the website information
    that is inappropriate or not according to our
    institutions mission and goals. In order to be
    proactive and prevent this from happening, the
    committee proposes that training sessions and a
    one-page how to guide be created to educate those
    involved with the blogging project. In addition,
    we suggest that a moderator be appointed by the
    director of the respective departments to review
    content prior to being updated on the web. We
    will need to ensure that only inappropriate
    content be prohibited from being placed online.
  • It is imperative that those recruited to write
    blogs have relative autonomy in their blogs. We
    do not want to impose our views on the bloggers
    nor do we want to appear to ghost write blogs.
    However, we want to ensure that those selected
    will uphold our mission and vision.

20
Theory
  • Theories abound and each professional will
    utilize the theory or combination of theories
    that best fits their practice. However, there
    should be a unifying theory to guide this
    endeavor. Assigning Astins theory of
    involvement (which states that the more students
    are involved, the better they develop) as the
    unifying theory we can create an environment that
    guides the use and development of the blogging
    experience.

21
Determining Learning Outcomes
  • It is important to not only embrace this
    technology but to relate it to the education and
    development of our students. Humanitarianism,
    civic engagement and the increase of
    intrapersonal competence should be the focus of
    embracing the blogging concept. To this end, we
    should expect to see a growth in how students
    relate to themselves and their environments
    (Keeling, 2006).

22
Online Gambling
23
Types on Online Gambling
What is Online Gambling
  • Using the internet to wager money on sporting
    events, card games and casino games
  • Poker, specifically Texas Hold-em
  • Sports Betting, including professional and NCAA
    games
  • Casino Games

24
What is the Online Gambling Problem?
  • Most institutions have gambling policies but do
    not specifically mention online gambling.
  • Online gambling sites are available 24 hours a
    day 7 days a week over institution high speed
    internet connections.
  • The institution is enabling student gambling.
  • Problem Gambling is an APA accepted addiction.
  • An addiction that can negatively impact a
    students life during and after college

25
What is the Online Gambling Problem?
  • Online gambling has exploded in popularity among
    college students since 2000.
  • Students have increased their gambling behavior
    since ESPN and other major cable networks began
    airing poker tournaments.
  • Online gambling is a billion dollar industry that
    targets college age student.
  • Students involved in online gambling may choose
    to gamble with money earmarked for education
    purposes (tuition, room board or book
    supplies).
  • Online Poker Tournaments were once targeting
    college students specifically.
  • 2005 College Poker Championship Open only to
    College students, the prizes consisted of
    scholarship money (http//www.pokermagazine.com/Po
    ker-Tournaments/poker_news_college_tournament.html
    ).
  • Once a student starts to play, they are barraged
    with spam emails from Online Gambling sites
    offering free money to sign up and play (Kanne,
    2005).
  • Student who participate in online gambling also
    receive an increase in credit card requests
    (Kanne, 2005) .

26
Who is Impacted and Why?
  • Student Populations
  • Students use bank debit cards or personal credit
    cards to provide capital to play. No cash is won
    or lost. Students can find themselves thousands
    of dollars in debt without ever touching a dollar
    of the money lost.
  • Alex of Indiana University lost 55,000 gambling
    online (Habib, 2005).
  • Justin of St. Marys in California is down
    20,000 (Kanne, 2005).
  • Athletes
  • Colleges are under strict regulations from the
    NCAA and conference bodies concerning sports
    betting and gambling.
  • Online gambling adds pressure and resources for
    athletes to gamble on sports and to participate
    in card and casino games.

27
Who is Impacted and Why?
  • Student Affairs Departments
  • Counseling/Wellness Centers need to know how to
    reach out and respond to students who are problem
    gamblers.
  • Tracy Leva, Counselor, SUNY Fredonia, says that
    she has never dealt with a student gambling
    problem.
  • Leva believes this is due to the lack of
    awareness about the gambling issue among school
    officials and students.
  • Leva also believes that problem gambling is not
    viewed as a major personal issue because there is
    no physical harm associated with the behavior,
    unlike the behavior changes associated with
    alcohol consumption.

