Gen Y: A new breed of student - PowerPoint PPT Presentation

Loading...

PPT – Gen Y: A new breed of student PowerPoint presentation | free to download - id: 1ad907-MDJmN



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

Gen Y: A new breed of student

Description:

Veterans/Builders, 20/30/40's (going/gone) - Baby Boomers, 40/50/60's (managers) ... Choices (cursory, image driven, too many, without consequence) Style (how, what) ... – PowerPoint PPT presentation

Number of Views:35
Avg rating:3.0/5.0
Slides: 23
Provided by: mcco65
Learn more at: http://www.fyhe.com.au
Category:
Tags: breed | cursory | gen | new | student

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Gen Y: A new breed of student


1
Gen Y A new breed of student
  • Col McCowan
  • Head, Careers Employment
  • Queensland University of Technology
  • c.mccowan_at_qut.com
  • www.qut.com/careers

2
Givens with young people
  • Identity development
  • Social-emotional development
  • Adolescent / parent relationship
  • Peer group relationships
  • But is there another layer??

3
Generations
  • Every 18/19 years
  • Common denominators
  • Physical
  • Psychological
  • Social
  • Economic
  • Experiences in formative years (eg Bhutan /
    war..)
  • Similarities but diverse
  • Reputations (eg Hippies in the 60s)
  • Themes for market research

4
Five Groupings
  • - Veterans/Builders, 20/30/40s (going/gone)
  • - Baby Boomers, 40/50/60s (managers)
  • - Generation X, 60/70/80s (staff some
    students)
  • - Generation Y, 82/00s
    (students)
  • - Generation Z, 01/19

5
Gen Y - Background
  • Witness economic growth, no bad consequences
  • Central to family, treated as adults, value
    parents
  • Bred for success, need chance to achieve and
    shine
  • Parents want quality life for themselves as well
    as kids
  • Protect from consequences
  • Unchurched
  • Material things equal success
  • Without boundaries
  • Nothing to break away from
  • Not so much theory need relevance

6
Characteristics
  • Self confident, optimistic
  • can seem arrogant or disrespectful
  • Quick decision makers
  • strawberry chocolate
  • Interested in politics, but not to vote
  • Comfortable with both technology and tradition
  • Involve parents/grandparents
  • money trees!
  • High tech - High touch

7
Characteristics (cont.)
  • Know they are customers and we need them
  • Like to be entertained
  • Multiple inputs
  • Short attention span
  • Concerned with self image
  • In line with fads
  • Entrepreneurial
  • Confirm chosen option

8
Peter Sheahan
  • High acceptance of change/choices
  • Anything is possible
  • Flexibility
  • Respect honesty / integrity (consumers??)

9
Hugh Mackay
  • Change is the only world they know
  • What else is there? Leave to last minute.
    Anything better?
  • Not necessarily disloyal
  • Mobile phone behaviour
  • Focus on lifestyle
  • Play precurser to socialisation / action
  • TV precurser to role models / entertainment
  • Get tribal identity from others, as extended
    family
  • Values vacuum - you work it out
  • MWTKs - fringe dwellers

10
Student (29 yrs) on Gen Y
  • Lack of awareness of respect for needs of
    others
  • Unreasonable demands and expectations
  • Dont take personal responsibility blame
    others..
  • Cant wait for a lecturer to slip up
  • Derogatory comments based on superficial features
  • Arrogant, inflated egos, posturing, not genuine
  • Image obsession either in or out
  • Limited attention span, lack of focus
  • Poor organisational ability

11
My summary
  • Egocentric
  • High demand
  • Instant
  • Bomb
  • Life style
  • Image - cool
  • Consumer
  • Negotiation
  • Little consequence
  • Overload

12
Learning/Working Styles
  • Jigsaw - fit enough pieces together to get the
    pattern
  • Mosiac - put bits and pieces together to create
    own picture
  • Scaffolding make the steps clear, discrete
    achievable
  • (sort of contradictory)

13
Kolb Learning Styles
  • Kolb - four styles
  • inside the square,
  • outside the square,
  • by doing,
  • by thinking.
  • Enthusiastic - get totally involved quickly and
    take risks
  • Imaginative - think before doing and have
    creative solutions
  • Logical - understand and plan before doing
  • Structured - get on and get done without
    distraction

14
Choice as Dynamic
  • Choice is not an instantaneous or even
    short-term period of decision. It is a momentary
    external expression of the balance between a
    wide range of social, cultural and economic
    perceptions.
  • Its expression is unlikely to be identical to its
    expression as a choice tomorrow
  • Hemsley-Brown and Foskett,

15
Image and Expectation
  • Contracted images from own expectations
  • Delegated images come from others perceptions
  • Derived images from media
  • All 3 important in shaping perceptual constructs
  • Reinforcement, protecting expressing of self
    image
  • High expectations (over optimism)
  • Over-estimation of chance/success
  • Default to a much less ambitious choice

16
Choice Strategy
  • Not the culmination of a rational, reasoned
    process and once made will be revisited
  • Not necessarily a non-rational process but a
    choice of justification strategies
  • Rational within the confines of limited
    information, minimised effort and pressure to
    preserve self-image
  • Unstable, subject to change, modification and
    reversal over short or long periods
  • We must view this instability not as a sign of
    failure but as integral to their choice making

17
Multiple Changers
  • UK Report Kidd Wardman
  • research found that multiple changers
  • Only ever considered one option, or
  • Premature closure on decision due to
  • Poor research
  • Many unresearched options
  • Poor time management /close to deadline

18
Eg. Choice of Uni (DEST, 2000)
  • Major factors in decision/choice making
  • Use only but any two of
  • Reputation
  • Convenience
  • Successful outcome
  • Entry Score (measure of quality)
  • but low knowledge of specific characteristics
  • How to cope with 600 courses

19
Mismatched Expectations(DEST 2000)
  • Consumer orientation
  • Oversell affects expectations beliefs before
  • Competition removes obligation to be well
    informed
  • Few concrete expectations before arrive
  • First weeks crystallise - testing/shaping
  • Finding a place in a new peer group
  • Expectations not met

20
Approach
  • Study UCSD Career Service
  • very important to deliver using latest
    technology
  • informative, organised, current, effective,
    competent
  • but most important to deliver
  • a friendly service

21
Implications
  • Not homogeneous as a group
  • High tech (latest, competent)
  • High touch (friendly, personalised)
  • Choices (cursory, image driven, too many,

  • without consequence)
  • Style (how, what)
  • Normalise (work with)
  • Negotiation (skilled)
  • Image (protecting)
  • Involve parents/grandparents

22
Issues
  • Consequences
  • Last minute
  • Negotiation
  • TV role models - active play
  • Teach decision making
  • Multi-modal approach
  • Present in bite-size chunks
  • Distract often
About PowerShow.com