AHA Employee Briefing

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AHA Employee Briefing

• December 11, 2009

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AHAs Purpose
Employee Briefing
AHA is providing information to tenants about the
Quality of Life Initiative and the resources
necessary and available for a successful move.
What Residents Know
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AHAs Purpose
Employee Briefing

• AHA informs tenants weekly about
• Policies
• Initiatives
• Responsibilities
• Opportunities

What Residents Know
Direct Mail Campaign
CATALYST Direct Mail motivates residents to stay
compliant with policies
QLI Direct Mail provides information about the
relocation process
No Rent No Voucher persuades residents to pay
their rent
URGENT Direct Mail advises residents of the
moving deadline
Relocation Success Direct Mail demonstrates the
benefits of moving
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AHAs Purpose
Employee Briefing
All tenants have received and have access
to resource materials which keep them informed
about the relocation process.
What Residents Know
Direct Mail Campaign
Brochures and Guides
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AHAs Purpose
Employee Briefing
In an effort to inform the broader community
about the Quality of Life Initiative, AHA has
developed a multi-tiered advertising campaign.
What Residents Know
Direct Mail Campaign
Brochures and Guides
What the Public Knows
Advertising
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AHAs Purpose
Employee Briefing
The first phase of advertising focused on
the positive outcomes of CATALYST.
Informing Residents
Direct Mail Campaign
Brochures and Guides
Informing the Public
Phase One
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AHAs Purpose
Employee Briefing
The current campaign phase focuses on
de-concentrating poverty and the persons
affected by the policies.
Informing Residents
Direct Mail Campaign
Brochures and Guides
Informing the Public
Phase One
Phase Two
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AHAs Purpose
Employee Briefing
Local media outlets provide updates and
perspective to the changing policies of the
Atlanta Housing Authority.
Informing Residents
Direct Mail Campaign
Brochures and Guides
Informing the Public
Phase One
Phase Two
Media Coverage
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Employee Briefing
Informing Residents
Direct Mail Campaign
Brochures and Guides
Informing the Public
Phase One
Phase Two
Media Coverage
Campaign Overview
May
Nov.
Sept.
July
Oct.
Aug.
Dec.
June
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Employee Briefing
Affected tenants voiced their support for the
opportunity to relocate. 96 of residents want
to leave.
Informing Residents
Direct Mail Campaign
Brochures and Guides
Informing the Public
Phase One
Phase Two
Media Coverage
Campaign Overview
Residents Perspective
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Employee Briefing
Questions Comments
Informing Residents
Direct Mail Campaign
Brochures and Guides
Informing the Public
Phase One
Phase Two
Media Coverage
Campaign Overview
Residents Perspective
Questions