28
Legal Standing
  • Unlawful Internet Gambling Enforcement Act of
    2006
  • This is the 1st legislation that focuses on
    prohibiting online gambling.
  • It provides legal structure for the Justice
    Department to attack online gambling (Walters, L,
    2006).
  • Impact on Institutions
  • The act focuses on the individual, similar to the
    approach taken with illegal music downloading.
  • Student are breaking the law by wagering over the
    internet and may face penalties.

29
What to do about Online Gambling ?
  • Short term solutions
  • Ban Online Gambling sites from college networks
  • Create Network pop-ups that warn students
    connected to campus networks about the possible
    dangers of gambling, and provide references for
    gambling help services, and links to the college
    gambling policy
  • Enforce the campus gambling policy

30
What to do about Online Gambling?
  • Long term Solutions
  • Create a revised gambling policy that includes
    the latest Federal Laws dealing with online
    gambling.
  • Train counselors to aid problem gamblers
    similarly to how current counselors are trained
    to deal with alcohol abuse
  • Present educational programs on the negative
    consequences of online gambling

31
Benefits
  • Taking action addresses an emerging issue that is
    currently facing todays students.
  • It also actively improves the services of the
    counseling/wellness center.
  • It adds clarification to the colleges position
    on gambling on campus.
  • And it raises awareness of problem gambling among
    the college student demographic.

32
Facebook.com
33
Facebook.com and other social networking sites
  • Online Social Networks allow users to connect to
    others, post personal information, form groups,
    and post pictures.
  • Facebook is a social utility that connects you
    with the people around you.
  • Facebook is made up of lots of separate networks
    things like schools, companies, and regions.
  • You can use Facebook to
  • Share information with people you know.
  • See what's going on with your friends.
  • Look up people around you.
  • (Facebook.com, 2007)
  • Facebook.com controls access by limiting
    registration to specific email addresses.
  • Facebook.com is more significant in Higher
    Education than other online social networks
    because when it began it was only for individuals
    with College Email addresses. Now that it is open
    to the public it still features separate networks
    for each college that has access.

34
Reason for Concerns about Facebook.com
  • Students are posting personal information as well
    as contact information that puts them at risk for
    stalking and harassment.
  • Students are posting pictures and messages that
    show or suggest violations of college policy
    Judicial Affairs must then decide how to respond.
  • Inappropriate information posted by students,
    especially student leaders (i.e. athletes as well
    as club and organization leaders) can negatively
    impact the reputation of the institution.
  • Students are generally unaware of the risks and
    consequences they face when posting various
    images and messages on the site. Additionally,
    many administrators are unfamiliar with the
    functions of Facebook.com (Bugeja, 2006).
  • Information posted by students can impact their
    futures as well. Many employers and graduate
    institutions have started to consider information
    that candidates have posted online as a part of
    their decision making process (Kornblum
    Marklein, 2006).

35
Who is Impacted by Facebook.com
  • At its core Facebook.com is a promotional tool,
    whether you are promoting a person, a group, a
    club or organization, an event, a company or a
    student affairs department.
  • Any department that wishes to promote its
    services, events, or to share information should
    be aware of Facebook.com.
  • Essentially, Facebook is a high traffic area for
    students, and therefore is an ideal place for
    advertisements.
  • Additionally, any office that is responsible for
    student discipline should take special notice of
    Facebook.com. Often students exaggerate problem
    behaviors on Facebook.com as a means of inflating
    their social image. This behavior is known as
    egocasting (Rosen, 2005). The high level of
    messages and images related to policy violations
    necessitate a need for student discipline
    departments to understand, and develop a response
    to, online social networks.

36
Positive Uses of Facebook.com
  • Advertising tools including flyers (internet
    banner ads that run 10,000 times per day for 5),
    group pages (pages that allow users to connect
    around a common purpose, post on discussion
    boards and share pictures) and event pages
    (similar to group pages only they are temporary
    and designed to advertise a specific event. Event
    pages also include tools for inviting others to
    the event, and a list of confirmed guests who
    will attend) are a wonderful way to attract
    students to programs.
  • (Marino, 2006)
  • Postings on Facebook.com may help professionals
    to identify students who are having problems or
    are depressed.
  • Facebook.com can be used by faculty and staff to
    communicate with students, through the use of
    messaging tools and group pages.
  • Often inappropriate postings made by students
    provide excellent educational moments, assuming
    staff and faculty are willing to take the time to
    discuss online behavior with students.

