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Alliance of National Heritage Areas


According to National Geographic Traveler: ... The National Geographic Society Center for Sustainable Destinations GeoTourism Principles: ... – PowerPoint PPT presentation

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Title: Alliance of National Heritage Areas

Alliance of National Heritage Areas
International Heritage Development
Conference Passport to Crossing Boundaries
June 19, 2007 Detroit, Michigan
MotorCities National Heritage Area
Sustainable Tourism Development Lab
The Sustainable Tourism Planning and Development
Laboratory Blackstone River Valley, Rhode Island
Dr. Robert D. Billington The Tourism
Laboratorys purpose is to educate using
sustainable, place-making development principles.
The Laboratory bases its work on principles
developed by the National Geographic Society, the
Business Enterprises for Sustainable Tourism
Education Network , the United Nations World
Tourism Organization and the Global Sustainable
Research Center.

Sustainable Tourism Development Lab
Facts Indicating Unsustainability Global
Warming, Soil Degradation, Deforestation, Species
Extinction, Declining Fisheries and Economic
Inequity Facts contributing to
Unsustainability Over-consumption, population
growth, Dependence upon Non-renewable resources,
Pollution, Destructive Development Patterns,
Inequities in Resource Distribution, Limited
Public Participation and the failure to recognize
the fundamental limits to the Earths ability to
withstand alterations to its natural systems,
Suburban Sprawl, Loss of Open Space
Agricultural Land, Degradation of Water
Resources, Loss of Wetlands, Traffic Congestion
Air Pollution and Exposure to Environmental
Sustainable Tourism Development Lab
  • According to National Geographic Traveler
  • Over half the American traveling public thinks
    its harder to find unspoiled places than it used
    to be.
  • Almost ¾ dont want their visits to harm the
    environment at their destinations.
  • 65 million American households are predisposed to
    support the National Geographic Center for
    Sustainable Destinations Geotourism Principles.
  • Can Sustainable Tourism Development Practices

Sustainable Tourism Development Lab
Sustainability Definitions
Sustainable Tourism Development Lab
Sustainable tourism development maintains the
delicate balance between the human need to
improve our lifestyle, with preserving natural
resources and ecosystems on which future
generations will depend.
Sustainable Tourism Laboratory , 2007
Sustainable Tourism Development Lab

Sustainability is the capability to equitably
meet the vital human needs of the present without
compromising the ability of future generations to
meet their own needs by preserving and protecting
the areas ecosystems and natural
resources. American Planning Association
Sustainable Tourism Development Lab
National Geographic Defines Sustainable Tourism
as Geotourism. Geotourism is defined as tourism
that sustains or enhances the geographical
character of a place-its environment, culture,
aesthetics, heritage, and the well-being of its
residents. National
Geographic Societys CSD
Sustainable Tourism Development Lab
For a destination to develop sustainably
organizations must adopt business strategies and
activities that meet the needs of the enterprise
and its stakeholders today while protecting,
sustaining , and enhancing human and natural
resources into the future. BEST Education
Sustainable Tourism Development Lab
Development that meets the needs of the present
without compromising the ability of future
generations to meet their own needs.
World Environmental Commission
Sustainable Tourism Development Lab
By promoting economic growth strategies based on
expanded infrastructure which are environmentally
responsible and socially acceptable we are
bringing a sustainable future closer to todays
reality. The World Bank
Sustainable Tourism Development Lab
Planning for sustainability requires a
systematic, integrated approach that brings
together the environmental,economic and social
goals and actions directed toward the four
sustainability objectives for a community. 1.
Reduce dependence upon fossil fuels, underground
metals, and minerals. 2. Reduce dependence upon
synthetic chemicals and other unnatural
substances. 3. Reduce encroachment upon
nature. 4. Meet human needs fairly
efficiently. APA
Sustainable Tourism Development Lab
Many community's are carrying out sustainable
development projects such as green buildings,
affordable housing, smart growth or climate
change initiatives, but these are largely
occurring on a project by project basis. It
is recommended to use a systems approach to
sustainable development by using widespread
community awareness integrated municipal
involvement, and using a common language to
identify what sustainability means. APA  

Sustainable Tourism Development Lab
Key sustainability characteristics include
Capacities to understand and analyze problems,
Partnering with different resources/organizatio
ns to find solutions, Using local resources
for local solutions, Involving the whole
community and all stakeholders with comprehensive
participation, Negotiation and
consensus-building from within, Ability to
incorporate and adopt external resources within
local contexts, Respect of historical and
cultural issues. Global Research
Development Center
Sustainable Tourism Development Lab
  • The Seven Sustainability Triads
  • Participation
  • Decision-Making
  • Partnership
  • Governance
  • Knowledge and Information
  • Continual Improvement
  • Lifestyles
  • The Global Research Development Center

Sustainable Tourism Development Lab
  • What is being done to insure sustainability is in
    our future?
  • Eco-municipalities
  • National Geographic Societys CSD

