A Championship Vision

1
A Championship Vision The University of Tennessee
at Chattanooga Department of Intercollegiate
Athletics
MOCS Athletics The Experience for a Lifetime
Vision, Mission, Philosophy Values Operating
Principles The New Competitive
Environment Internal Challenges
Strengths Short-Term Goals Objectives Long-Ter
m Goals Objectives Role of the AD Six Areas
of Excellence What It Means to be a
Moc Achievements Value of Athletics Capital
Projects Budget oUTCome
DEPARTMENT OF INTERCOLLEGIATE ATHLETICS BUDGET
HEARING THURSDAY, MARCH 8, 2007
An organization should, by definition, function
organically, which means that its purpose should
determine its structure, rather than the other
way around, and that it should function as a
community rather than a hierarchy, and offer
autonomy to its members, along with tests,
opportunities, and rewards, because ultimately an
organization is merely the means, not the end.
Since the release and full use of the
individuals potential is the organizations true
task, all organizations must provide for the
growth and development of their members and find
ways of offering them opportunities for such
growth and development. This is the one true
mission of all organizations and the principal
challenge to todays organizations. Warren
Bennis
2
A Championship Vision The University of Tennessee
at Chattanooga Department of Intercollegiate
Athletics
VISION That some have succeeded greatly is
proof that others can as well. Abraham
Lincoln The Department of Intercollegiate
Athletics will gain continued and even greater
national recognition for our advancement and
success in the areas of student-athlete welfare,
academic performance, athletic performance,
sportsmanship and ethical conduct, gender equity
and fiscal integrity. Our institution will be
synonymous with winning championships with class
and operating with the highest level of
integrity. The passion and enthusiasm displayed
by those affiliated with our athletics programs
will be unmatched. We will bring positive
recognition to the University and establish a
national reputation for being innovative and
progressive. We will build our student-athletes
character and instill the proper values which
allow them to become model citizens and
contributors to society after they leave our
great university. MISSION If you believe you
can do a thing or you believe you cannot, in
either case, you are probably right. Henry
Ford It is the mission of Department of
Intercollegiate Athletics to serve the needs of
our student-athletes in their endeavors to
achieve excellence academically and athletically.
We must provide a nurturing environment that
inspires student-athletes to learn and prepares
them to become tomorrows leaders. The athletics
department is dedicated to the educational
mission of the institution, maintains an
appreciation of and support for the equitable
opportunities for all student-athletes and staff,
adheres to and encourages principals of good
conduct and sportsmanship including respect for
self and others at all times, and emphasizes
excellence and commitment to integrity in all of
its endeavors.
Vision, Mission, Philosophy Values Operating
Principles The New Competitive
Environment Internal Challenges
Strengths Short-Term Goals Objectives Long-Ter
m Goals Objectives Role of the AD Six Areas
of Excellence What It Means to be a
Moc Achievements Value of Athletics Capital
Projects Budget oUTCome
Of all the things Ive done, the most vital is
coordinating the talents of those who work for us
and pointing them toward a certain goal.
Walter Elias Disney
3
A Championship Vision The University of Tennessee
at Chattanooga Department of Intercollegiate
Athletics
PHILOSOPHY To achieve all that is possible, you
must attempt the impossible. To be all that you
can, you must dream of being more.
Unknown The Department of Athletics promotes
excellence in athletics without compromising
excellence in academics or integrity in its
commitment to rules or conduct. Student-athletes
are encouraged by the coaching and administrative
staff to maintain a balance between athletics,
academics, and the social aspects of being a
college student. It is believed that athletic
participation gives an added dimension to the
student's overall college experience and provides
an opportunity for social, moral, emotional and
cultural growth and development. The athletic
programs strive to create traits that, once
acquired, will carry over and benefit
student-athletes in their personal and
professional endeavors. The University maintains
a tradition of excellence. The Department of
Athletics continues to uphold this tradition by
striving to build athletic teams and individuals
of championship caliber. Its staff members work
to instill in student-athletes an appreciation
for hard work, perseverance and pride in
accomplishment. It is believed these attributes
will be utilized throughout the student-athlete's
life. CORE VALUES The future belongs to the
competent. Brian Tracy ?Integrity ?Respect ?Ba
lance ?Equity ?Service
Vision, Mission, Philosophy Values Operating
Principles The New Competitive
Environment Internal Challenges
Strengths Short-Term Goals Objectives Long-Ter
m Goals Objectives Role of the AD Six Areas
of Excellence What It Means to be a
Moc Achievements Value of Athletics Capital
Projects Budget oUTCome
Try not to become men of success. Rather,
become men of value. Albert Einstein
4
A Championship Vision The University of Tennessee
at Chattanooga Department of Intercollegiate
Athletics

