Henry Ford

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Henry Ford

• If Id asked my customers what they wanted, they
  wouldve said a faster horse.

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Web 2.0
Web 2.0, is disrupting everything. Web 2.0 is
not just adding to the communication mix. It
requires a completely new way of thinking Peter
Debreceny, chair of the Institute for Public
Relations.
Worker 2.0
Kid 2.0
Are you left behind?
Gov 2.0

• Wikis, Blogs, Social Networks

Citizen 2.0
Disruptive Technology
Voter 2.0
Are you already there and just dont know it?
Is not black and white!
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Web 2.0 is not new technology

• Web 2.0 uses programming techniques developed as
  far back as the mid 90s.

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Defining Web 2.0

• One of the early lessons that pioneering Web 2.0
  services like del.icio.us and Flickr taught us is
  that information that we organize well for
  ourselves has a very happy serendipitous side
  effect, in that it also tends to make that
  information more useful to other people. The
  tools of Web 2.0 exist in this interplay between
  information we organize for ourselves and that
  which we share with others.
• Barb Dybwad

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Defining Web 2.0

• The core tenets of Web 2.0
• Openness
• Collaboration
• Community
• Trust
• Characterized by increasingly interactive nature
  of the web rather than a collection of static
  pages viewed passively

AJAX
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Defining Web 2.0

• Shared content
• Shared tools
• Unbounded dialogue
• Cooperate, dont control
• Users add value

Imagine That!
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Work Topically, Not Organizationally

• Hundreds of years of working under hierarchical
  organizational models have ingrained the desire
  to promote the department over the agency, the
  agency over the office, or the program over the
  cause.

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Tagging

• A tag is a (relevant) keyword or term associated
  with or assigned to a piece of information (a
  picture, a geographic map, a blog entry, a video
  clip etc.), thus describing the item and enabling
  keyword-based classification and search of
  information.
• Tags are usually chosen informally and personally
  by item author/creator or by its
  consumer/viewers/community. Tags are typically
  used for resources such as computer files, web
  pages, digital images, and internet bookmarks
  (both in social bookmarking services, and in the
  current generation of web browsers - see Flock).
  For this reason, "tagging" has become associated
  with the Web 2.0 buzz.

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Defining Web 2.0

• Perpetual Beta State
• Allows for self organizing groups/ systems
• ( the long tail)

• Todays internet makes the citizen an active
  participant. Will government adapt to Web 2.0 by
  design or by default?

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• Folksonomy
• collaborative tagging
• social classification
• social indexing
• social tagging
• collaboratively creating and managing tags to
  annotate and categorize content.
• generated by experts and also by creators and
  consumers of the content.
• usually, freely chosen keywords are used instead
  of a controlled vocabulary.
• the words folk (or folks) and taxonomy

http//www.flickr.com/photos/cambodia4kidsorg/2600
04685/
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Blogs

• The blogsphere is a force to be reckoned with.
  Bloggers can wreck havoc on reputations and
  careers. Or they can create the next big thing

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