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Enjoy a pictorial tour of the ranch

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Enjoy a pictorial tour of the ranch – PowerPoint PPT presentation

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Title: Enjoy a pictorial tour of the ranch


1
Enjoy a pictorial tour of the ranch and then
come experience it!
2
LA COPITA RANCH
3000 Acres, Jim Wells County
3
As you enter the front gate at La Copita one
thing you will notice is the dense brush, one of
the most biodiverse areas in the country! Great
for the wildlife and birds you came to see!
Driving down the road toward the headquarters,
you might be welcomed by this fellow and his
friend Mr. Buttlesour guard Donkey!
4
La Copita is a working ranch. Here are a couple
of the barns, sheds, etc. that house equipment
and livestock.
Aerial views of the corral and working pens
Hay! Its David, the Ranch Manager!
5
La Copita office and conference area is where
tours trails begin.
Picnic tables are located under shady trees for
catered meals or you can bring your own!
6
The guest house is available to rent for
overnight stays, training program etc
7
Miles Phillips, Nature Tourism Specialist and one
of your guides for bird watching, wildlife
observation, photography, botany and heritage
tours.
The Cactus Trail the Nature Trail begin just
outside the office and offer a great sample of
local botany and wildlife rent binoculars to
get good looks at specialties on our bird list
8
Groups tours generally include a narrated trailer
ride to far flung parts of the ranch to see
livestock wildlife. Lets take a drive down to
the wildlife viewing blind and see what might
come by while we are there! There are
birdfeeders - a watering hole and often so many
birds and critters, you wont believe your
eyes!
Outside the blind
Tour Trailer
Inside the blind
9
Also available are Guided hikes across the ranch.
Hear about the history of the area and how
people wildlife have utilized local plants to
survive thrive.
Dont forget comfortable, sturdy shoes and a
camera ! Bring your binoculars or rent ours!
10
Keep those binoculars and cameras ready!
Javelina,Cardinals, Greenjays and Audubon
Orioles!
11
When we leave the blind, lets head for the pond
area. Notice the different foliage in this area
compared to the blind area. Be sure to look
in the trees for the Great Horned Owl! This is
his favorite haunt!
Sit quietly near this clearing and you may spy
deer, javelina, turkeys, badgers, and maybe a
bobcat!
12
Just because the sun sets doesnt mean your day
is over! You can schedule hayrides, cookouts
and stargazing in the evening!
Someone always has tall tales to share with you
on the hay rides!
13
Glad you came to see us. Yall come back!
La Copita Ranch, Alice Texas A Texas AM
University Facility Lacopita.com 361 265 9203
14
LA COPITA RANCH lacopita.com
15
Texas AM La Copita Ranch Nature
Tourism Research Demonstration of the
Integration of Agricultural, Wildlife, Heritage
operations for overall feasibility
Texas AM La Copita Ranch Project
Sept 2005, International Ecotourism Society
Presented by Miles Phillips State
(Ecotourism/Nature Tourism/Agritourism/Wildlife
Tourism) Program Specialist Texas Cooperative
Extension Texas AM University
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254 Counties 268,601 square miles 2 time
zones 22 million people 84 Urban
La Copita Ranch
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Bio-Diversity of South Texas
  • Lower Rio Grande National Wildlife Refuge 141
    square miles
  • 1100 plant species 700 Vertebrates
  • 1558 vascular plants within 65 radius of Corpus
    Christi
  • Everglades National Park
  • 2356 square miles
  • 1033 plants species 633 Vertebrates

Source South Texas The Last Great Habitat
Fulbright, Bryant July 2002
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  • Fall 2001- Spring 2003
  • Began planning for the development of a ranch
    diversification project through Nature Tourism
  • Product Development Testing
  • Pilot Tours
  • 2003-2004 Initial Season Program Testing,
  • Guest Evaluation
  • 2004-2005 Second Season
  • Program Testing, Target Market Testing

23
  • Operating an experimental nature tourism research
    program provides advantages over research of
    private operations due to the ability to control
    variables share data.

24
56/225 1st season 71/250 2nd season
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  • ?How many times have you paid for a nature
    experience in the last 12 months. - - 20 had
    not paid for any other nature experience in the
    last year.
  • 59 stated Word of Mouth as how they heard
    about La Copita

27
  • 40 of visitors were over 65,
  • 40 were 51-64 and
  • only 7 were 35-50.
  • Guests stated it was the proximity to the birds
    provided by the blind that made the experience so
    fantastic.
  • Also important was number and quality of bird
    sightings we were able to provide, example 14
    life birds on a morning tour.

28
Integration of agriculture, wildlife and cultural
programming is needed for the majority of
landowner based agritourism operations to
generate sufficient income with quality habitat
management
29
Goals for Multiple Operation Revenue Integration
  • Goal 65,000 on 3200acres ranch
  • Livestock 10/acre 32,000
  • Cattle 24,000
  • Goats 8,000
  • Wildlife 11/acre 33,000
  • Hunting 24,000
  • Nature Tours 9,000

30
Livestock Revenue 10/acre or 32,000
  • Cow-calf Operation Entire ranch (minus 50
    acres in experimental exclusions)
  • 1cow/40acres (half the density of local ranches
  • Meat Goat Operation 250 acres 175 goats

31
Hunting Revenue
  • Winning Bid 8.75/acre or 27,000/season
  • Lease entire ranch to one group for 3yr period,
    maximum 7 hunting at same time
  • Bid system after add in newspaper
  • Electric and water RV
  • parking provided
  • Not provided - Lodging,
  • meals, guides, feeders,
  • blinds etc

32
Products Prices Non-Hunting
General Ranch Tour ½ Day - 15 Birding Tour ½ Day
- 15 Motor Coach Group 50people 500
Stargazing Party 15/person Overnight stay with
meal and tour 60 Plant/Cactus Tour 15
33
  • Wildlife Photography Blind Rental
    100-150/Day/Person

34
Revenue Goals
  • Goal of 3.00 per acre or 9,000 per year --once
    the operation was fully operational.
  • 600 guests _at_ 15
  • Expect 3-5 years to be established as fully
    operational.

35
  • Nature Tourism Operation
  • Revenue
  • Season 1 2,500
  • Season 2 4,500
  • Expenses
  • Pre Season 9,000
  • Season 1 3,500
  • Season 2 3,200

36
  • Guided interpretive programming is required to
    overcome tourist perceptions regarding
    recreational opportunities.

37
Increasing Product Value
Personal, meaningful, funnot only facts The
role of the Interpretive Guide
38
  • What percent of the value of the experience was
    due to the guide?
  • Response was an extremely high 89 percent of the
    value.
  • What did you like best about the experience?
    30 specifically mentioned the guide and staff.

39
  • Only 40 said they would pay to explore the
    ranch on their own. The price varied greatly,
    both more and less than for a guided tour.
  • Many people had trouble answering the question
    What would you pay to explore the ranch on your
    own
  • This suggests a low commitment and suggests they
    would be unlikely to attend a non-guided
    activity.

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Conclusion
  • Texas AM La Copita Ranch nature tourism
    operations have proven beneficial in providing
    useful information specific to area ranchers and
    similar projects across the country will be
    important in development of US based Ecotourism
    assistance programs
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