E-Commerce Business Plan for The Pet Pleasing Bakery - PowerPoint PPT Presentation

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E-Commerce Business Plan for The Pet Pleasing Bakery

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Attract more customers to the company's physical locations ... Pet Co. Online. Muttropolis.com. LiverBiscotti.com. Phase 2: Analysis. Strengths / Weaknesses ... – PowerPoint PPT presentation

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Title: E-Commerce Business Plan for The Pet Pleasing Bakery


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E-Commerce Business Planfor The Pet Pleasing
Bakery
  • Eric Miller
  • Mohammad Ahsan
  • James Rockholt

3
The Pet Pleasing Bakery
  • General Project Info
  • Critical Assumptions
  • All 3 stores are located in San Diego
  • Company is currently very small in size

4
E-Business Model
Suppliers Ship Ingredients
Website Online Order
Receive OrderThrough FedEx
Payments Made Through Pay Pal
Company Bakes Treats Twice Daily
Storefront Buy in Person
Pick Up Order At 1 of 3 Locations
5
Development Plan
  • Phase 1 Planning / Scope
  • General Project Info
  • Critical Assumptions
  • Problem / Opportunity
  • Project Objectives / Description
  • Identification Of Users
  • Benefits
  • Constraints
  • Costs / Financial Opportunities
  • Phase 2 Analysis / Determine System Requirements
  • Define Target Customer
  • Customer Concerns
  • Marketing Strategy
  • Product Distribution
  • Competitors
  • Strengths / Weaknesses
  • State User Requirements
  • Phase 3 Design
  • Output Design
  • Input Design
  • Phase 4 Implementation
  • Code And Create Site
  • Testing
  • Training

6
Phase 1 Planning
  • Problem / Opportunity
  • Online Presence / Increase Sales
  • Objective
  • Attract more customers to the companys physical
    locations and increase sales through a company
    website.
  • Identify Users
  • Customers
  • Managers

7
Phase 1 Planning
  • Benefits
  • Stays Competitive
  • Increased sales and customer base
  • Professional online appearance will increase
    perceived product quality
  • Gives customers another means to shop and
    research
  • Constraints
  • Costs of Development
  • Shipping Promptness
  • Production Limits
  • Federal and State Regulations

8
Phase 2 Analysis
  • Define Target Customer
  • Animal lovers
  • Most likely medium to high income
  • Customer Concerns
  • Quality
  • Speed and Reliability of Shipment

9
Phase 2 Analysis
  • Marketing
  • Advertising at pet related events
  • Online banner ads at pet related websites
  • Link exchanges with other sites
  • Search engine optimization
  • Press releases
  • Animal related articles

10
Phase 2 Analysis
  • Product Distribution
  • FedEx
  • Raise price 10 and offer free ground shipping
  • Price is still very competitive
  • Offer overnight and other shipping options that
    customer will pay for
  • Available pickup

11
Phase 2 Analysis
  • Competitors
  • Big Name
  • Petsmart
  • Pet Co
  • Online
  • Muttropolis.com
  • LiverBiscotti.com

12
Phase 2 Analysis
  • Strengths / Weaknesses
  • Inexpensive for high quality product
  • Open 7 days a week
  • Baked fresh
  • Size of company
  • of physical locations
  • Other large competitors (Petsmart)

13
Phase 2 Analysis
  • Costs
  • Web Admin
  • PayPal
  • Customer Service
  • Future
  • Bakery Staff

14
Phase 3 Design
  • Output Design
  • Product prices, pictures, descriptions
  • FAQ page
  • Order status
  • etc
  • Input Design
  • Online ordering with PayPal
  • Customer Feedback
  • Managers order system
  • etc

15
Phase 4 Implementation
  • Code and Create Site
  • Testing
  • Bugs
  • Order Processing and Status
  • Training
  • Managers
  • Web Admin

16
The Power of 1
Data from US Census Bureau and Appma.org
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