• OPERATING PRINCIPLES
• If you havent failed, you havent tried very
  hard. Shirley Hufstedler
• Based upon our mission and philosophy, the
  athletics department operates under the following
  principles in pursuit of
• becoming champions in all we do
• To offer student-athletes the tools necessary to
  achieve success academically and athletically
  through the use of all financial, physical and
  human resources at our disposal
• To sponsor a broad-based program consistent with
  the requirements of the NCAA, the Conference and
  the University
• To comply with the letter and spirit of the rules
  and regulations set forth by the NCAA, the
  Conference, the University and all local, state
  and federal laws
• To produce athletic teams of conference
  championship caliber engendering pride to the
  University and the State
• To identify, attract and maintain a coaching
  staff which possesses character and competency
  and is committed to the best in athletic
  instruction, program management, support of the
  athletics department mission, and possessing the
  ability to inspire and support the
  student-athlete
• To adhere to principles of equal opportunity and
  employment and encourage gender and cultural
  diversity
• To provide a safe environment and maintain the
  welfare of all student-athletes, staff,
  spectators, and others related to department
  activities and events
• To exercise fiscal responsibility throughout the
  athletics department
• To positively and effectively communicate
  accomplishments, activities, and events that
  engage our constituents in active participation
  in response to our programs
• To provide opportunities and encourage service to
  the community
• To respect and appreciate the variety of
  constituents who have a stake in the success of
  our mission
• To project a positive image for the Universitys
  athletics department locally, regionally and
  nationally
• To seek new revenue streams in an effort to
  increase distributable revenue and to support our
  endeavors into the future

Vision, Mission, Philosophy Values Operating
Principles The New Competitive
Environment Internal Challenges
Strengths Short-Term Goals Objectives Long-Ter
m Goals Objectives Role of the AD Six Areas
of Excellence What It Means to be a
Moc Achievements Value of Athletics Capital
Projects Budget oUTCome
One today is worth two tomorrows what I am to
be, I am now becoming. Benjamin Franklin
5
A Championship Vision The University of Tennessee
at Chattanooga Department of Intercollegiate
Athletics

• THE NEW COMPETITIVE ENVIRONMENT
• Its not what you dont know that hurts you,
  its what you know that just aint so. Satchel
  Paige
• Recruiting Practices (Reassessment) Background
  Checks, Recruiting Visits, Commitment to
  Education
• Conference Realignment Position Institution for
  Success in All Endeavors
• Academic Reform APR, 40/60/80 Rule
• Gender Equity Work to Meet Title IX
  Requirements in Both Spirit and Law
• Financial Requirements for Success Arms Race,
  Coaches Salaries, Medical Expenses, Insurance
• Business Orientation of Athletics Corporate
  Involvement has Increased in Scope and Intensity
• Role and Involvement of the Media Talk Radio,
  24 hr. Cable Channels, Internet
• Student-Athlete Privacy Facebook, MySpace
• Student Desire for Involvement in Determining
  Goals and Direction A Healthy Sign of
  Leadership Development
• Government Intervention Threats
• Technological Advances
• Building a Crisis Plan
• The Universitys Image is at Stake Now More Than
  Ever!

Vision, Mission, Philosophy Values Operating
Principles The New Competitive
Environment Internal Challenges
Strengths Short-Term Goals Objectives Long-Ter
m Goals Objectives Role of the AD Six Areas
of Excellence What It Means to be a
Moc Achievements Value of Athletics Capital
Projects Budget oUTCome
Two things seemed pretty apparent to me. One
was, that in order to be a Mississippi River
pilot a man had got to learn more than any one
man ought to be allowed to know and the other
was, that he must learn it all over again in a
different way every 24 hours. Mark Twain, Life
on the Mississippi
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A Championship Vision The University of Tennessee
at Chattanooga Department of Intercollegiate
Athletics

• INTERNAL CHALLENGES
• Tell me, I forget Show me, I remember Involve
  me, I understand. Unknown
• Need to establish clear goals and priorities for
  the future
• Create an infrastructure that works for us
• Continued development of overall financial
  support
• Enhance external communications and public
  relations
• Master Facilities Plan lease/rental agreements,
  aging facilities, less-than-ideal (professional)
  work environment, growth
• Improved focus and interaction within the
  department of athletics and with campus units
• Adherence to gender equity and minority equity
  plans
• Managing expectations (perception vs. reality)
• Monitoring the landscape to ensure that we are
  well positioned if opportunity/adversity strikes
• Remaining proactive in our pursuit of excellence
  accomplished a lot with a little but capable
  of so much more
• STRENGTHS AND CAPABILITIES
• If you want to truly understand something, try
  to change it. Kurt Lewin

Vision, Mission, Philosophy Values Operating
Principles The New Competitive
Environment Internal Challenges
Strengths Short-Term Goals Objectives Long-Ter
m Goals Objectives Role of the AD Six Areas
of Excellence What It Means to be a
Moc Achievements Value of Athletics Capital
Projects Budget oUTCome
Never hesitate to hold out your hand never
hesitate to accept the outstretched hand of
another. Pope John XXIII
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A Championship Vision The University of Tennessee
at Chattanooga Department of Intercollegiate
Athletics

• SHORT-TERM GOALS AND OBJECTIVES
• Everything is hard before it is easy.
  Wolfgang von Goethe
• Six-Month Goals
• Relationship Building Internal Assessment of
  Athletics Department
• Chancellor ?Compliance
• Trustees ?Academic Services/Student Life
• Other University Staff ?Budget (Resources)
• Faculty ?Facilities
• Athletics Staff ?Development, Ticketing,
  Marketing Public Relations
• Donor Club Chapters ?Event Management Risk
  Assessment
• Media ?Staffing Personnel Contracts
• Conference Officials ?Sponsorships and Other
  Contracts
• Student Leaders ?Student-Athlete Welfare
  Medical, Conditioning, Etc.
• Alumni Donors ?NCAA Certification Report
  Plan Equity, S-A Welfare,
• Community Leaders Education, Government,
  Business Sportsmanship, Academic and Fiscal
  Integrity

