Lighthouse Productions LLC

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Lighthouse Productions LLC

• Presents the ultimate new patient referral system

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Relevant Demographics

• 1. 303,000,000 US Citizens
• 2. 53,000,000 without healthcare insurance
• 3. 55 Male, 45 Female
• 4. 30 No high school diploma
• 5. 20 high school graduates only
• 6. 16 some college no diploma
• 7. 21 associates degree or higher
• 8. 22 have a household income of 75,000 or
  higher a mix of 4,5,6,7.

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An interesting survey

• Of 200 people surveyed that meet 8 criteria.
• The questions????
• When looking for or deciding on a dentist do you
  rely on.
• Yellow pages?
• Friend (WOM)?
• Internet
• Other?

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Referrals 101

• 81 of adults in the US rely on word of mouth for
  purchase decisions.
• Word of mouth marketing as it applies to
  dentistry is referral marketing.
• Your patients are marketers.
• Your staff are marketers.
• Educate your marketers and they (referrals) will
  come.

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Why people refer to you.

• People talk about your dental office for three
  reasons.
• 1. They like you or they like your work.
• 2. It simply feels good to talk about the results
  they have experienced.
• 3. They are a part of your team, an insider.

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Referral Types

• Organic referrals usually a few trickle in on
  their own
• Processed referrals are created by you and your
  team as a result of having a referral system.
• Professional referrals.

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The 7 keys to an abundance of Referrals

• Motivation
• Message
• Rewards
• Referral cards
• Patient orientation
• Consistency
• Creativity

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Create a future of endless referrals by using the
7 keys to an abundance of them.
Once again they are
Motivation Message Rewards Referral cards Patient
orientation Consistency Creativity

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Motivation

• Why do you want new patients?
• Why does your team want them?
• Why do your patients want to refer?
• Do the answers align?
• Can they be communicated on a PR level?
• If they do you will win.

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Message

• Your message will give your referral campaign
  wings.
• It is a very simple easy to remember phrase.
• It motivates your patients to talk about you.
• It directs the conversation productively.

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Rewards
Take care of your team and they will take care of
you.

• Make it interesting and appropriate.
• If you reward your players properly they will do
  more.
• Show gratitude, its right and its powerful.
• Encourage, reward and win.

Players Staff/Patients/New Patients
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• Teach your staff and patients how to play the
  Referral Card and win!!

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Play the card and win
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Patient Orientation

• Talk to your patients about referrals correctly
  and new patients will gravitate to you in greater
  volume!
• If you know how to play the referral game your
  patients will play it with you.
• Your patients want to refer, they simply need
  guidance.

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Consistency

• Your referral marketing action steps will be
  easy to follow and track.
• Have fun and stay on point.
• Keep it light and be effective.
• Be repetitious and appropriate.
• Create momentum.
• Keep playing the game and win.

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Momentum
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Creativity

• Keep your referral game fresh
• Make it fun and interesting as well as
  professional
• Give your staff and patients new tools all the
  time.
• Lighthouse will keep you in a creative and
  aesthetic process.

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Research

• 1.Talk to the consumer
• 2. The books
• 3. The Net
• 4. The leaders
• 5. All reference
• 6. Midnight oil
• 7. Hit the road
• 8. Network with top marketing professionals

Lighthouse Productions LLC
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Complimentary consultations
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Lighthouse productions LLC

• Jeffrey Simms
• Managing Director
• Off 727-562-9571 Cell 727-674-5172
• lighthousereferrals_at_gmail.com
• www.newpatientreferrals.com