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The role of media and media literacy in instruction

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Title: The role of media and media literacy in instruction


1
The role of media (and media literacy) in
instruction
  • Frank W Baker media educator
  • fbaker1346_at_aol.com

MS Bailey Elementary School February 27, 2007
2
The role of media (and media literacy) in
instruction
3
Young people and the media
Young people are exposed to 40,000 ads a year.
Source American Academy of
Pediatrics (Dec. 2006 AP News Story)
4
Incorporating the media
  • Movies, advertisements, and all other visual
    media are tools teachers need to use and media we
    must master if we are to maintain our credibility
    in the coming years. Jim Burke, from The
    English Teachers Companion

5
Young people and the media
Generation M multi-taskers aka Digital Natives
6
  • "Today's students need to be critical thinkers,
    problem solvers and effective communicators who
    are proficient in both core subjects and new 21st
    century skills.

7
(No Transcript)
8
SC Teaching Standards
  • Revised ELA Standards
    Guiding Principle 8
  • An effective English language arts curriculum
    provides for literacy in all forms of media.

9
Media literacy
  • Take the next few minutes to draft a definition
  • What is media literacy?

10
Media literacy
  • Short definition
  • The ability to Access
  • Analyze
    Interpret
  • Produce
  • communication in a variety of forms

11
Media literacy
  • Media literacy is concerned with helping
    students develop an informed and critical
    understanding of the nature of mass media, the
    techniques used by them, and the impact of these
    techniques. More specifically, it is education
    that aims to increase the students' understanding
    and enjoyment of how the media work, how they
    produce meaning, how they are organized, and how
    they construct reality. Media literacy also aims
    to provide students with the ability to create
    media products. 

Media Literacy Resource Guide, Ministry of
Education Ontario
12
Media literacy in action
  • Assignment Media Literacy video

13
5 Key Concepts
  • All media are constructions
  • Each medium is a language with its own set of
    rules
  • Media convey values and points-of-view
  • Audiences negotiate meaning
  • Media concerned with power and profit

Source Center for Media Literacy
Key concepts
14
Critical thinking/viewing questions
  • Who created the message?
  • For what purpose?
  • For whose eyeballs?
  • What techniques are used?
  • Who or what might be omitted?
  • How do I know what it means?
  • What lifestyles are conveyed?
  • Who benefits?

15
Suggested approach
  • Still images (visual literacy)

Media which incorporate images (e.g. ad
techniques of persuasion)
Moving images (languages of TV, film)
16
Visual literacy
  • Lets apply the critical thinking/viewing
    questions to some images

17
Incorporating the media
If video is how we are communicating and
persuading in this new century, why aren't more
students writing screenplays as part of their
schoolwork?"
Heidi Hayes Jacob Ed Consultant
18
Languages of TV/Film
  • Cameras
  • Lights
  • Sound (including music)
  • Editing (aka post production)
  • Set design
  • Costumes actor accents

19
Camera angles
  • Where is the
    camera?
  • Why is it positioned
    there?
  • How does it make you
    feel?

20
Deconstructing an ad
  • Cell phone commercial script
  • Toy commercial
  • Cinderella

21
Language of film
  • Look at the example of a screenplay (from To
    Kill A Mockingbird)
  • Read the first two pages of the novel Because of
    Winn Dixie
  • Prepare a storyboard from your POV

22
POV clip
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