Vision, Mission, Philosophy Values Operating
Principles The New Competitive
Environment Internal Challenges
Strengths Short-Term Goals Objectives Long-Ter
m Goals Objectives Role of the AD Six Areas
of Excellence What It Means to be a
Moc Achievements Value of Athletics Capital
Projects Budget oUTCome
INITIAL ASSESSMENT COMPLETE
Far better to dare mighty things, to win
glorious triumphs, even though checkered by
failure, than to take rank with those poor
spirits who neither enjoy much nor suffer much,
because they live in the gray twilight that knows
not victory, nor defeat. Theodore Roosevelt
8
A Championship Vision The University of Tennessee
at Chattanooga Department of Intercollegiate
Athletics

• SHORT-TERM GOALS AND OBJECTIVES
• 2007-08 Goals
• Academic Excellence
• Expand and enhance human resources
• Explore campus partnerships to improve
  student-athlete services
• Develop a plan to address retention rates and
  progress-towards-degree requirements
• Revisit options to expand academic services
  facilities
• Athletics Excellence
• Increase the visibility and exposure of our
  athletics programs
• Create a competitive, balanced schedule
• Celebrate our history and tradition
• Refresh the UTC Brand
• Develop a master facility plan
• Pursue capital improvements for existing
  facilities
• Evaluate ticket prices and packages offer
  something for everyone
• Improve the game day experience

Vision, Mission, Philosophy Values Operating
Principles The New Competitive
Environment Internal Challenges
Strengths Short-Term Goals Objectives Long-Ter
m Goals Objectives Role of the AD Six Areas
of Excellence What It Means to be a
Moc Achievements Value of Athletics Capital
Projects Budget oUTCome
If you want something out of your day, you must
put something in it. John Maxwell
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A Championship Vision The University of Tennessee
at Chattanooga Department of Intercollegiate
Athletics

• SHORT-TERM GOALS AND OBJECTIVES
• 2007-08 Goals (Continued)
• Leadership
• Initiate a strategic (and practical) plan for
  athletics (must compliment the university plan)
• Realign organizational structure and aggressively
  pursue opportunities to expand human resources
• Develop a plan aimed at recruiting and retaining
  quality coaches and staff
• Invest in our people provide professional
  development opportunities to managers and other
  staff as appropriate
• Perform an environmental scan explore strategic
  partnerships
• Conduct a customer satisfaction survey to assist
  with the allocation of resources
• Revisit equity and diversity plans to ensure
  continued commitment and effectiveness
• Embrace our role as a valuable contributor to the
  community
• Represent UTC on a national level through
  participation in conferences and professional
  organizations
• Create a Student Advisory Board to improve
  communications between athletics and the general
  student body
• Assume a leadership position related to our
  ongoing efforts to better integrate with campus
  counterparts
• Compliance/Conduct
• Become more proactive in our efforts to provide
  rules education to internal and external
  constituents

Vision, Mission, Philosophy Values Operating
Principles The New Competitive
Environment Internal Challenges
Strengths Short-Term Goals Objectives Long-Ter
m Goals Objectives Role of the AD Six Areas
of Excellence What It Means to be a
Moc Achievements Value of Athletics Capital
Projects Budget oUTCome
Saying you can do a thing makes the doing of it
more sure. Clifton Burke
10
A Championship Vision The University of Tennessee
at Chattanooga Department of Intercollegiate
Athletics

• LONG-TERM GOALS AND OBJECTIVES
• We greatly overestimate what we can do in one
  year. But we greatly underestimate what is
  possible for us in five years. Peter Drucker
• Three-Year Goals (Expectations must be
  commensurate with the resources which are
  provided.)
• Academic Excellence
• Continue to attract the brightest and best
  student-athletes
• Build an Academic Center to better accommodate
  and teach all 300 student-athletes
• Constantly seek to improve the effectiveness of
  the Student Life Program
• Rank among the top five in the SoCon in combined
  graduation rates for all sports
• Increase cumulative grade-point average by 0.25
  or better for all sports
• Fully meet all Academic Reform measures
  specifically, comply with APR requirements and
  thresholds
• Athletics Excellence
• Achieve a position of leadership in the SoCon by
  finishing in the top three each year in the
  combined rankings for all sports
• Achieve a winning record or an upper-division
  conference finish in all sports while maintaining
  a quality and properly balanced schedule each
  year
• Double the number of sports competing for
  conference championships
• Compete for a national championship

Vision, Mission, Philosophy Values Operating
Principles The New Competitive
Environment Internal Challenges
Strengths Short-Term Goals Objectives Long-Ter
m Goals Objectives Role of the AD Six Areas
of Excellence What It Means to be a
Moc Achievements Value of Athletics Capital
Projects Budget oUTCome
Everywhere you trip, is where the treasure
lies. Norman Lear
11
A Championship Vision The University of Tennessee
at Chattanooga Department of Intercollegiate
Athletics

• LONG-TERM GOALS AND OBJECTIVES
• Three-Year Goals (Continued)
• Leadership
• Integrate the universitys overall strategic plan
  into the plans produced for the athletics
  department
• Increase and improve communications between top
  management and other staff within the athletics
  department so a clear sense of vision and mission
  exists subsequently, incorporate the common
  vision in all communications
• Add to the number of opportunities available for
  women and minorities
• Continue the commitment to be a valued member of
  the community
• Reward outstanding staff and coach performance by
  establishing salary levels fully competitive with
  other like institutions
• Provide technological needs to compete
  effectively and to maximize operational
  efficiency
• Build collaborative partnerships between the
  athletics departments functions and those on
  other parts of campus
• Become a leader in Sports Medicine
• Compliance/Conduct
• Establish a culture that reinforces our
  commitment to abide by institutional, conference,
  and NCAA rules
• Refrain from committing violations that result in
  NCAA probation
• Student-Athlete Welfare

