Bringing the Community to Consensus - PowerPoint PPT Presentation


PPT – Bringing the Community to Consensus PowerPoint presentation | free to view - id: 194ec0-Yzg5M


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation

Bringing the Community to Consensus


Bringing the Community to Consensus – PowerPoint PPT presentation

Number of Views:30
Avg rating:3.0/5.0
Slides: 30
Provided by: ud


Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Bringing the Community to Consensus

Bringing the Community to Consensus
Research into the Possible Construction of a New
Center for the Arts
  • Presented by
  • Kari Koch
  • Thomas McGuffin
  • Darrell Walker
  • Jeremy Gill
  • Ben Snyder
  • David Moore

Initial Research
  • How much would it cost to construct and operate
    the new center, and how does that compare with
    the cost of remodeling and upkeep for the old
  • Where would the new center be built? Are there
    zoning or building permit issues? How much will
    it cost?
  • Where is the money coming from?
  • Get estimates from many different construction
  • Research the year to year costs for operating the
    old center.
  • The cost of remodeling
  • Heating, cooling, and lighting efficiency
  • Yearly maintenance costs
  • Research the year to year costs for operating the
    new center.
  • How have the needs of the center changed over the
  • What would the new building offer and how will it
    accommodate the changes that have taken place?

Researching the Target Audiences
  • The primary target would be the board of
  • Interview each one of them.
  • Find out specifically why each one would be for
    or against the construction of a new building.
  • The secondary target would be the community.
  • What does the current Center for the Arts offer
    to the public?
  • What would the community like to see in a new
  • What are the age demographics of the community?
    Of the people who currently frequent the center?
  • The large client of the firm would be another
    audience to consider.

Possible Way to Generate Additional Funding or
  • Bring other attractions, exhibits, performers,
    etc. to town that the old Center for the Arts did
    not offer.
  • Scientific and historical exhibits
  • Non-classical musicians suited to playing smaller

What Will Happen to the Old Center?
  • Research the history of the old Center for the
    Arts and find out how the community really feels
    about it.
  • Look into options for use of the old center.

Main Goal
  • Following the research weve decided that the
    main goal is to build a new fine arts center that
    would serve a larger demographic.
  • The new center would be able to reach a larger
    portion of the community than the previous center
    because it could offer new activities to
    different age groups, races and, cultures.

Other Goals/Objectives
  • Induct the previous building into the historical
    landmark association.
  • Offer a ceremony in honor of the previous
  • Ribbon cutting ceremony for the new Fine Arts
  • Promote the arts in a holistic manner involving
    all ages, races, and cultures.

  • Why is persuasion important?
  • There are those in the community who are opposed
    to the construction of a new Fine Arts Center.
  • They believe it would be more efficient to
    renovate the current Center.
  • They are concerned that a historical landmark
    will be destroyed when it is a 170 years old.

Persuasive Strategies
  • Inform the public that renovating the old center
    is NOT the most cost efficient way of preserving
    a Fine Arts Center.
  • Arrange a press conference and a press release to
    better inform our priority public about the cost
    effectiveness of building a new Center.

Persuasive Tactics
  • At the press conference and in the release inform
    the public of these facts in favor of a new Fine
    Arts Center
  • No new taxes
  • National Convention Center
  • Will help economy
  • Educational services
  • Old building inducted as a historical landmark
  • Community Event
  • Grand opening and ribbon cutting ceremony for the
    new center.

Funding Objectives/Goals
  • Our main goal is to raise 5.25 million dollars
    to build and fund a new Fine Arts Center without
    having to raise taxes in the local community.

Funding Strategy
  • Involve the local community businesses.
  • Bring the new center situation to the attention
    of the National Endowment for the Arts
  • Put the Center on the city budget.
  • Internal revenue sources.

Funding Tactics
  • Tax deductible donations
  • Sponsorships from banks, hospitals, and local
  • Donations from the local gambling association.
  • Submit a proposal to the NEA for grants and other
  • Collect revenue from all events and Center
  • Submit proposal letter to the City Council for
    inclusion onto city budget.

  • Persuasion Campaign 2/05 to 7/05
  • Funding Campaign 5/05 to 2/06
  • New building construction scheduled to begin 3/06
    and completed by 3/08

Projected Budget
  • Architect 760,000
  • Construction 1.2 m
  • Plumbing 375,000
  • Heating 415,000
  • Electricity 650,000
  • In House Décor 1.15m
  • Advertising 700,000
  • TOTAL 5.25 million
  • PR Productions Fee 550,000

Plan Summary
  • New building can house more people and bigger
  • The old historical building will be kept.
  • Funding will be tax-deductible.

Communication Channel
  • A web site will be set up.
  • A campaign will be held.
  • The Communication Model method will be used
    throughout the process.

Communication Theories
  • Communication Model
  • Create or maintain levels of awareness
  • Emphasizes messages designed to affect attitudes
    and opinions
  • Encompasses publicity, publications, advertising,
    and special events

Communication Method
  • Start a website
  • Send out press releases to the media
  • Post info. Such as the when whereabouts of our
    diff. events

Some Major Events
  • Art Sale, and auctions
  • Brochures will be sent out to business so they
    can donate money to schools explaining to them
    what the new center has to offer them
  • Special money donations will result in prizes
    acknowledgments for the donors

Communication Theory
  • We want to reach out to everyone by informing
    them getting them involved in our fundraiser
  • We want to stay positive for the people so they
    can be positive with our contributing to the new
    centers for the community

Monitoring Adjusting on Research
  • Ultimately from the research that we gathered
    there were two goals that the community wanted
  • A. To build a new state-of-the-art Center for the
    Arts.B. To keep the old building due to its
    historical value.

Assessment of Objectives Achieved in Planning
  • Why the New building?
  • No new taxes
  • National convention center
  • This will raise the tourist count and create more
  • Optional classes geared towards specific
  • Old building not destroyed
  • Old Building inducted into the historical

Assessment of Objectives Achieved in Communicating
  • The communication team was able to come up with
    more alternatives for coming up with money
  • While promoting the project at the same time.
    Some of these options included an art sale and
    auction, t-shirt sales, as well as a black tie
    affair with a dinner.
  • These events can kill two birds with one stone
    by promoting the project and raising money at the
    same time.

Final Comments
  • Upon completion of the evaluation process it was
    very obvious that the teams involved in the
    project worked very efficiently while working
    very nicely as a complete team.
  • Some minor slipups were found, however it was
    nothing too critical that couldnt be fixed.
    With the current status of the project, I cant
    imagine that we wont be done on time.
  • The new Art Center will serve as a great asset
    to the community while the old Art Center will
    serve as a great historical landmark for years to