bm0621 ICA 1

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bm0621 ICA 1
Proposal A
Proposal C
Proposal B
Punters Column in newspapers
Interactive TV Drama
The Arts Times

• like The Computer Times
• Weekly release

• Stocks
• Investments
• Gambling
• -Racing
• -Betting

• Weekly or fortnightly
• Online voting
• -lead characters decisions/actions

• Market size too small
• -Failure of free magazine Lien
• -Closing of The Arts Magazine

• Content already available
• Gambling raises ethical issues

• High capital involved
• Nonvolatile to changes, eg. Sick actor

2
E-Dine

• Wine and dine information
• Print
• -brochure which is distributed daily with
  newspapers
• -advertisements in magazines
• Internet
• -website

Final Proposal

• Targets working class
• 3-5 recommendations daily
• Discounts, free gifts
• E-dine dollar by password
• -similar to Red Rewards
• -2 types of virtual currency

• Red dollar
• -higher value
• -short promotion span
• Green dollar
• -lower value
• -can accumulate for long

Motive To boost sales of new/existing food
outlets and improve their exposure to public
3
E-Dine
The Irish are famous for their love of a good
party, and at Father Flanagans they are no
exception. Located in Chijmes, a heritage
landmark in Singapore, Father Flanagans offers a
fun, authentic experience that captures the
spirit of Ireland. Expect the finest Irish beers
and smoothest whiskies served alongside a variety
of quality Irish dishes. CHIJMES, B1-06, 30
Victoria Street S187996 Tel [phone] Fax 6333
1419
www.e-dine.com
ED Pick of the Day
A refreshing entrée to the bustling scene at Boat
Quay, BQ Bar sets itself as a vibrant meeting
place for guests to catch up over quality
cocktails, food and music in an open and relaxed
environment setting. 39 Boat Quay Singapore
049828Tel [phone] Fax [phone]
Sitting majestically on hilltop amidst a 47-acre
park, Alkaff Mansion is a prestigious
conservation property with rich historical
legacy. Once the weekend retreat of the wealthy
Alkaff family in 1920s, the Mansion has been
faithfully restored to its original breathtaking
splendour, and is now a unique dining venue
offering various exquisite cuisines. 10 Telok
Blangah GreenSingapore 109178Tel [phone]
For a taste of Ireland, relish wholesome Irish
specialties such as the Beef and Guinness Pie,
Irish Stew and old-time favorite Fish 'n' Chips.
Traditional pub fare includes Steak and Kidney
Pie, Ploughman's Lunch and a selection of
sandwiches and pies, which is hearty comfort food
at its best. Bar snacks are served all day in the
bar with lunch and dinner being served upstairs
in Mollys Chipper. For a perfect hangover cure,
Mollys Chipper is a godsend for those craving
that familiar heart-warming and tummy-filling
dose of sausages, beans, eggs and chips!
Offer10 Discount Off food bill
Ed-word molleymalones
Address42 Circular Road, Singapore 049398 Tel
6536 2029 Fax [phone]Opening hours
1100am to 1200am - Sunday Monday1100am to
100am - Tuesday, Wednesday Thursday1100am to
200am - Friday Saturday
Alkaff Mansion is offering a 10 discount off
total FB bill for all E-Dine members.
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E-Dine
Mon
Tue
Wed
Thur
Fri
Sat
Sun
SS

• ABC Market There's this stall at ABC market at
  Jln Bt Merah stall named Cantonese Curry Rice
  (beside Claypot stall). They served delicious
  cooked food and their special make curry sauce.
  Change of dishes everyday their speciality Pork
  Chop and many more. It's food for value (compared
  to others). Operating hours 5.00 pm to 3.30 am
  and closed on Friday. Good for those who are in
  the night shift or partying.

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Fortune Centre Next to Guan Yin Temple. Lots of
Vegetarian stalls in there, good place to venture
about. Not pricey at all. Even sells vegetarian
ingredients if you want to cook. - Tracy Jalan
Besar Vegetarian Stalls Near Kitchener St, sells
Yong Tau Foo, Laksa, Noodles, Mee Siam, Mee
Rebus, Zhi Cha, etc. In the evening, Teochew
Porridge, zhi cha and lots of restaurant like
foods. Used to have a prata stall, think it's
closed now. Price is reasonable like any other
hawker prices. - Tracy Joo Chiat Rd and
Chinatown Lu Qing Qing vegetarian restaurant.
Serves good porridge and home-made noodles.
Chinatown branch is slighty pricier than Joo
Chiat as it has better ambient and very well
decorated, it also serves dim sum. Nice and
unique food. Their chicken rice is suberb! Price
is about 5/6 onwards. Very well-recommended. -
Tracy
Logged in as miaomiao
Red Dollar
26
Green Dollar
11
2 August 2004
930 AM
5
Sources

• http//www.makantime.com/
• http//www.ida.gov.sg/idaweb/media/PressRelease_Le
  adStory_Main.jsp?leadStoryIdL116versionId4
• http//www.singstat.gov.sg/papers/snippets/transpo
  rt.html
• http//www.centralsingapore.org.sg/site/home/index
  .html
• http//www.friendsofchangi.com/partners/alkaff.htm
  
• http//www.tbs.co.jp/b-life/
• http//vnboards.ign.com/

043719X Fu Kaidi