Carrier Demand

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Carrier Demand
Presented by Stephan Ouakine Blueslice John
Horn T-Mobile
1045 a.m. 1125 a.m. Lake Michigan B
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Powering an Enhanced M2M Value Chain
Presented by Stephan Ouaknine stephan_at_blueslice.
com President CEO Blueslice Networks
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Corporate Overview

• Headquarters in Montreal, Canada
• Mission to lead HLR/HSS market for multi-profile
  subscriber management
• Commercially available, field-proven solution
• Selected and deployed by leading mobile
  playersin North America Europe
• Partnerships in place with incumbent vendors
• Offices in Montreal, London, Paris and Hong Kong

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Growth in Mobile Profiles
Global Mobile Roaming
Global Mobile Roaming
Machine-to-Machine
Machine-to-Machine
VoIP Service Providers
VoIP Service Providers
Device Diversification
Convergence
Dual-mode FMC
Dual-mode FMC
Quad-Play MSO
Quad-Play MSO
Truphone
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• Untapped mass market
• How will mass market M2M happen?
• How can carriers plays their cards right?
• M2M ripe for exploitation
• 600M devices in Europe (Berg Insight)
• 2/3 of SIM cards for machines by 2010 (NTT
  DoCoMo)
• A trillion devices by 2009 (The Economist)
• Voice markets saturated

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• Challenges with current M2M value chain
• Carriers ? expensive network resources, ARPU
  eroded
• M2M SPs ? device management, range of services,
  cost control
• Businesses ? need wider range of M2M apps
• Low ARPU/device ? Voice 50/mth M2M 10/mth

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• Current carrier and M2M serviceprovider revenue
  models are misaligned
• Carrier model tailored for consumers
• Built around quantity of information, not
  value of information
• Lower ARPU but same dedicated network resources?
• Mass market M2M not viable with this model
• M2M application profitability is limited
• Traditional M2M value chain even suppressing
  projects before they start because they are not
  viable with this model

www.blueslice.com
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THE NEW M2M VALUE CHAIN
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• Enhanced M2M Service Provider
• No need to host M2M devices on the carrier's
  legacy HLR
• Better way to host and manage GSM M2M profiles
• Blueslice solution
• Optimal subscriber management
• Fast, real-time provisioning, adapted to M2M
  manufacturing volumes
• High-volume, scalable subscriber databases
• Subscriber profile flexibility

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Multi-IMSI Feature
MAP/SS7
UK
Japan
France
ngHLR 3000
G-MSC Optional

• The Multi-IMSI feature allows Multi-Country MVNOs
  to take advantage of multiple MVNO agreements in
  order to save on roaming charges.
• When a subscriber travels frequently, he will be
  provisioned in the Blueslice HLR with a local
  IMSI for each country he travels to.
• In this case the subscriber will be seen by the
  network he is roaming in as a local subscriber
  instead of a roaming one, therefore paying local
  rates which would have previously been agreed
  between the MVNO and the in-country MNO partner.
• The SIM card in the mobile will automatically
  select the local IMSI.
• When a subscriber receives an incoming call, the
  G-MSC will query the HLR and the HLR will always
  route the call to the Active IMSI.

Multi-IMSI SIM Card
Subscriber With multi-IMSI SIM Card
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• Benefits for carriers
• Reduced CAPEX
• Focus on quality network usage
• HLR specially designed for M2M applications
  economics
• Generate usage of underutilized GPRS
• Increasingly serve as domains for M2M
• Carriers still able to recognize data revenue
  streams by wholesaling access for M2M
• Allow carriers to view value of GPRS in the long
  term

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Case Study

• Automotive application for tracking, speed
  monitoring and disabling vehicle
• Vodafone 1st partner 8 Euro/SIM provisioning
  fee
• ngHLR led to multi carrier connections and 3
  Euro/SIM for a node they own
• Newfound margins led to strong growth of M2M SP

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Carrier DemandPowering an Enhanced M2M Value
Chain
Presented by Stephan Ouaknine stephan_at_blueslice.
com President CEO Blueslice Networks
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M2M PresentationCarrier Demand
Presented by John Horn T-Mobile USA
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• Where Are The Carriers Positioned Today?
• Why The Delay
• Industry Measurements
• People Focused
• Resource Allocation
• Why Now
• Consumer Saturation
• Competitive Pressures To Profits
• Great Churn Metrics

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• Current Carrier Approach
• Direct To Market
• Benefits
• Challenges
• Through Partners and Solution Providers
• Benefits
• Challenges
• Supporting Both Models
• Benefits
• Challenges

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• Infrastructure Requirements
• Device Certification
• Technology Support
• Solution Development Support
• Activation Process
• Network Visibility
• Post Activation Support

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• Who Should You Choose?
• Facility Based
• Roam vs Facility
• Technology Choice
• GSM vs CDMA
• Certification Process
• Fast To Market Fast To Money
• Post Sale Support
• People and Processes