BlackBerry Wireless Solution Enterprise Strategy and Development Framework Angelo Fasulo afasulorim'

1
BlackBerry Wireless SolutionEnterprise Strategy
and Development Framework Angelo Fasulo
(afasulo_at_rim.net)
2
The Email Revolution

• Email is used extensively by 2/3 of business
  travellers
• - Messaging Online
• Email is the Internets Killer App
• 74 of Internet users report that Email is
  Essential
• Email is the most frequently used application for
  96 of Internet users
• Jupiter Communications Attitudes,
• Behaviour and Demographics of the Online
  Population
• 72 mobile laptop users frequently dial in for
  email
• - ResearchPortal.com

2
3
Managing Mobile Computing Selecting and
Deploying Handheld Solutions

• Identify which user groups need handheld
  solutions
• VIPs
• Executives
• Business Travellers
• Sales, Business Development, Marketing, Field
  Service
• Office/Campus Nomads
• IT help desk
• Meeting People
• Managers, Project Leaders
• Characteristics
• Mobile Users
• Away from desk gt20 time
• Interpersonal Contact
• Partners, customers, suppliers sub-ordinates

4
Managing Mobile Computing Selecting and
Deploying Handheld Solutions

• Evaluate the needs of mobile users
• Needs Analysis
• Identify the specific applications that users
  will require
• email
• PIM
• line of business solutions
• Select the device characteristics which are most
  suitable for users needs
• form factor
• remote access
• user Interface

5
Managing Mobile Computing Selecting and
Deploying Handheld Solutions

• Define IT requirements for managing handheld
  solutions
• security
• centralized administration
• standardization
• integration with enterprise systems
• support
• asset management
• Priorities
• meet needs of mobile users
• maximize security and control
• minimize total cost of ownership

6
What is BlackBerry?

• The leading wireless email solution designed
  specifically for corporate environments
• Provides a unique combination of hardware,
  desktop tools, server software and service
• Provides a wireless extension of an email mailbox
  and address
• Allows you to send, receive forward and reply to
  email messages from the palm of your hand
• Provides a powerful wireless handheld with
  embedded wireless modem, integrated software
  applications, easy-to-use keyboard and backlit
  screen

7
Benefits For Mobile Professionals

• Save Time
• No more dialing-in to check email from your hotel
  room at the end of the day
• Deal with your email when its convenient for you
• Enhance Productivity
• Stay on top of a growing inbox and communicate
  effectively when youre on the go
• Quickly share information via email, phone or
  SMS
• Improve Responsiveness
• Immediately respond to important messages
• Convey information quickly and discreetly
• Send messages at your convenience
• Check with Service Provider for Availability

8
The BlackBerry Wireless Email Solution

• Advanced Wireless Handhelds
• BlackBerry Desktop Software
• Email Integration Options
• BlackBerry Enterprise Server
• Compelling Return On Investment
• Strong Development Environment

9
Advanced Wireless Handhelds BlackBerry 5820
Wireless Handheld

• Wear/carry palm size form factor
• Tone, vibrating, LED notification
• Backlit Keyboard
• User-selectable 13, 16 or 20 line display
• Ideal for displaying web content or applications
• Reverse backlight
• Rechargeable lithium ion battery
• Docking and charging cradle
• 8MB Memory
• Intel Flash RAM
• Ample memory for data intensive users and third
  party applications
• Built on Java Platform
• Provides industry standard programming
  environment
• Integrated Applications
• Email, organizer, SMS, phone, browser
• Built-in headset jack supports add-on phone
  application

10
BlackBerry 5820 Phone and SMS Services

• Phone
• With integrated phone functionality, BlackBerry
  also supports optional GSM services
• Easily place and receive phone calls
• SMS
• Quickly exchange short text messages with other
  SMS-enabled devices

Now you can manage all of your important
communications from a single, integrated
wireless handheld!
11
BlackBerry 5820 Wireless Internet Services

• Optional Internet services are available that
  allow mobile access to information on the web
• Retrieve a wide range of information, including
  up-to-date stock quotes, news, travel, sports,
  entertainment, weather reports and more.
• Stay connected and informed with easy web access
  wherever you go.

