WELCOME TO THE 2002 ANNUAL CRUISE REVIEW Prepared by the Passenger Shipping Association - PowerPoint PPT Presentation

Loading...

PPT – WELCOME TO THE 2002 ANNUAL CRUISE REVIEW Prepared by the Passenger Shipping Association PowerPoint presentation | free to download - id: 1dda1-MGQ1M



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

WELCOME TO THE 2002 ANNUAL CRUISE REVIEW Prepared by the Passenger Shipping Association

Description:

Over 2.8m cruise tourist embarked in Europe 90% were European ... (Including 5 Baltic Capital Cruises) Carnival Cruise Line Carnival Splendour (5 Cruises) ... – PowerPoint PPT presentation

Number of Views:354
Avg rating:3.0/5.0
Slides: 25
Provided by: gillian6
Learn more at: http://www.port-net.net
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: WELCOME TO THE 2002 ANNUAL CRUISE REVIEW Prepared by the Passenger Shipping Association


1
The Cruise Market and UK Perspective
By William Gibbons Director Passenger Shipping
Association Marketing Director European Cruise
Council
2
Cruise Market Update
  • More Brits than ever taking to the seas 1.2m in
    2006

3
EX-UK Growth
  • Cruises taken from UK ports up 12 - 450,000
  • Trend set to continue with increased ex-UK
    capacity on its way in 2007.
  • 2007 500,000
  • 2008 700,000

4
Fly-Cruise
  • Fly-cruise market increased by 13 - to 753,000
    Brits
  • Another trend that looks set to continue with
    increased capacity
  • 2006 Island Cruises
  • 2007 Ocean Village Two,
    Thomson Calypso

5
Destinations EX-UK
6
Destinations Fly-Cruise
7
BALTIC
Each Passenger visit at a European Port
Embarkation and visiting - Expenditure 100.
  • Average Revenue Per Passenger - 1,447.
  • Average Revenue Per Diem - 122.
  • Norway (156.)
  • Average length of Cruise from UK 12days

8
Growth of UK Ports
  • Passengers embarking in the UK grew 15 to
    576,000
  • - Non-UK residents accounted for 127,000, a
    growth of 27
  • Ports of call passengers to UK ports grew 22 -
    to 392,000
  • Total value of cruise passenger expenditure in
    the UK over 197m

9
  • Contribution of cruise
  • tourism to the economies
  • of Europe

10

Major Highlights in 2005
  • GP Wild/ BREA Undertook Study
  • Over 3.1m European residents booked cruises 23
    of cruise tourists (passengers) worldwide
  • Over 2.8m cruise tourist embarked in Europe 90
    were European nationals
  • Majority visited Mediterranean, Baltic and other
    European regions generating 13.1m visits in
    Europe

11

Major Highlights in 2005
  • As a result of European cruise operations and
    investment in new cruise ships, key economic
    impacts (direct, indirect, induced) throughout
    Europe in 2005 include
  • 8.3 billion in direct spending by lines and
    passengers
  • 19.1 billion in total output
  • Over 187,000 jobs
  • 6.0 billion employee remuneration

12

Country Impacts - 2005
13

Cruise Tourism by Destinations 2005
14

Western Europe as a Source Market 2003-06
15
Attitudes to Cruising
  • Research into people and their attitudes to
    cruising
  • Who would consider a cruise and if not, why
    not?
  • What are the barriers to taking a cruise?

16
Attitudes to Cruising
17
Attitudes to Cruising
  • What matters most destination or facilities ?

18
Attitudes to Cruising
  • What do people like most about cruising?
  • Good food/ drink 35
  • Interesting ports of call 27
  • Luxurious cabins/ accommodation 27
  • Price/ value for money/ inclusive 20

19
Attitudes to Cruising
  • What are the barriers to cruising?
  • Sea sickness/ bad weather 32
  • Being cooped up/claustrophobic 31
  • Not liking other passengers 25
  • These barriers drop considerably once a person
    has actually taken a cruise

20
(No Transcript)
21
  • LUXURY CRUISING
  • The Exclusive Collection an alliance of
    nine ships of excellence
  • Nearly 20,000 passengers are carried by the ultra
    luxury lines 1.6 of the UK market
  • Luxury passenger numbers have doubled since 2002

22
  • SPECIALIST CRUISING
  • Specialist Cruise Collection an alliance of 11
    cruise lines
  • Unique itineraries to destinations best
    experienced by sea
  • A 27 growth in 2006

23
2008 ONWARDS
  • Boom in EX-UK Cruising
  • Cunard Victoria
  • PO Ventura
  • Royal Caribbean Cruise Line Liberty of the Seas
  • Fred Olsen Balmoral
  • NCL Jade
  • MSC Armonia
  • (Including 5 Baltic Capital Cruises)
  • Carnival Cruise Line Carnival Splendour (5
    Cruises)

24
AND THE FUTURE
  • 1.3 million ocean cruise passengers in 2007
  • 1.5 million ocean cruise passengers by 2008
  • Sheer diversity of cruising outperforming land
    based holidays ranging from ships carrying up
    to 4,400 passengers to 49 passengers
  • 39 brands represented by the PSA in the UK more
    than any other country
  • There really is something for everyone!
About PowerShow.com