6'3 job seekers for each job

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Times Have Changed

• 6.3 job seekers for each job
• Bureau of Labor Statistics
• Hiring is down 7 for the 2010 graduating class
• NACE
• 80 of people arent passionate about their jobs
• Harris Interactive
• Social networks for background checks
• 45 of hiring managers CareerBuilder
• 10 of admissions officers Kaplan

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Why Branding Matters Now
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My Journey
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4-Step Personal Branding Process DCCM
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Personal Branding Success Triangle
Transparency
Authenticity
Value
Visibility
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What is Your Brand?

• Self-Impression Perception

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Take a Niche
Real Estate
Apartments
Apartments in Charlotte
Apartments in Charlotte for College students
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Take a Niche and Win!
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4-Step Personal Branding Process DCCM
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Personal Branding Toolkit
CD Portfolio
Resume
References Document
Cover Letter
Website / Blog
Business Card
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Blogging 101

• Know your brand
• Take a niche
• Register for
• Domain name
• Google Feedreader
• Wordpress.com/.org
• Design
• Blog marketing
• Comment on other blogs
• Link to other blogs
• Email experts
• Guest post

If a 7-year-old can do it YOU CAN
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The Big 3
260 Million Users
45 Million Members
22 Million Members
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4-Step Personal Branding Process DCCM
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Promotional Tips

• Attend networking events
• Connect with the media
• Use your email signature
• Write articles
• Comment on blogs
• Speak publicly
• Get endorsements
• Join (social) groups

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4-Step Personal Branding Process DCCM
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What Does Google Say About You?
53of people google others
47of people self-google
Pew Internet Study, Dec 07
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Your Brand is Searchable
My Blog
Twitter
LinkedIn
Me 2.0
Mashable
Magazine
Press
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Reputation Management
Your Brand Cant Hide From Google
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Brands Can Shatter in an Instant
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And.Cost You

• Sued for 50,000 for 1 Tweet!

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And.Get You Fired
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Common Sense is Encouraged

• 8 of companies have fired employees because of
  Facebook

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Protect Your Online Reputation

• YourName.com
• Facebook.com/YourName
• LinkedIn.com/in/YourName
• Twitter.com/YourName
• YourName.Wordpress.com
• Google.com/profiles/YourName
• Brazencareerist.com/profile/your-name

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Listen and Monitor 6 Tools
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How Job Seekers Find Jobs
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How Do Recruiters Find Job Seekers
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The Real Way To Get A Job
Through machines Through people
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Get a job on Twitter
www.twitterjobsearch.com
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How Far Will You Go to Stand Out
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Advertise Your Brand
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Branding By Association Company
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Branding By Association Person
John Smith is the most intelligent man Ive ever
known. You should hire him for your company.
- Barack Obama
Jessica Smith is the sexiest woman Ive ever
known. You should hire her for your modeling
agency. Brad Pitt
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Your Online Network Is Worth
of followers
of friends
of subscribers
of contacts
Each email contact is worth 948 (IBM
research) To work at Best Buy you need 250
Twitter followers
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Command Your Future

• Be careful
• Work hard
• Build relationships
• Have fun!

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Its a
Brand YOU
World
Join the revolution!
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Continue Your Journey
In stores nationally PersonalBrandingBook.com
Get your free sample today! PersonalBrandingSampl
e.com
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Connect With Me