37
Action Plan - Best Practices for Facebook.com
  • Develop a policy that helps students understand
    the institutions expectations for online
    behavior. The Cornell Essay Thoughts on
    Facebook generated by their IT Policy office
    provides a great example. It is available at
    http//www.cit.cornell.edu/policy/memos/facebook.h
    tml
  • Key items to consider are how the institution
    will respond to postings that display or suggest
    policy violations, expectations for online
    behavior and information for students about the
    risks and consequences that may result from use
    of Facebook.com.
  • Student affairs professionals should create
    educational programs for students that address
    the risks and consequences related to
    Facebook.com use including stalking and
    harassment, disciplinary action from the college,
    difficulty obtaining a job or graduate school
    admission due to a negative image portrayed on
    Facebook.com, and even identity theft.
  • Guest speakers may also be helpful.
  • Educational programs should also discuss the
    Facebook.com user agreement, a document that very
    few students read before accepting. This document
    gives Facebook.com a great deal of legal power
    over the users of the site, including restricting
    when and where users can sue the company,
    requiring users to pay the companys legal fees
    in the event of a lawsuit and providing the
    company with the rights to all images and
    information posted within the network.

38
Using the Tools that Facebook.com Provides
  • Residence Life and Housing
  • Staff can create Building and Floor Groups using
    RAs as officers to manage content. This helps
    create community, and offers a visual model of
    connections between residents.
  • Facebook can also be used to promote events
  • Education The network can be used to share
    information with students about almost any topic,
    including health and safety information and
    housing policies.
  • RA Recruitment and Selection
  • Facebook can be used to advertise and explain the
    process however, using Facebook.com to evaluate
    candidates might create larger issues, at the
    very least students should be warned in advance
    if this will happen.
  • Birthday alerts can be used as a reminder to
    recognize residents on their birthdays.
  • Facebook.com may provide clues regarding changes
    in student behavior and signs of depression.
  • Student Activities and Student Clubs
  • Advertising and Promotion is key for these areas
  • Event tools, Facebook.com ads, and invitation
    tools can all be used to promote clubs and
    events.
  • Club Pages Each student club should be
    encouraged to create a group page. This allows
    students to
  • Find out what clubs are available
  • Learn about meeting times and locations
  • Obtain updates from missed meetings
  • Likewise it allows clubs to
  • Recruit new members
  • Connect with current members
  • Share pictures from events
  • Promote upcoming events
  • Athletics
  • At many institutions student athletes are held to
    a higher standard because they represent their
    institution. Athletics departments should set
    clear standards and help their students to create
    positive images on Facebook.com
  • Additionally, the site can be used to promote
    sporting events, and to report team progress.

39
More ways to use the tools of Facebook.com
  • Admissions
  • Acknowledging Facebook.com and promoting its
    positive use on our campus may help attract
    students.
  • As more high school students gain access to the
    site, Facebook.com messages and communications
    may become a great way to attract top students,
    and student athletes to our institution
  • Judicial Affairs
  • How to know if youve gone to far
  • If you need to add extra staff to patrol the
    Facebook.com, you are putting too much focus on
    this site.
  • Use Facebook.com as a talking point (educational
    moment) when meeting with students suspected of
    other violations of policy.
  • Set a standard for what you will address on
    Facebook.com
  • Pictures of Guns, or other weapons
  • Threats
  • Hate Speech
  • Focus on educating students as a preventative
    measure, rather than trying to discipline
    everyone.
  • Orientation
  • Students receive their college accounts
    including email in the summer before they
    arrive on campus.
  • This means they have access to the University
    specific Facebook.com site before they move in,
    and in many cases before orientation.
  • New students use this information to ask other
    students questions, find clubs, meet new friends,
    hunt for roommates, and to look for dates.
  • By creating an orientation group we can provide
    students with a place to ask questions and ensure
    that they receive accurate answers.
  • First-year programs
  • Integrate Facebook.com as a teaching tool, or as
    a way for students to ask questions.
  • Use Facebook.com to reach out to incoming
    Freshman in the summer and to have them begin
    coursework
  • Key topics may include informed decision making
    regarding alcohol and basic campus navigation
    information.

