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ASPs and CSPs

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web hosting and ecommerce applications. ASP. Comes in three distinct flavors: ... Web based commerce. web browser configurable packages: set up account over the Web ... – PowerPoint PPT presentation

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Title: ASPs and CSPs


1
ASPs and CSPs
  • Robert D. Cormia
  • Electronic Commerce

2
ASPs and CSPs and ISPs
  • ASP - Application Service Provider
  • transaction, application, and process management
  • CSP - Commerce Service Provider
  • an ISP with a packaged ecommerce offering
  • ISP - Internet Service Provider
  • where you get your Internet access
  • now providing value added services
  • web hosting and ecommerce applications

3
ASP
  • Comes in three distinct flavors
  • managed applications
  • service bureau
  • complete outsourced transaction services
  • Serve physical and web based business
  • ERP, payroll, accounting, data mining
  • ebusiness transactions, advertising, CRM
  • Process, application, and infrastructure

4
CSP
  • an ISP with an ecommerce offering
  • packaged and managed applications
  • defined services for an ISP user base
  • turnkey setup and functional operation
  • often server licensed shrink wrap solution
  • Open Market, InterShop, Miva Merchant
  • payment processing usually is additional

5
ASP vs. CSP
  • ASPs are larger organizations
  • focus on different market space
  • can provide custom service offerings
  • CSPs are ISPs with ecommerce
  • typically will offer one or two packages
  • have a defined package of services
  • Web based offerings are a new model
  • browser based, ASP hosted, fixed services

6
Features and benefits
  • reliable operation 24 x 7
  • real time payment authorization
  • log all transactions to a central server
  • built in account or membership programs
  • end-to-end security with SSL and certificates
  • an ASP solution is usually a custom application
  • a CSP solution is usually a packaged application

7
Features and benefits
  • a CSP owns solution and infrastructure
  • set up is usually fast and straight forward
  • your ISP has experience with application
  • payments are usually an API or integrated
  • ecommerce functionality is fairly complete
  • need accounting / fulfillment / logistics modules
  • advertising / customer relationship management

8
Web based commerce
  • web browser configurable packages
  • set up account over the Web
  • upload catalog or type in entries
  • payment engine is usually built in
  • administrative screens are included
  • can be an ASP or CSP solution (or both)
  • can be in a mall or portal based community

9
Costs to operate
  • typically 50 to 100 per month
  • initial set-up fees and or licensing
  • scalable based on size and features
  • payments run roughly 50 per month
  • SSL certificate and page 25 per month

10
Typical providers
  • ASPs
  • Corio, US Internetworking, eCongo.com
  • CSPs
  • Open Market and InterShop
  • Yahoo stores
  • ViaWeb acquisition
  • Web portals with shopping
  • GeoCities, Lycos, InfoSeek, Yahoo Stores

11
Shopping and selection
  • features and benefits
  • name brand reputation
  • number of installed users
  • customer support services
  • integrated payments engine
  • tiered and scalable offerings
  • shopping experience and ease of set up

12
Summary
  • ASPs and CSPs are the new model
  • outsourced application and process
  • ASPs are more custom and high end
  • ERP applications and service bureau
  • CSPs offer server based applications
  • usually shrink wrap / licensed applications
  • Web browser / configurable systems
  • Yahoo stores, and portal community sites
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