Vision, Mission, Philosophy Values Operating
Principles The New Competitive
Environment Internal Challenges
Strengths Short-Term Goals Objectives Long-Ter
m Goals Objectives Role of the AD Six Areas
of Excellence What It Means to be a
Moc Achievements Value of Athletics Capital
Projects Budget oUTCome
Note The goals outlined above are for
conceptual purposes only and may not be
representative of the actual goals that are
adopted by the athletics department. These goals
should reflect a realistic, but ambitious,
improvement of the current accomplishments in
each area. After a fair assessment period,
long-term goals and strategies will be developed
and implemented allowing for staff input. Some
long-term goals (5 years) might include increase
the number of student-athletes competing for
conference and national academic awards, achieve
a position of national leadership by having at
least half of our sports compete in NCAA
post-season play, comply with Title IX in both
spirit and law, increase the departments annual
operating budget to meet departmental needs and
achieve revenue levels that allow the athletics
department to become less reliant upon the
institution to fund its operations.
People forget how fast you did a job but they
remember how well you did it. Howard W. Newton
12
A Championship Vision The University of Tennessee
at Chattanooga Department of Intercollegiate
Athletics

• THE ROLE OF THE ATHLETICS DIRECTOR
• No good deed shall go unpunished. Joe
  Castiglione
• The Director of Athletics must
• place the needs of the institution and department
  ahead of the needs of individuals
• anticipate challenges and opportunities and
  proactively address/pursue them
• cultivate relationships on and off campus
• provide stewardship
• position the department for success and move us
  (collectively) towards established goals
• have the freedom to act and react to changes in
  the marketplace (as well as crisis)
• facilitate
• Athletics Department Staff must share the values
  of the institution and the athletics department
  in order to be empowered, supported and trusted
  to perform the duties assigned to them.

Vision, Mission, Philosophy Values Operating
Principles The New Competitive
Environment Internal Challenges
Strengths Short-Term Goals Objectives Long-Ter
m Goals Objectives Role of the AD Six Areas
of Excellence What It Means to be a
Moc Achievements Value of Athletics Capital
Projects Budget oUTCome
A leader is, by definition, an innovator. He
does things other people havent done or dont
do. He does things in advance of other people.
He makes new things. He makes old things new.
Having learned from the past, he lives in the
present, with one eye on the future. And each
leader puts it all together in a different way.
To do that, leaders must be right-brain, as well
as left-brain, thinkers. They must be intuitive,
conceptual, synthesizing and artistic. Warren
Bennis
13
A Championship Vision The University of Tennessee
at Chattanooga Department of Intercollegiate
Athletics
SIX AREAS OF EXCELLENCE
Vision, Mission, Philosophy Values Operating
Principles The New Competitive
Environment Internal Challenges
Strengths Short-Term Goals Objectives Long-Ter
m Goals Objectives Role of the AD Six Areas
of Excellence What It Means to be a
Moc Achievements Value of Athletics Capital
Projects Budget oUTCome

• Compliance/Conduct
• Resources
• 1 Priority
• Education
• Culture
• Sportsmanship
• Internally
• Promotion
• Visitors
• Not Just Compliance Staffs Job!

• Student-Athlete Welfare
• Resources
• Safety
• Living quarters
• Trainers
• Practice/Competition conditions
• Nutrition
• Educational
• Eating disorders
• Sexual encounters
• Alcohol awareness
• Gambling
• Agents/NCAA
• Internet privacy issues
• Time Commitments
• Accessibility
• Environment
• Exit Interviews

• Academics/Life Skills
• Resources
• Human
• FT Staff
• Tudors
• Counselors
• Physical
• Learning Center
• Classrooms
• Advising
• APR
• Progress-Towards-Degree
• Initial Eligibility
• Class Attendance
• Special Admissions
• Recruiting Profile
• Academic Awards
• Teaching

The good you do today will be forgotten
tomorrow. Do good anyway. Unknown
14
A Championship Vision The University of Tennessee
at Chattanooga Department of Intercollegiate
Athletics
SIX AREAS OF EXCELLENCE
Vision, Mission, Philosophy Values Operating
Principles The New Competitive
Environment Internal Challenges
Strengths Short-Term Goals Objectives Long-Ter
m Goals Objectives Role of the AD Six Areas
of Excellence What It Means to be a
Moc Achievements Value of Athletics Capital
Projects Budget oUTCome

• Leadership
• Resources
• Vision/Mission/Values
• Strategic Plan
• Communications
• Staff
• Roles/Responsibilities
• Expectations
• Compensation
• Equity and Diversity
• L. Daniels
• Compliance
• Spirit
• Law
• Action Plan(s)
• Role in Community
• Conference/National Involvement
• Broad-based Program

• Athletics
• Resources
• Facilities
• Recruiting
• Image/Brand
• Support
• Internal
• External
• Exposure
• Conference
• Live programming
• Radio
• Media
• Appearances
• Internet
• Emerging Technologies
• Ticket Prices/Packages
• Scheduling

• Fiscal Integrity
• Resources
• Benchmarking
• Expectations
• Allocation
• Reports
• Process
• Accountability and Incentives
• Revenue Generation
• Ticket sales
• Development
• Annual
• Capital
• Endowment
• Planned/Other
• Sponsorships
• Multi-media
• Internet

