ListingDeListing Industry Representative: Dave StockSkyy Spirits Best Practices Presenters: Idaho: B - PowerPoint PPT Presentation

Loading...

PPT – ListingDeListing Industry Representative: Dave StockSkyy Spirits Best Practices Presenters: Idaho: B PowerPoint presentation | free to download - id: 1ce3c-ODUzN



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

ListingDeListing Industry Representative: Dave StockSkyy Spirits Best Practices Presenters: Idaho: B

Description:

NABCA Best Practices. October 26th, 2007. New Products are the Future ... 'Best Practices' Industry recommends using Best Practices as a resource. ... – PowerPoint PPT presentation

Number of Views:81
Avg rating:3.0/5.0
Slides: 13
Provided by: Victo137
Learn more at: http://www.nabca.org
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: ListingDeListing Industry Representative: Dave StockSkyy Spirits Best Practices Presenters: Idaho: B


1
Listing/De-Listing Industry Representative Dave
Stock-Skyy Spirits Best Practices
Presenters Idaho Bill Applegate Vermont George
Moulton
NABCA Best Practices October 26th, 2007
2
New Products are the Future of the Alcohol
Beverage Industry Consumer Oriented Drinking
better Taste good - Seeking Variety -
Convenience Investment All channels must invest
in the Industry
NABCA Best Practices October 26th, 2007
3
  • Industry Assumptions
  • Listings and delistings are the processes by
    which new products get to market and
    nonperforming brands are removed.
  • These two processes must work in conjunction with
    meeting consumer trends offering the latest
    innovative products.

4
Listing Challenges
  • Industry recognizes the following concerns
  • Warehousing Space
  • Warehouse space is limited.
  • New item inventory needs to be monitored.
  • Discontinued items need to be removed in a timely
    fashion.
  • Shelf Space
  • Allow adequate number of supply days to avoid
    out-of-stocks.
  • Shipping cycle.
  • Full case packs should be considered on high
    velocity brands.
  • Consumer Trends seeking variety convenience.
  • Meet demand by offering a full range of brands
  • i.e. line extensions, flavors price points.

5
  • Listing Policy
  • Industry Recommendation
  • Important to have a transparent, clear and
    effective listing policy.
  • Result
  • Improved supplier new item presentations
  • State Boards will make more informed listing
    decision
  • Improved use of time efficiencies for all
    parties
  • Expediting new brand process in reaching the
    consumer.

6
  • Listing Policy
  • Industry Recommendation
  • Listings meetings should be timely
  • Random listing meetings
  • Liquor Boards are in a better position to stay
    ahead of rapidly changing trends in the Beverage
    Alcohol Industry.
  • Store modernization
  • An update product offering meets consumer
    demands.
  • Also, supports the Liquor Control system and can
    operate as effectively as the open and privatized
    markets.

7
  • Listing Policy
  • Industry Recommendation
  • The consumer as the ultimate judge of a brands
    success.
  • By giving products the listing opportunity and
    retail shelf space, it allows the consumer to
    decide.
  • In the end, Consumers should dictate which brands
    stay and which ones go.

8
  • Delisting Policy
  • Industry Recommendation
  • Important to have an efficient listing policy as
    exit strategy
  • Delisting policies
  • Fair, transparent system with defined benchmarks.
  • Offer adequate notice of any pending delisting.
  • An opportunity for Supplier to take corrective
    action.
  • Supplier can participate with the board in
    removing the de-listed brand in a timely fashion.
  • Example of progress this year for Best
    Practices
  • Idaho Vermont

9
2004 Listing Process
  • 19 Control Jurisdictions
  • Listings any time (11 Markets)
  • Iowa, Maine, Michigan, Mississippi, Montana, New
    Hampshire, Ohio, Pennsylvania, Utah, West
    Virginia, Montgomery County
  • Listings at certain times per year (6 Markets)
  • Idaho, North Carolina, Vermont, Virginia,
    Washington, Wyoming
  • Hybrid (1 Market)
  • Oregon
  • Boards discretion
  • Alabama

10
Listings Process 2007
  • 19 Control Jurisdictions
  • Listings any time (14 Markets)
  • Iowa, Maine, Michigan, Mississippi, Montana,
    Montgomery County, New Hampshire, North Carolina,
    Ohio, Pennsylvania, Utah, Vermont, West Virginia,
    Wyoming
  • Listings 3 X Year (3 Markets)
  • Idaho, Virginia, Washington,
  • Hybrid (1 Market)
  • Oregon
  • Boards discretion
  • Alabama

11
States That Have Adopted Changes to Their Listing
Policies Since 2004
  • Idaho
  • North Carolina
  • Ohio
  • Vermont,
  • West Virginia
  • Wyoming

12
Best Practices
Industry recommends using Best Practices as a
resource. While each states listing and
delisting policies include unique policies, two
states that have made changes recently Idaho Ver
mont
About PowerShow.com