40
More ways to use the tools of Facebook.com
  • Greek Affairs
  • The stereotypical Hollywood depiction of Greek
    Life can be reinforced by Facebook.com pictures
    and messages
  • Facebook.com impacts recruitment as students now
    have a sneak peek into the lives of the members
    of a Fraternity or Sorority before they pledge
  • However, Facebook.com groups can be used to
    advertise pledge week and to recruit new members.
    Additionally, Greek organizations can promote
    their positive works and change the Hollywood
    stereotype
  • Alumni Relations
  • Even if a student loses their college email
    address after graduation they can still maintain
    their Facebook.com account.
  • Facebook.com is becoming a continuously updated
    yearbook, providing Alumni Relations with up to
    date contact information, job status, marital
    status and plenty of other information about
    Alumni.

41
Final Thoughts on Facebook.com
  • There may be some opposition to using
    Facebook.com among staff and administrators who
    do not understand the system. Additionally,
    concerns are sometimes raised about buying in to
    a system that is controlled by an outside
    company.
  • Faculty and staff should lead by example when
    using the site, and should take full advantage of
    the networking, promotional and communication
    tools available on Facebook.com.

42
Podcasts
43
What makes Podcasting a hot topic?
  • As internet activity becomes more pervasive
    among college students, student affairs
    professionals must attempt to utilize the media
    in its newest capacities. The Apple iPod, and
    other portable MP3 players, have quickly made
    their mark on the Millennial generation and the
    uses of video and audio communication.
  • Podcasting utilizes hot student technology
    that is affordable and available to students both
    on and off campus. Thanks to broadband internet
    networks, podcasts are easy to download and offer
    an innovative means to get information out to the
    masses.

44
Podcasting Defined
  • According to iTunes, podcasts are simply radio
    shows that are downloaded over the internet,
    either audio or visual, and played back on iPods
    or other MP3 players. The name podcast is a
    combination of iPod and broadcast. Using iTunes
    or Juice, software supporting the downloading of
    podcasts, students are able to subscribe to
    certain podcasts of interest and enjoy listening
    to the material at their leisure. Current
    podcasts exist in forms of news broadcasts and
    radio shows from major television networks.
    National Public Radio also offers numerous
    podcasts on a multitude of topics. Some colleges
    are creating podcasts, available primarily
    through iTunes, with their faculty members
    talking about current events or issues in their
    chosen field. A few pioneer institutions on
    iTunes include Emerson University (who also
    offers video podcasts, original student
    productions and television programs), as well as
    Yale, Princeton, and Colgate University.
  • According to Stuart Brown (2006), technically,
    a podcast works through an RSS feed (Really
    Simple Syndication) which pulls down an .xml file
    containing the Internet address of the media
    source. The file is then read by a podcatcher,
    a website that is able to collect, categorize,
    and then make available podcasts for subscribers
    (7 Things, 2006, p. 2).

45
Benefits of Podcasting
  • Although most campuses are using podcasts for
    academic purposes, podcasts can be used
    effectively in student affairs as well. Reasons
    for student services to utilize podcasting
    technology are widespread. First, podcasts are a
    new form of communication that can connect staff
    and students. Students are already using their
    MP3 players on a daily basis, making it an
    available media. New breakthroughs in podcast
    usage have a novelty value to the media and
    campuses nationwide, giving student affairs
    offices the potential for positive recognition.
    Finally, given the resources and the time,
    podcasts have a relatively easy learning curve
    (Brown, 2006).
  • Podcasts can be used in the following offices
    within higher education in a variety of ways to
    be further outlined residence life, student
    activities, admissions, orientation, athletics,
    career services, counseling, and alumni affairs.

46
Use of Podcasts
  • Residence Life
  • Training for professional and student staffs
    (Brown, 2006).
  • Judicial Sanctions broadcast a variety of
    educational programs about alcohol and drug use,
    vandalism, etc. that can be used for students to
    listen to as a judicial sanction.
  • Student podcasts can be used as audio blogs of
    campus life and topics of interest to the student
    population.
  • Student Activities
  • Broadcast
  • Guest speakers at campus events
  • Concerts that happen on campus, both of popular
    artists and local student groups
  • Student government election campaign speeches
  • Student organization briefings for members who
    miss meetings or events.
  • Advertisements for local events and campus
    happenings in a newscast format.
  • Student radio shows and discussions between
    student leaders.

