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Title:

Proposal for Sponsorship

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The race starts outside Wellington, overnights in Zonquasdrift ... to the national paddling body, will publicise the event prior to the race and after the race. ... – PowerPoint PPT presentation

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Title: Proposal for Sponsorship


1
Proposal for Sponsorship
  • The Swartland Canoe Marathon is an established
    event on the South African canoeing calendar.
  • The organizers, Peninsular Canoe Club (PCC), are
    looking for a suitable sponsorship for the event.

2
Proposal for Sponsorship
When and Where
  • The 2009 Swartland Canoe Marathon is scheduled to
    take place on Saturday 13 Sunday 14 June 2009.
  • The race starts outside Wellington, overnights in
    Zonquasdrift outside Riebeeck Kasteel and ends
    near Bridgetown. It covers about 80kms over the
    two days and takes in the best of the Berg
    River..
  • .

3
Proposal for Sponsorship
What do you get for your money?
  • Naming right of the event
  • The event will be called the 2008 xxxx SWARTLAND
    CANOE MARATHON. (Dave McCloud) Marketing have
    been appointed by the organisers as the sponsor
    liaison and their job will be to ensure that the
    agreed media coverage and brand exposure outlined
    in this document takes place.

4
Proposal for Sponsorship
What do you get for your money?
  • TV Coverage
  • A stand alone 26 minute show on SuperSport that
    will be aired four to six times.
  •  
  • For the show, the title sponsor gets a 15 second
    billboard before and after the show, with logo
    and pay off line. Fifty percent of the show
    (i.e. thirteen minutes) for a corner screen logo.
     Incidental race branding included in the footage
    from the event and incidental mentioning of the
    title sponsor during the voice

5
Proposal for Sponsorship
What do you get for your money?
  • Print Media
  • The SA Paddler magazine, which goes to to all
    5000 registered canoeists and surf skiers
    affiliated to the national paddling body, will
    publicise the event prior to the race and after
    the race.
  •  
  • The appointed public relations company, (Dave
    McCloud) PR Marketing, will endeavour to gain
    publicity for the event in various consumer
    magazines, local daily and community newspapers
    as well as local radio stations.

6
Proposal for Sponsorship
What do you get for your money?
  • Website Exposure
  • The event has its own website, www.swartlandcanoe.
    org.za , and all entries must be done on line.
    The website is linked to all the various national
    canoe bodies. News releases are mailed at
    regular intervals to the race database. These
    news releases are posted to the race website and
    are also incorporated into the Canoeing SA
    newsletter that is emailed weekly to all South
    African canoeists and surf skiers. The Canoeing
    SA newsletter incorporates a dedicated update on
    the event and a link to the event website. The
    title sponsors logo will be prominently displayed
    on the event website, on the news releases and on
    the Canoeing SA national newsletter.

7
Proposal for Sponsorship
What do you get for your money?
  • Brand Exposure
  • The title sponsor may work with the organisers to
    brand and distribute product where they will get
    the most exposure.
  •  
  • Stickers with the title sponsors logo will be
    put on the paddles and boats of all the
    competitors. Bibs will be printed for all the
    competitors bearing the title sponsors logo.
    These are to be worn over the canoeists life
    jackets.
  • All the participants will receive a goodie bag
    containing a race top and cap, all of which will
    be branded with the title sponsors logo.

8
Proposal for Sponsorship
Proceeds from the Event
  • Proceeds from the race entries are being used to
    fund the upgrading of club facilities and the
    running of a development programme that focuses
    on introducing new paddlers from underprivileged
    backgrounds to the sport. The acquisition of
    boats and equipment is currently underway. The
    club has also embarked on a focused recruitment
    campaign at schools in the Cape Peninsula, which
    include Muizenburg Junior and Muizenburg High,
    and at the False Bay Surf Life Saving. In
    addition the Peninsula Canoe Club runs three
    squad training sessions per week for these
    juniors at no cost to them.

9
Proposal for Sponsorship
Sponsorship Amounts
  • Title Sponsorship R 80 000.00
  • Full sponsorship benefits as described earlier

10
Proposal for Sponsorship
Sponsorship Amounts
  • Sub Sponsor R 40 000.00
  • Brand Exposure
  • Distribution of product or information at the
    event in the participants goodie bag that is
    handed out at registration.
  • Banners may be placed at Day 1 2 start boat
    check points, the banner avenue to the finish
    point and at the boat pound as well as agreed
    locations on the race route.
  • Website
  • Sub-sponsors will also receive coverage on the
    official race website as well as a side column
    logo on the regular race newsflashes.

11
Proposal for Sponsorship
Sponsorship Amounts
  • Product Sponsor R 10 000.00
  • Product sponsorship must be related to the event
    and to a value of R10 000-00. Product sponsors
    will receive the following exposure
  • Brand Exposure
  • Distribution of product or information at the
    event in the participants goodie bag that is
    handed out at registration.
  • Banners may be put up at agreed distribution
    points on Day 1 Day 2 of the race.
  • Website
  • Product sponsors will also receive coverage on
    the official race website.
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