Nothing is easier than saying words. Nothing is
harder than living them, day after day. Arthur
Gordon
15
A Championship Vision The University of Tennessee
at Chattanooga Department of Intercollegiate
Athletics
WHAT IT MEANS TO BE A MOC
Model Program Values (Integrity) Rules
Compliance Innovation and Service University
Image Commitment to Excellence Community
Involvement Contributor to Society National
Representation Gender Equity and Cultural
Diversity Sportsmanship
Vision, Mission, Philosophy Values Operating
Principles The New Competitive
Environment Internal Challenges
Strengths Short-Term Goals Objectives Long-Ter
m Goals Objectives Role of the AD Six Areas
of Excellence What It Means to be a
Moc Achievements Value of Athletics Capital
Projects Budget oUTCome
Opportunities Strategic Partnerships Anticipation
Proactive Approach Continuous
Improvement Technology Professional
Development Resource Development/Management
Championships State-of-the-Art Facilities Quality
Coaches and Support Staff Strength and
Conditioning Medical Training and Research Fan
Support Family Atmosphere Recognition of
Achievements Tradition
IN SHORT, MOCS ARE WINNERS!
Student-Athletes Total Student-Athlete
Development Recruiting Student Life Academic
Support Educational Programming Nutrition and
Health Scholarships (Access) Graduates (Success)
Although I cannot insure success, I will endeavor
to deserve it. Admiral John Paul Jones
16
A Championship Vision The University of Tennessee
at Chattanooga Department of Intercollegiate
Athletics

• ATHLETICS SUCCESS
• Nice guys may appear to finish last, but usually
  they are running in a different race.
  Blanchard and Peale
• Notable Accomplishments
• Football earned a victory over Georgia Southern
  for only the second time in school history
• Womens Soccer goalkeeper Stacey Matthiessen
  ranked third nationally in saves and eighth in
  saves per game
• Volleyball battled through injuries to finish the
  regular season ranked fifth in league play they
  defeated fourth-seeded Davidson in the first
  round of the SoCon tournament before bowing to
  eventual champ Charleston in the semi-finals
• Womens Cross Country captured the SoCon crown
  with top team and individual (Lanni Marchant)
  performances
• Indoor Track Field boasted a SoCon Champion
  (Lanni Marchant) and four all-conference honorees
  
• Womens Tennis player Anastasia Zhukova climbed
  to 23 in the country the highest ranking in
  the programs history
• Mens Golf followed a strong fall season with
  victories in their first two spring tournaments
  and broke into the national top 50 (currently
  ranked 45) the highest ranking in the history
  of the program
• Wrestling finished the regular season with a
  single loss, and road victories at Ohio State and
  Missouri, resulting in a 13 national ranking
  the highest ranking in the Division 1 Era of the
  program
• Mens Basketball won a SoCon tournament game for
  the tenth time in eleven years senior guard
  Keddric Mays finished the season second in the
  NCAA in 3-pointers made
• Womens Basketball advanced to postseason play
  for the eighth straight year (6 NCAA appearances
  and 2 WNIT berths) junior guard Brooke Hand set
  the SoCon career 3-point record
• Team and Individual Honors and Awards
• 2006 Womens Cross Country Team and Individual
  Championship
• 2006 Womens Outdoor Track All-American

Vision, Mission, Philosophy Values Operating
Principles The New Competitive
Environment Internal Challenges
Strengths Short-Term Goals Objectives Long-Ter
m Goals Objectives Role of the AD Six Areas
of Excellence What It Means to be a
Moc Achievements Value of Athletics Capital
Projects Budget oUTCome
Things turn out best for the people who make the
best of the way things turn out. John Wooden
17
A Championship Vision The University of Tennessee
at Chattanooga Department of Intercollegiate
Athletics

• ACADEMIC SUCCESS
• We shall achieve! Chuck Cantrell
• Womens Tennis recorded the highest team GPA with
  a 3.4 average
• Mens Basketball had two graduates on its roster
• Five programs had team GPAs of 3.0 or higher
• The 2006 Dayle May Award (awarded to the male and
  female senior posting the highest cumulative GPA)
  went to Ricky Hood (Mens Basketball) and Maya
  Peel (Womens Soccer)
• 17 student-athletes were named to the Fall 2006
  TIAA-CREF All-Academic team
• 14 student-athletes earned perfect 4.0 GPAs this
  fall
• 79 student-athletes made the Deans List
• 107 student-athletes made the ADs honor roll
• Over 1/3 of the total student-athlete population
  posted a GPA of 3.0 or higher in the fall semester

Vision, Mission, Philosophy Values Operating
Principles The New Competitive
Environment Internal Challenges
Strengths Short-Term Goals Objectives Long-Ter
m Goals Objectives Role of the AD Six Areas
of Excellence What It Means to be a
Moc Achievements Value of Athletics Capital
Projects Budget oUTCome

• FIDUCIARY SUCCESS
• Earn all you can, save all you can, give all you
  can. John Wesley
• Athletics continues to be fiscally responsible as
  it relates to generating revenues and controlling
  the use of allocated funds
• This year, athletics is projected to balance the
  budget, repay last years deficit and
  significantly reduce the deficit carried over in
  wrestlings restricted account
• Current projections indicate revenues in excess
  of budgeted operating expenditures (not including
  salary and wages and GIA allocations offset by
  university funds and fees)

What lies behind us and what lies before us are
tiny matter compared to what lies within us.
Walt Emerson
18
A Championship Vision The University of Tennessee
at Chattanooga Department of Intercollegiate
Athletics

