Business Chinese as an Effective Tool to Build Excellent Global Corporations: Inspirations from a Tw

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Business Chinese as an Effective Tool to Build
Excellent Global Corporations Inspirations from
a Two-way Corporate Symmetrical Communication
System

• Heng (Sophia) Xu
• Dept of Communication, Purdue University
• xuh_at_purdue.edu 765-426-9850

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Abstract

• Objective To use business Chinese to help build
  excellent global corporations with the help of a
  two-way symmetrical corporate communication
  system fill in the significant gap of having no
  existing literature about identifying management
  needs from communication needs and then to use
  communication to reach corporate strategic goals,
  especially with business Chinese.

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Background Significance

• Globalization and significance of China
• Global corporations expanding to China
• Opportunities ( cheaper labor, diverse market,
  etc.)
• Challenges( culture differences, crises, gov,
  etc.)
• Chinese corporations going global
• Opportunities ( technology, investment, etc.)
• Challenges ( management, infrastructure, etc.)
• ?All aspire to be excellent!

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Key Concepts Literature Review

• Excellent Corporations
• Sound operation with achieved financial goals
• Recognized brand (s) among the publics
• Best talents identifying themselves with the
  corporations
• Consistently favorable development
• Excellent Mgmt Excellent Communication
• Management ?communication (mgmt mgmt com)
• Communication? management (com org com )
• ? Whats the problem?

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Literature Review

• Communication ?? Management
• Few literature about identifying management needs
  from communication needs and then to use
  communication to reach corporate strategic goals
• Excellent global corporation business Chinese
• Few related literature
• ?Lack of research about business Chinese for
  excellent global corporation!

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Research Questions

• What kind of role does communication play to
  excellent international organizations?
• How would business Chinese help build excellent
  international corporations?

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Theoretical Framework

• Mgmt Perspective
• Communication as mgmt tool
• Rhetoric approach
• Communication Perspective
• Organizational communication( Dialog theory Open
  System theories, etc)
• Public relations ( Excellent theory, etc.)
• ?How to integrate different perspectives?

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Two-Way Symmetric Communication System for
Excellent Corporations
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Interpretation of the System

• Perception interface I
• Perception interface II
• Perception interface III
• Personality ( culture, identity, etc.)
• Internal publics ( employees, stake-holders, etc)
• External publics ( consumers, media, gov, etc.)
• General public ( indirect public)
• History ( founders, major events, etc.)
• Environment ( political, economical, etc.)

( Corporate structure, culture setting, etc)
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Business Chinese Excellent Global Corporations
( cont.)

• Excellent Operation Finance Output
• Excellent Brand
• Excellent HR
• Excellent Strategic Development

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Business Chinese Excellent Global Corporations
Specific field

• Excellent Information System ( interfaces
  strengthened, etc)
• Excellent Conflict Reduction ( within interfaces,
  one-way, etc.)
• Excellent Crises Management ( interfaces broken,
  etc)

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Business Chinese Crises Management
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Limitation Future research

• Exploratory research
• Few empirical evidence ?to be supported with
  case studies, interviews, etc.
• Primary model ? to be modified with further
  research

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Conclusions

• Inspired by the possible correlation between
  communication and management for global
  corporations, the author developed this two-way
  symmetrical system based on theories from both
  management and communication fields to help them
  use business Chinese strategically to achieve the
  goal of being excellent in the global setting.
  The author decided to further explore the topic
  by refining the framework and conduct in-depth
  data analysis in the future.

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Acknowledgements

• I am the sole author of this paper ,however, I
  wish to acknowledge the guidance and insights of
  my advisor, Mohan Dutta, as I designed the study,
  and collected the data. Prof Duttahas offered the
  COM 610T in Spring 2007 with great classroom
  guidance and suggestions and the original paper
  was written in partial fulfillment of
  requirements for this course.