Guerilla Marketing From Special Events to Major Gifts - PowerPoint PPT Presentation

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Guerilla Marketing From Special Events to Major Gifts

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Guerilla Marketing From Special Events to Major Gifts – PowerPoint PPT presentation

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Title: Guerilla Marketing From Special Events to Major Gifts


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Guerilla MarketingFrom Special Events toMajor
Gifts
  • Chantel Dunham
  • Director of Development
  • University of Georgia Libraries
  • cdunham_at_uga.edu
  • 706-542-0628

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Tropic Temptations
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What I Learned
  • Very rich, important, and famous people just want
    to have fun but they need some help
  • They want meaningful experiences and great
    service
  • They love good food and premium liquor

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Sizzle!
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No Stewardship
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  • Celebrate gift intentions while theyre living

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Fundraising and Fear
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Develop a Commercial
  • 30-second intro
  • 1-2 min. phone intro
  • 20-min. presentation for civic groups

Red Black, September 29, 1933
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Infiltrate
  • Develop interesting programs for Rotary, Kiwanis,
    Lions club, historical societies, garden clubs,
    Daughters of the Revolution/Confederacy, student
    groups, our own Development officers, alumni
    groups, senior centers, book clubs

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Overcoming the Clearance Challenge
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Make it fun!
  • Identify key cities/territories
  • Pick 5
  • Visit every other month
  • Visit target cities monthly (day drive)
  • Pick 2-3 other cities to visit 2-3 times per year

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Literary Journeys Georgia Authors and the
Places that inspire them
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Results
  • 10 guests
  • 1 - 10k gift
  • 3 - 25k gifts
  • 1 - 100k 2M
  • 2 new Board members
  • And Frances Mayes donated her papers to us!
  • Our cost - 20k

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Staying in State
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White Glove Dinners
  • Launched two years ago, taking advantage of a
    time when 80k people are on campus for football
    Fridays
  • 100 per person for drinks, dinner and discovery
  • People choose their topic or we assign

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Getting Results
  • We had 6 White Glove Dinners in the first year
    with 150 people to help spread the word
  • 10 became Annual Fund donors
  • 2 are considering major gift proposals
  • 12 are giving/have given materials
  • 16 are fantastic planned giving prospects
  • The response was very good and guests reported to
    our key administration which led to being the
    University Trustees program last year

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The Arch Foundation Trustees
  • 7 Trustees have advised of amazing materials they
    or their families have that we will be getting!

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A little help from our friends
  • They paid 25k for an amazing event for 150 key
    people
  • We now have access to all that expressed interest
    and now all guests will receive our newsletter
    and invitations

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Be Flexible
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Host special events for Boards/Colleagues
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On the Road
  • Small gatherings in homes around the state are
    attracting the very top prospects
  • Board members, ambassadors, and past guests are
    hosting and paying for themwe just bring the
    treasure!

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