• VALUE OF ATHLETICS
• You have to pay the price. You will find that
  everything in life exacts a price, and you will
  have to decide whether the price is worth the
  prize. Sam Nunn
• There is a place in the university community for
  intercollegiate athletics programs conducted with
  honesty, integrity and appropriate priorities.
  We must reflect the institutional mission and
  values in our words and actions. Whether we like
  it or not, the media has made the department of
  athletics the universitys most visible
  ambassador. The athletics department is a window
  to the community and the region. Athletics
  departments must develop students and ensure that
  it enhances the college experience but does not
  engulf it. In support of the universitys
  mission to enrich the lives of those we serve,
  the athletics department is committed to
  preparing student-athletes for leadership in a
  dynamic and diverse society reinforcing the
  values of fairness and integrity in
  intercollegiate athletics increasing access to
  higher education enhancing the collegiate
  experiences of young men and women through sound
  fiscal management and highlighting the capacity
  of college sports to foster lifelong learning and
  health by collaborating with campus and community
  leaders.
• Athletics is a major link to alumni, friends of
  the university, and the community in general
• Athletics fosters a spirit of pride and
  fellowship and creates a sense of family between
  students, alumni, faculty and fans
• Athletics assists with providing a diverse campus
  environment
• Athletics provides access and opportunity to
  those who may otherwise be unable to experience
  college
• Athletics teaches life lessons and prepares
  students to become tomorrows leaders
• Athletics positively impacts the local and state
  economies
• Athletics promotes healthy lifestyles and
  actively engages the community
• Athletics coaches and staff are committed to
  impacting lives
• Athletics is a portal to building and fostering
  relationships which create fundraising
  opportunities for the institution
• Athletics builds bridges to integrate higher
  education with partners in the community
• Athletics generates revenues to support its
  mission of serving the needs of others
• Athletics brings prospective students to campus
• Athletics extends the visibility of the
  institution beyond city and state borders

Vision, Mission, Philosophy Values Operating
Principles The New Competitive
Environment Internal Challenges
Strengths Short-Term Goals Objectives Long-Ter
m Goals Objectives Role of the AD Six Areas
of Excellence What It Means to be a
Moc Achievements Value of Athletics Capital
Projects Budget oUTCome
Lifes most persistent and urgent question is,
What are we doing for others? Martin Luther
King, Jr.
19
A Championship Vision The University of Tennessee
at Chattanooga Department of Intercollegiate
Athletics

• CHAMPIONSHIPS IN CHATTANOOGA
• Leadership is getting someone to do what they
  dont want to do, to achieve what they want to
  achieve. Tom Landry
• 2006 SoCon Cross Country Championships
• 2006 NCAA Football Division 1 Championship Game
• 2007 Porkys Open Golf Fundraiser
• 2007 SoCon Volleyball Championships
• 2007 NCAA Football Division I Championship Game
• 2008 Mat Jam
• 2008 NCAA Mens Golf Regionals
• 2009 SoCon Softball Championships
• 2010 NCAA Mens Golf National Championships
• TBD SoCon Mens and Womens Basketball
  Championships

Vision, Mission, Philosophy Values Operating
Principles The New Competitive
Environment Internal Challenges
Strengths Short-Term Goals Objectives Long-Ter
m Goals Objectives Role of the AD Six Areas
of Excellence What It Means to be a
Moc Achievements Value of Athletics Capital
Projects Budget oUTCome
When opportunity comes, its too late to
prepare. John Wooden
20
A Championship Vision The University of Tennessee
at Chattanooga Department of Intercollegiate
Athletics

• CAPITAL PROJECTS (WISH LIST)
• If I had known I was going to live this long, I
  would have taken better care of myself. Mickey
  Mantle
• Development of a Master Facilities Plan
• Athletics Strength Conditioning/ Basketball
  Practice Facility
• Golf Practice Facility (potential community
  partnership)
• McKenzie Arena
• Video Boards and Digital Message Centers
• Graphics and Way-finding
• Playing Surface
• Lighting
• Finley Stadium-Davenport Field
• HOME OF THE MOCS Graphics
• Scoreboard and Sound System
• Engel Property Track and (Potentially) Soccer
  Complex
• Softball Locker Facilities
• Maclellan Gym
• Outdoor Tennis Courts and Racquet Club

Vision, Mission, Philosophy Values Operating
Principles The New Competitive
Environment Internal Challenges
Strengths Short-Term Goals Objectives Long-Ter
m Goals Objectives Role of the AD Six Areas
of Excellence What It Means to be a
Moc Achievements Value of Athletics Capital
Projects Budget oUTCome
Every time a person puts an idea across, he
finds ten people who thought about it before he
did but they only thought about it. Alfred
Montapert
21
A Championship Vision The University of Tennessee
at Chattanooga Department of Intercollegiate
Athletics