47
Use of Podcasts
  • Admissions
  • Record an audio tour of campus to give to
    prospective students visiting campus or make it
    available on the website for prospective students
    to listen to while enjoying a virtual tour.
  • Provide staff interviews from campus partners to
    better explain services to prospective students.
  • Have current students record personal experiences
    to give prospective students a better idea of
    life as a student.
  • Orientation
  • Record students first year experiences and
    advice to the incoming class
  • Share the history of the institution and campus
    traditions with the new freshmen
  • Athletics
  • Broadcast
  • Play-by-play action of athletic events
  • Interviews with coaches and student athletes
  • Information about the facilities

48
Use of Podcasts
  • Career Services can provide
  • Advice from professionals about interview tips
    and what employers look for in candidates.
  • Alumni discussions on the benefits of working in
    a particular field or geographic area.
  • Counseling
  • Self-help discussion topics can be recorded for
    personal use by students.
  • Counselor interviews or bios can be recorded to
    help students select which counselor to see.
  • Alumni Affairs
  • Can connect former students to their alma mater
    through updates from staff members and current
    students.
  • They can also advertise upcoming events on campus
    and at local alumni clubs.
  • Allow alumni to record their memories to share
    with current students and each other

49
Issues surrounding Podcasting
  • With any new technology, there are advantages
    and disadvantages to implementing its use on
    campus. The following issues are related to the
    introduction of podcasting to student affairs
  • Institutional and technological support As
    described by Stuart Brown (2006), podcasting must
    have support within the division of student
    affairs in order to spend the time, money, and
    staff resources on such an expansive project.
    Also, the technology staff must be able to
    communicate the directives of creating podcasts
    and be able to work with the digital recording
    software required. Proper staff training is
    essential to podcasting success.
  • Equipment The institution must have a way to
    acquire the required equipment and software for
    recording and editing audio files. Access to the
    applications that publish podcasts online is also
    essential (Brown, 2006).
  • Time With a multitude of campus projects and
    issues vying for professionals time, the
    division of student affairs must evaluate the
    value of introducing another time consuming
    undertaking such as podcasts. Podcasting
    requires time for development of new ideas,
    editing for quality, and training staff members
    (Brown, 2006).

50
Will students listen?
  • Although the majority of students have an MP3
    player, some still do not. For those that have
    an iPod, it is yet another step to get those
    students to download and subscribe to the
    colleges podcasts. Certainly, there are some
    barriers to getting the information to the
    students and getting them to care enough to
    listen. Students must find podcasts to be worth
    their time or have another positive incentive for
    them to listen.
  • Like other new technology, podcasting has the
    potential to make breakthroughs in numerous areas
    of student affairs.

51
Conclusion
  • As technology makes its mark on higher
    education, it is important for campuses to
    embrace the challenges and opportunities that
    each new advance presents to the community.
    Students are entering college with a broad
    understanding of technology, which creates an
    expectation that the latest technology trends
    will be available for their use. For better or
    worse, technology will always impact student
    affairs in its operations and philosophies.
  • Institutional spamming, blogs, online gambling,
    Facebook.com, and podcasts are five hot topics
    involving technology at this time. Understanding
    these topics and their potential to impact a
    campus positively (or negatively) is essential
    for any college professional. Implementing new
    technologies into practice allows professionals
    to close the gap between students, and staff and
    faculty, creating a unified campus community that
    promotes student learning and development.

52
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  • Bugeja, M. (2006). Facing the Facebook Unless we
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References Continued
  • Keeling, R.P. (Ed.). Learning Reconsidered, 2.
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  • Koch, W., Its always poker night on campus.
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References Continued
  • Rosen, C. (2005). The age of egocasting. The New
    Atlantis Journal of Technology and Society, 7.
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  • Walters, L. esq., (2006), On second thoughtWhat
    does the UIGEA really mean for internet
    gamblers? Retrieved February, 16, .2007 from
    http//www.gameattorneys.com/UIEGA.html.
  • Wikipedia contributors (2007). Spam (electronic).
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