12
BlackBerry Desktop Software v3.2
Unified Desktop Software - supports both
Java-enabled (BlackBerry 5800 Series) and C
handhelds (RIM Wireless Handhelds)

• Runs on desktop PC
• Integrated suite of applications that provide
• Organizer synchronization
• Email synchronization and filtering
• Information backup utilities
• Application loader

Available with enterprise integrations only
13
Email Integration Options

• BlackBerry allows you to choose the type of
  integration that suits you best
• Integrate your handheld with a new web-based
  email account
• Integrate your handheld with an existing ISP
  email account
• Integrate your handheld with an existing
  corporate email account

Check with Service Provider for Availability
14
BlackBerry Web Client

• Enables ISP email account integration or provides
  integration with a new email address
• The BlackBerry Web Client is a console from which
  users can
• Access the web mail account
• Compose, send, read and reply to email using a
  web-client. Download attachments sent to the
  BlackBerry handheld.
• Configure the email filters and other BlackBerry
  settings
• Define which messages are sent to the BlackBerry
  handheld based on a variety of parameters such as
  sent from, subject, priority level
• Set auto-signature for email sent from the
  BlackBerry handheld
• Available to users with the new handheld account
  or ISP integration options with the BlackBerry
  5820 handheld
• Check with Service Provider for Availability

15
Enterprise IntegrationOverview

• BlackBerry handheld is seamlessly integrated with
  existing enterprise email account
• Messages sent and received from the handheld use
  your regular corporate email account (ex.
  username_at_company-name.com)
• Works with Microsoft Exchange or Lotus Domino
  corporate email servers
• Advanced security using Triple-DES encryption
• Centralized administration and support
• End-to-end solution
• Powerful wireless handhelds
• Desktop tools
• Server software
• Nationwide airtime

16
Enterprise Integration BlackBerry Enterprise
Server

• Add-on software
• Integrates with existing Microsoft Exchange or
  Lotus Domino systems
• Performs email redirection and encryption
• Allows for wireless calendar synchronization
• Provides
• Scalable wireless messaging architecture
• Centralized administration and control
• End-to-end security
• Monitoring and tracking tools
• Requires BlackBerry Enterprise Server v2.1
  or higher

17
Enterprise IntegrationHow Does It Work?

• Someone sends an email to your email address.
• Email arrives at your desktop PC.
• BlackBerry compresses, encrypts, and forwards the
  message.
• Email is forwarded to the handheld via the
  (Internet and) wireless network.
• The handheld receives, decrypts, and decompresses
  the email. Respond to email using the keyboard
  on the BlackBerry handheld.

18
Enterprise Integration BlackBerry Provides
Compelling Return on Investment

• A study of BlackBerry users by one of the top
  ten research firms in the world, Ipsos-Reid, has
  found that the value returned by BlackBerry in
  productivity, immediacy and direct cost savings
  can be nearly immediate.
• 94 of BlackBerry users agree that it has
  improved their ability to stay on top of their
  email
• 93 agree BlackBerry has allowed them to convert
  downtime into productive time
• The typical BlackBerry user reports they recover
  53 minutes in downtime each work day
• Direct cost savings are achieved through
  decreased RAS, mobile phone and PDA/pager usage

19
BlackBerry 5820 Powerful and Expandable Java
Platform

• The BlackBerry 5820 is built on a Java platform
  to provide an industry standard programming
  environment for application development
• Java 2 Micro Edition (J2ME) is a Java subset
  designed for embedded and handheld devices
• Benefits of Java and J2ME
• Reduced cost of service by separating function
  from content
• Robust, fast, and always available functions
• Local persistent storage of data
• Security
• Remote updates of application code

20
BlackBerry Server As a Wireless Gateway

• Secure, encrypted pipe for email and application
  data
• Open, extensible interface, based on open web
  standards
• Interface with browser or client application
  (J2ME)
• Ability to PUSH data to the device

Public Networks
JAVA
Firewall
BlackBerry Enterprise ServerwithMobile Data
Service
Corporate Application Servers
BlackBerry Handheld
HTTP, 3DES, Push
21
Premier-level Members
22
Enterprise Integration Why BlackBerry?

• Completely wireless handhelds
• Integration with existing email
• Always On, Always Connected
• Easy-to-use
• Advanced security
• IT friendly
• End-to-end solution
• Compelling Return On Investment

23
Hear what experts have to say

• The best way to remain continuously connected
• to your business email CNET
• Wins, hands down Forbes
• The winning solution for on-the-go email
  Industry Standard
• First Class Rating Wired
• Would recommend it to anyone
• who wants a mobile email product
  InformationWeek
• Best Wireless Communication Device PC World

24
Resources and Information

• Available in Hong Kong through Hutchison Telecom
• www.orangehk.com
• Development ISV Programs
• www.blackberry.net/developers
• Use our Development Kit

25
(No Transcript)