• UTC ATHLETICS A SOUND INVESTMENT
• In addition to the many valuable attributes that
  athletics brings to a campus environment, an
  investment in the athletics department is an
  investment in the university.
• Currently, the university provides the athletics
  department with 2,896,163 in general support and
  2,525,124 in fee allocations for a total of
  5,421,287. Of this total, 2,972,312 is paid
  back to the university in the form of
  grant-in-aids and an additional 2,559,720 is
  used to cover salary and wages for a total of
  5,532,032 (a difference of 110,745). All other
  operating expenses are covered using
  athletics-generated revenues. Additional dollars
  resulting from athletics flow back into the
  institution indirectly from activities such as
  summer camps, student recruitment, food services
  (team meals), concessions and parking revenues,
  housing, licensing and merchandising, enhanced
  visibility and marketing exposure, fundraising,
  community partnerships, and other ancillary
  activities.
• This year, there are 90 walk-on student-athletes
  attending the university 62 in-state and 28
  out-of-state students. As a group, they pay
  approximately 685,008 in tuition. Assuming that
  many of them choose to live on-campus, they also
  contribute the 525 minimum meal requirement
  estimated at 396,000 in additional revenues.
  This does not take into account any other
  revenues related to books or housing.
• Athletics is the universitys primary source of
  marketing and branding. UTC athletics teams and
  facilities are featured on radio and television
  networks across the globe. The official
  athletics site, GoMocs.com, continues to be a
  visible public relations tool receiving over
  15,000,000 hits, or an average of 50,500 hits per
  day. We enjoy marketing and sponsorship
  relationships with many local, regional and even
  national organizations. Many times, these
  partnerships offer benefits beyond just the
  revenues. For example, our relationship with
  Memorial Hospital provides funding, equipment,
  expertise and services which enhance our
  athletics training operations and benefit the
  students-athletes and our graduate athletics
  trainers.
• Our student-athletes, coaches and staff are
  involved in various community projects such as
  the Susan G Komen Race for the Cure, Blood
  Assurance blood drives, Mentors in Violence
  Prevention, the Community Kitchen, Habitat for
  Humanity, Special Olympics, and Reading Programs
  at area Elementary Schools. The Athletics
  Department donates hundreds of tickets to
  athletics events annually to assist non-profit
  organizations with fundraisers and community
  service programs.
• Internship opportunities continue to be offered
  to students from the Department of Health Human
  Performance providing valuable experience to
  students and needed event support to the
  athletics department.

Vision, Mission, Philosophy Values Operating
Principles The New Competitive
Environment Internal Challenges
Strengths Short-Term Goals Objectives Long-Ter
m Goals Objectives Role of the AD Six Areas
of Excellence What It Means to be a
Moc Achievements Value of Athletics Capital
Projects Budget oUTCome
Devoting a little of yourself to everything
means committing a great deal of yourself to
nothing. Michael LeBoef
22
A Championship Vision The University of Tennessee
at Chattanooga Department of Intercollegiate
Athletics
CURRENT AND 3-YEAR ATHLETICS BUDGET
PROJECTIONS Income FY2006-2007
FY2007-2008 FY2008-2009
FY2009-2010 University Support 2,896,149.00
3,093,623.00
3,303,170.00 3,520,243.00 Student
Activity Fees 648,124.00
648,124.00 648,124.00
648,124.00 Student Athletics
Fees 1,877,000.00 1,877,000.00
1,877,000.00
1,877,000.00 Athletics Generated Income
1,871,250.00 1,584,500.00
1,656,500.00 1, 656,500.00
Grand Total Income 7,292,523.00
7,203,247.00 7,484,794.00
7,701,867.00 Expenditures FY2006-2007
FY2007-2008 FY2008-2009
FY2009-2010 Salaries 2,559,720.20
2,637,980.20 2,723,587.20
2,811,763.20 Grants-in-Aid
2,972,312.00 3,091,512.00
3,215,452.00
3,344,349.00 Operations 1,363,362.80
1,778,835.95
1,974,540.79 2,174,730.40 Travel
283,897.00 602,490.00
623,000.00 654,000.00 Recruiting
113,231.00 170,665.00
192,000.00
210,000.00 Grand Total Expenditures 7,292,523.00
8,281,483.15
8,728,579.99 9,194,842.60 Grand Total
Surplus/Deficit 0.00
lt1,078,236.15gt lt1,243,785.99gt
lt1,492,975.60gt Combined ticket sales,
guarantees, NCAA Southern Conference
disbursements, marketing, licensing, and other
miscellaneous revenues Salaries assume a 3
annual increase salaries for contract labor
(i.e. tutors, officials, statisticians) are
included in total operations figures Grants-in-
aid assume a 4 annual increase Operations
includes 224,600 in annual debt service payments
for both Finley and Frost Stadiums as well as all
recruiting and team travel for some sports
programs Note NCAA, Southern Conference and
Governmental Agencies, as well as standards
prevalent throughout Division I Athletics,
dictate that we meet and maintain minimum
requirements related to student-athlete welfare,
gender equity and diversity, academic services,
safety and competition (scheduling, recruiting,
travel, facilities, etc.). These regulations,
coupled with our own desire and expectation to
achieve excellence on and off the playing
surfaces, have been considered in the budget
projections represented above.
Vision, Mission, Philosophy Values Operating
Principles The New Competitive
Environment Internal Challenges
Strengths Short-Term Goals Objectives Long-Ter
m Goals Objectives Role of the AD Six Areas
of Excellence What It Means to be a
Moc Achievements Value of Athletics Capital
Projects Budget oUTCome
Better an empty purse than an empty head.
German Proverb
23
A Championship Vision The University of Tennessee
at Chattanooga Department of Intercollegiate
Athletics

