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Creative Archive

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sound archive: one of world's largest. 2m items. 300,000 hours ... BBC pilot campaigns. August 2005. Oct 2006. Radio 1 superstar vj. Open News Archive ... – PowerPoint PPT presentation

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Title: Creative Archive


1
Creative Archive
  • The BBCs open content initiative
  • Paul Gerhardt
  • paul.gerhardt_at_bbc.co.uk

2
Creative Archive the proposition
  • Free access to selected content for learning, for
    creativity and for pleasure.

From home, members of the public will be able to
  • search for legally cleared TV and radio content
    from extracts to whole programmes
  • preview and download
  • modify and create their own versions
  • share with others and with the BBCon a
    non-commercial basis

3
(No Transcript)
4
Why?
  • BBC is currently required to provide some limited
    access to archives for licence fee payers
  • new Charter Building Public Value, proposals for
    building digital Britain
  • sound archive one of worlds largest. 2m items.
    300,000 hours
  • TV archive major cultural resource. 1.5m items.
    600,000 hours
  • Photo stills. 4m items.
  • 1000 hours of TV added every month

5
Growing demand
More than half of online teams are content
creators, according to Pew Internet and American
Life Institute
6
On demand the BBC player
7
Windows
Public Service and Commercial Boundary for
on-demand in-house commissions
8
Meeting the challenge
  • Unique concept - few precedents - major
    challenges
  • Main stakeholders
  • BBC
  • Opinion formers
  • Users
  • Rights owners
  • Market players

5 key steps towards winning support and reaching
objective
9
Step 1 Meet a strategic need
  • We pitched the Creative Archive as a way for
    the BBC to reach new audiences, and to meet the
    Media Literacy agenda.
  • Outcomes
  • Announcement at Edinburgh TV Festival.
  • Inclusion in Charter Review Strategy.
  • Important for BBC. Opinion formers.

10
Step 2 Commit to transparency
  • We announced that CA concept will be tested
    through a Pilot, tracking all successes and
    failures.
  • Outcome
  • 18 month pilot funded.
  • Communication site set up http//creativearchive.
    bbc.co.uk
  • Important for Rights holders. Users. Market
    players.

11
Step 3 Be open to consultation
  • We announced that whole pilot process is an open
    dialogue.
  • Outcome
  • Advisory Panel set up
  • Draft CA User Licence
  • Regular consultations
  • Important for Market players. Rights owners.

12
Step 4 Set clear boundaries
  • We established with stakeholders the limits to
    the pilot.
  • Outcome
  • Restricted to factual genres.
  • Introduction of user registration.
  • Sub-commercial resolution levels. (Mpeg1)
  • Trialling of invisible watermarking.
  • Public Value Test
  • Important for Rights owners. Market players.

13
Step 5 Share everything
  • The BBC identified Creative Archive as a
    public value partnership.
  • Outcomes
  • Creative Archive Licence Group launched
  • Reduced BBC branding
  • Draft user licence shared
  • Commitment to building a National Creative
    Archive
  • Important for BBC. Opinion formers. Users.
    Rights owners. Market players.

14
Vision
a Creative Archive for the nation, drawing on
moving images, stills and sound content from a
range of public and commercial sources
Founding members BBC Channel 4 bfi OU Teachers
TV Community Channel Museums, Libraries
Archives (MLA)
Public Value home use/learning/creative
applications
Commercial Value Wider publicity/profile Upgrade
path/commercial licensing/investment
opportunities
15
The rights offer
  • Underlying rights will be properly licensed
  • BBC is budgeting a commitment
  • Pilot phase outcome will be shared with rights
    groups
  • Invitations to join the Advisory Panel
  • Objective is to secure blanket agreements

16
Progress
  • Pilot
  • Research
  • Public Value Test

17
BBC pilot campaigns
Where I Live
LearnXpress (Schools)
postcards from planet earth
Open News Archive
Oct 2006
Radio 1 superstar vj
August 2005
18
Research
To what extent do you feel this service is
distinctive and different?
Average Score 7.5 Total scored
1-4 4 Total scored 8-10 53
19
(No Transcript)
20
A final thought.
  • As we develop digital strategies which put the
    user at the centre, can public service
    broadcasters around the world support each other?
  • Is there a need for a joint public statement
    or manifesto?
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