Find Your Information Mobile Search - PowerPoint PPT Presentation

Loading...

PPT – Find Your Information Mobile Search PowerPoint presentation | free to download - id: 1b271-MWI1Y



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

Find Your Information Mobile Search

Description:

Integration with LBS information for best user experience ... Zillow. Realestateinfo VirtualEarth. National Technology & Business Conference. 29 November 2006 ... – PowerPoint PPT presentation

Number of Views:131
Avg rating:3.0/5.0
Slides: 15
Provided by: mattcha
Learn more at: http://www.itcork.ie
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Find Your Information Mobile Search


1
Find Your InformationMobile Search
LOCAL SEARCH
WEB SEARCH
MY STUFF
  • Operator Search
  • Search operator WAP deck and premium content
    (e.g., ringtones)
  • Local Search
  • Integration with LBS information for best user
    experience
  • Virtual Earth provides rich local search with
    maps, directions and imagery
  • Web Search
  • Mobile web sites, instant answers
  • My Stuff Search
  • Search and access information across PC, web, and
    phone

Provide best local search service w/ data,
imagery, actions
Provide best search results from mobile and web
index
Search all my content my PC, mobile and services
on the web
2
Mobile Local Search VirtualEarth Mobile
Maps and directions
Cick2Call
Remembers past search entries
  • Local Search primary user scenario for mobile
    users
  • Search for people, places, businesses
  • YP, WP, reverse phone , category
  • Best User experience drives user action
  • Integration with LBS information for best user
    experience
  • Maps and Directions
  • Virtual Earth provides rich imagery with
    rendered satellite, birds eye, and street level
  • User take direct action reserve/buy
  • Promotion opportunities include pay-per-call,
    pay-per-click, and couponing
  • Relevant local ads

to satellite imagery
to detailed 3D views eagle eye.
3
SaaS? SoftwareServices?
  • "The difference between software plus a service
    and software as a service is whether people will
    want to use the local intelligence in their
    phones, PCs, etc
  • "Even if you look at some Internet services
    today, they all use power from the client AJAX
    uses the power of the client and the Instant
    Messenger clients from us and Yahoo and Google
    use the client."

Steve Ballmer C.NET News.com Oct 11, 2006
4
Integrated Services Momentum
  • 2.5B worldwide queries each month
  • 260M users
  • 70M Spaces, 120M monthly visitors
  • 2 market share position for security suites sold
    at retail
  • More than 85 mobile carriers in 32 markets
  • Multi-channel, device independent
  • Launch of AdCenter in U.S., FR, UK, SG.
  • 240M users
  • 465M unique visitors 42 markets and 21 languages

5
WebServices -- Web2.0 API Cloud
PayPal
Skype
PayPal
Pixagogo
Prodigem
PubSub
RapLeaf
RawSugar
Rhapsody
Riya
Shopping.com
Salesforce
Skype
SecondLife
Shadows
Simpy
Smugmug
http//www.mashupfeed.com/
http//www.programmableweb.com/
6
Future? Mashups
  • It is all about mashups (combining web-based
    APIs to create new composite services)

We know we don't have a corner on creativity.
There are creative people all around the world,
hundreds of millions of them, and they are going
to think of things to do with our basic platform
that we didn't think of. So the mashup stuff is a
wonderful way of allowing people to find new ways
of applying the basic infrastructures we're
propagating. Vint Cerf
7
Are Desktop Applications the way of the
past?Microsofts vision for Software AND
Services
Jacques-Etienne GrandjeanSenior Director, Comm
Sector Western EuropeMicrosoft EMEA

National Technology Business Conference
29 November 2006
8
APPENDIXES
  • Jacques-Etienne GrandjeanSen. Dir., Comm Sector
    Western EuropeMicrosoft EMEA

9
(No Transcript)
10
Competition
  • "People point to Google because Google is the
    emblem for somebody who has embraced a different
    business model than we have
  • "The next frontier for us is to embrace a new
    business model. And if we embrace it well, and
    that business model is subscription and
    advertising, we will be a market leader. If we do
    not embrace it well, there will be issues."

Steve Ballmer C.NET News - November 9, 2006,
11
No search engine owns its searchers!With no
barrier to switching, all search engines are
vulnerable to the latest competitive offering or
a more convenient solution
Source comScore qSearch Data, July 2004
12
Ad Center
  • adCenter, One stop-shop for advertisers
  • adCenter delivering access access to new
    audiences and advertising opportunities in
    properties such as Microsoft.com, Office Live,
    Xbox Live and Media Center

MSN France Singapore Pilot adCenter countries
FR launch Sept 28, 2005
13
Windows Live And MSN
is set of software services, tools, and user
chosen content
is a content destination featuring programmed
assets
MSN.com MSN Content Channels MSN Internet
Access MSN TV Programmed experiences (Money,
MSNBC, Autos, Ent) Editorial Voice/Tone
Live.com Spaces Gadgets Community QA Live
Local User Selected Content
Shared Services Live Mail Live Search Live
Messenger Live OneCare Live Contacts Mobile
I do it Myself
Show me how to do it
Do it for me
14
(No Transcript)
About PowerShow.com