• CONTINUING CHALLENGES AND NEEDS
• The day soldiers stop bringing you their
  problems is the day you have stopped leading
  them. They have either lost confidence that you
  can help them or concluded that you do not care.
  Either case is a failure of leadership. Colin
  Powell
• Commitment to comply with Title IX in both spirit
  and law
• Chronic deficits and/or lack of resources in
  mens sport programs and in administrative areas
• Escalating operating costs (travel, medical and
  insurance, technology, security, scholarships,
  etc.)
• Existing debt service (225,000/year) for both
  Finley and Frost Stadiums
• Insufficient number of administrative personnel
  and an absence of training for existing staff
  members
• Aging facilities and outdated technology and
  storage capacities
• Shortages with annual increases related to meals,
  housing and books
• Stagnant revenues related to ticket sales,
  sponsorships and other traditional sources
• Lack of adequate academic support services and
  summer school funding as a result of recent
  academic reform measures
• Insufficient funding for post-eligibility
  scholarships for students exhausting their
  eligibility
• PROPOSED SOLUTIONS
• Whats important is ideas. If you have ideas,
  you have the main asset you need theres no
  limit on what you can do. Harvey Firestone

Vision, Mission, Philosophy Values Operating
Principles The New Competitive
Environment Internal Challenges
Strengths Short-Term Goals Objectives Long-Ter
m Goals Objectives Role of the AD Six Areas
of Excellence What It Means to be a
Moc Achievements Value of Athletics Capital
Projects Budget oUTCome
24
A Championship Vision The University of Tennessee
at Chattanooga Department of Intercollegiate
Athletics
3-YEAR FUNDING REQUEST Bad news isnt wine.
It doesnt improve with age. Colin
Powell Program Needs FY2007-2008 FY2008-09
FY2009-10 Mens Travel 185,113.00 10,974.00
16,000.00 Womens Travel 133,480.00 9,536.00 15,
000.00 Mens Recruiting 49,185.00 9,000.00 14,0
00.00 Womens Recruiting 8,249.00 12,335.00
4,000.00 Mens Operations 160,192.75 69,955.48
68,083.45 Womens Operations 45,122.94 40,514.29
55,957.34 Admin. Operations 138,444.98 114,842.6
9 106,084.88 GIA Assistance 150,000.00 50,00
0.00 50,000.00 Annual Grand Total 869,978.67
317,157.46 329,125.67 3-Year Funding
request does not include either the 4 annual
increase in GIA (and assumes zero enrollment
growth) or the 3 annual salary increase for
previously established positions GIA assistance
request includes additions to Summer School and
Post-eligibility funds (above the 4 increase)
this funding is needed to comply with academic
reform measures and in support of our commitment
to graduate student-athletes who exhaust their
eligibility and are within 20 hours of earning a
degree The Annual Totals are projected on an
annual basis and spread across three years the
three-year cumulative total is approximately 1.5
million and effectively meets our departments
most immediate needs based upon benchmarks
established at other comparable institutions
Vision, Mission, Philosophy Values Operating
Principles The New Competitive
Environment Internal Challenges
Strengths Short-Term Goals Objectives Long-Ter
m Goals Objectives Role of the AD Six Areas
of Excellence What It Means to be a
Moc Achievements Value of Athletics Capital
Projects Budget oUTCome
No man becomes rich unless he enriches others.
Andrew Carnegie
25
A Championship Vision The University of Tennessee
at Chattanooga Department of Intercollegiate
Athletics
Vision, Mission, Philosophy Values Operating
Principles The New Competitive
Environment Internal Challenges
Strengths Short-Term Goals Objectives Long-Ter
m Goals Objectives Role of the AD Six Areas
of Excellence What It Means to be a
Moc Achievements Value of Athletics Capital
Projects Budget oUTCome

• Success is peace of mind, which is a direct
  result of self-satisfaction in knowing you did
  your best to become the best that you are capable
  of becoming. John Wooden
• UTC is committed to competing in Division I
  Athletics. An investment in athletics is an
  investment in the university, its students, and
  the City of Chattanooga. The athletics
  department contributes to the universitys
  mission and provides students with the experience
  for a lifetime we teach young men and women
  lessons that prepare them to be tomorrows
  leaders.
• Through participation in sports, our students
  build character and adhere to values which help
  them to become valued members of society and
  contributors to the community upon leaving our
  university. Some examples of these lessons and
  benefits include
• Perseverance
• Time Management
• Teamwork
• Responsibility/Accountability
• Goal-Setting
• Dealing with Adversity
• Hard Work
• Self-Confidence
• The financial support provided by the university
  makes it possible for our student-athletes to
  reach their full potential academically,
  athletically and personally.

• Communication/Public Speaking
• Meeting (and Exceeding) Expectations
• Interacting with Others
• Commitment
• Respect
• Conduct
• Pride in Accomplishment
• Formal Education

Be the change you want you see in the world.
Mahatma Gandhi
26
A Championship Vision The University of Tennessee
at Chattanooga Department of Intercollegiate
Athletics
If you think you are beaten, you are, If you
think you dare not, you dont, If you like to
win, but you think you cant, It is almost
certain you wont. If you think youll lose,
youre lost, For out in the world we find,
Success begins with a fellows will Its all
in the state of mind. If you think you are
outclassed, you are, Youve got to think high to
rise, Youve got to be sure of yourself
before You can ever win a prize. Lifes battles
dont always go To the stronger or faster man,
But soon or late the man who wins Is the man WHO
THINKS HE CAN! -Excerpt from Think and Grow
Rich by Napoleon Hill
Vision, Mission, Philosophy Values Operating
Principles The New Competitive
Environment Internal Challenges
Strengths Short-Term Goals Objectives Long-Ter
m Goals Objectives Role of the AD Six Areas
of Excellence What It Means to be a
Moc Achievements Value of Athletics Capital
Projects Budget oUTCome