The Value of NZs Clean Green Image

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The Value of NZs Clean Green Image ARES
Conference 6 July 2002 Jo Hume NZBCSD
Operations Manager
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Today

• Who are NZBCSD?
• What do we do?
• The Value of NZs Clean Green Image

• MfE study
• Meat
• Dairy
• Horticulture
• Climate Change
• Fisheries

• Forestry
• Energy
• Tourism
• Organics
• GE

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Providing business leadership as a catalyst for
change toward sustainable development, and
promoting eco-efficiency, innovation and
responsible entrepreneurship.
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Sustainable Development Is about ensuring a
better quality of life for everyone, now and for
generations to come.

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• What is SD?
• SD is forms of progress that meet the needs of
  the present without compromising the ability of
  future generations to meet their needs.

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• SD encompasses three linked elements
• Economic/Profit
• Environmental/Planet
• Social/People

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Our Aims

• Business leadership
• Demonstrate best practice
• Policy development
• Global outreach

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Our Members

• 3M New Zealand Ltd
• BOC Gases NZ
• BP Oil NZ Ltd
• City Care Ltd
• Deloitte Touche Tohmatsu
• Fletcher Building Ltd
• Fonterra Co-operative Group Limited
• Hubbard Foods Ltd
• Interface Agencies
• Landcare Research
• Meridian Energy
• Mighty River Power Ltd
• Milburn New Zealand Ltd
• Minter Ellison Rudd Watts
• Money Matters NZ Ltd
• Morel Co
• Natural Gas Corporation
• NIWA
• Palliser Estate Wines of Martinborough Ltd

• PricewaterhouseCoopers
• Richmond Ltd
• Sanford Ltd
• Shell New Zealand Ltd
• Simpson Grierson
• Telecom New Zealand Ltd
• The Boston Consulting Group
• The Living Earth Company
• The Warehouse Group Ltd
• Toyota NZ Ltd
• Transfield Services (NZ) Limited
• Transpower
• Trust Power
• Urgent Couriers Ltd
• URS - NZ Ltd
• Vodafone NZ Ltd
• Waimangu Volcanic Valley
• Waste Management N.Z. Ltd
• Watercare Services Ltd

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• "Our company is focussed on the highest possible
  standards of performance. By that, we don't just
  mean financial performance. We also mean
  environmental and social performance. We see no
  contradiction between these three measures of
  performance. They are entirely complementary -
  and the companies that recognise that first, will
  deliver themselves a significant competitive
  advantage."
• Craig Norgate, CEO, Fonterra
• 8 April 2002

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• "We simply realize that environment is our most
  important asset, everything we do must aim to
  protect that asset. If we tamper with the soil or
  alter the climate we dont have a business"
• Richard Riddiford, MD, Palliser Estate Wines
• March 2002

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THE REGIONAL NETWORK - BCSDs and Partner
Organizations -
BCSD North Sea Region
Vernadsky Foundation Russia
BCSD Poland
EPE France
CGLI USA/Canada
BCSD Czech Republic
BCSD Mongolia
FE Spain
BCSD Austria
BCSD Croatia
FFA Spain
BCSD Latin America
CII India
BCSD Gulf of Mexico
APEQUE Algeria
BCSD Mexico
BCSD Taiwan
BCSD Honduras
BCSD Thailand
BCSD El Salvador
PBE Philippines
BCSD Venezuela
BCSD Malaysia
BCSD Costa Rica
BCSD Colombia
BCSD Indonesia
BCSD Brazil
EFZ Zimbabwe
WASIG W.Australia
BCA Australia
IEF South Africa
BCSD Argentina
BCSD New Zealand
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DEDICATED TO MAKING A DIFFERENCE
Examples of WBCSD Projects
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DEDICATED TO MAKING A DIFFERENCE
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Local Labeling Examples - designed to inform
consumer choice
Dolphin Friendly
Green Tick
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Current NZBCSD Projects

• Climate Change
• Sustainable Development Reporting
• Sustainable Consumption
• Successful Schools
• Youth Employment
• Zero Waste

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Sustainable Consumption Project Member led by
Richmond Meats

• Objective
• Ensure future market access and/or premium prices
  by delivering accredited products that have been
  produced through sustainable farming practices
• Use this project as an example to lead other
  businesses

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Sustainable Consumption Project Member led by
Richmond Meats

• Deliverable
• A sustainable farming standard that is available
  for use NZ wide
• Status
• Pilot farmers signed off on standard principles
• Standards NZ to produce standard for NZ wide use

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NZBCSD Climate Change Business Opportunities
Project

• 6 Focus Areas
• Provision of services
• Energy efficiency
• Wood waste to energy
• Climate friendly branding
• Clean Development Mechanism
• Ruminant efficiency

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Value of our Clean Green Image

• New Zealand exports worth 32 billion pa
• 1 gain/loss in market volume through good/bad
  environmental performance worth 300 million pa

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Value of our Clean Green Image Why this is a
valid opportunity/risk

• Increasing body of evidence
• MfE study Tourism, Organics, Dairy products
  (see attached brochure)
• Fonterra marketing/market research (see attached
  NZ Environment magazine article)
• Demand for organics - 77 export growth 1999-2000
  (see attached article)
• FSC Kingfisher, The Warehouse will only
  accept timber products from sustainably grown
  forests
• Supply chain requirements Tescos, Sainsburys,
  Shell, Kingfisher (these companies require their
  suppliers to meet certain sustainability
  standards)
• Seafood Sustainable Seafood has premium
  potential (see attached article)
• Tourism research (see attached brochure)
• Wine Montana state that market has responded
  favorably to reduced spray usage
• British documentaries about dirty dairying (see
  attached NZ environment article)
• German TV ad encouraging buy German made by
  showing how much oil it takes to get NZ apples to
  Germany
• Greenhouse friendly product uptake (15 of
  Australian consumers were prepared to pay a 30
  premium for renewable electricity when provided
  with complete information)
• International access issues (eg US market refused
  to buy meat grown with growth hormones)

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Value of our Clean Green Image

• Issues associated with our image
• Organics
• GE
• Climate change
• Land degradation
• Food safety
• Animal welfare
• Water and air quality

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Value of our Clean Green Image

• Relevant Sectors
• Meat
• Dairy
• Horticulture
• Fisheries
• Forestry
• Energy
• Tourism

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For more information visit our websites
nzbcsd.org.nz
wbcsd.org