Analysing Clickstream Data: From Anomaly Detection to Visitor Profiling - PowerPoint PPT Presentation

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Analysing Clickstream Data: From Anomaly Detection to Visitor Profiling

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A chronologically ordered sequence of 'clicks' from the same IP-address to the same shop ... Profile 2 Focused search. Profile 3 Potential buyers. Profile 4 ... – PowerPoint PPT presentation

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