Sustainable Tourism Development Lab
Eco-municipalities Beginning in Sweden An
Eco-municipality is one that has adopted a
particular set of sustainability principles as
guiding municipal policy and has committed to a
bottom up, participatory approach for
implementing this.
25 of all communities in Sweden are
Eco-municipalities In 2005, the Wisconsin
communities of Ashland, Washburn and Madison
became the first eco-municipalities in the United
States when their city councils each adopted
either the APA sustainability objectives of the
original Swedish sustainability framework on
which these are based.
Sustainable Tourism Development Lab
  • The National Geographic Society Center for
    Sustainable Destinations GeoTourism Principles
  • Integrity of Place
  • International Codes
  • Market Selectivity
  • Market Diversity
  • Tourist Satisfaction
  • Community Benefit
  • Protection and enhancement of destination appeal
  • Land use

Sustainable Tourism Development Lab

Conservation of Resources Planning Interactive
interpretation Evaluation Community
Sustainable Tourism Development Lab
  • United Nations World Tourism Organization
  • Principles of Tourism Sustainability
  • Tourism planning in the context of overall
    land-use planning which provides the basis for
    achieving integrated, controlled and sustainable
    tourism development.
  • Planning is carried out according to a systematic
  • Sustainable tourism development can fulfill
    economic, social, and aesthetic needs while
    maintaining cultural integrity and ecological
    processes. It can provide for todays hosts and
    guests while protecting and enhancing the same
    opportunity for the future.
  • Sustainable tourism development involves making
    hard political choices based on complex social,
    economic and environmental trade-offs. It
    requires a vision which encompasses a larger time
    and space context than that traditionally used in
    community planning and decision making.

Sustainable Tourism Development Lab
  • Tourism should be undertaken with equity in mind
    to distribute fairly benefits and costs among
    tourism promoters and host peoples and areas.
  • Good information, research and communication on
    the nature of tourism and its effects on the
    human and cultural environment should be
    available prior to and during development,
    especially, for the local people, so that they
    can participate in and influence the direction of
    development and its effects as much as possible,
    in the individual and the collective interest.
  • Local people should be encouraged and expected to
    undertake leadership roles in planning and
    development with the assistance of government,
    business, financial and other interests.
  • Integrated environmental, social and economic
    planning analysis should be undertaken prior to
    the commencement of any major projects, with
    careful consideration given to different types of
    tourism development and the ways in which they
    might link with existing uses, ways of life and
    environmental considerations.

Sustainable Tourism Development Lab
  • Throughout all stages of tourism development and
    operation, a careful assessment, monitoring and
    mediation program should be conducted in order to
    allow local people and others to take advantage
    of opportunities of to respond to changes.
  • Tourism Planning, development and operations
    should be part of conservations or sustainable
    development strategies for a community.
  • Tourism should be planned and managed in a
    sustainable manner, with a due regard for
    protection and appropriate economic
  • Agencies and individuals should follow ethical
    principles with respect to the culture and
    environment of the host area.

Sustainable Tourism Development Lab
Sustainable Tourism Development Lab
  • The UNWTO, credentials tourism destination
    management organizations that support sustainable
  • Destination and Society at large
  • Principle Stakeholders
  • Strategic Corporate management
  • Program Development and Implementation
  • Human resources
  • Other Resources, Financial and Infrastructure

The WTO.Sbest Audit, which assesses 240 standards
in six key areas to detect the strengths and
weaknesses in an organisations destination
management process.
Sustainable Tourism Development Lab
  • UNWTO .Sbest certification provides
  • Enhanced tourism policy and destination
    management procedures
  • International recognition
  • Tools to make the destination more competitive
  • Ability to share best practice
  • Time to collaborate with UNWTO in the design and
    implementation of specific actions and programmes
    for the achievement of excellence at tourism
  • Tools to improve visitor satisfaction levels
  • Protocols to become immersed in a process of
    continual improvement

Sustainable Tourism Development Lab
The Sustainable Tourism and Development
Laboratorys purpose is to assist community
leaders to develop tourism using tested principles
Sustainable Tourism Development Lab
Blackstone Valley is the birthplace of Americas
Industrial Revolution. It was home to the first
river to be polluted in the Americas. After 150
years of industrial degradation the Blackstone
Valley fought back to bring the region into
alignment with the regeneration of the community
based on the social, environmental, historical,
cultural, man-made and commercial
resources. Using this worn landscape and the
valuable lessons learned, the Blackstone Valley
Tourism Council has created a learning
environment to help communities become involved
in tourism using proper planning, and sustainable
principles as their methodology for development
of tourism.
The Sustainable Tourism Laboratory focuses on
place-based tourism through an educational
platform concerned with supporting whole
communities through creative and innovative
sustainable tourism development practices,
sharing the knowledge it has gained over the past
twenty-two years. Although the primary study
area of STPDL is the Blackstone Valley, it is
also home to a global network of members seeking
to understand and apply new approaches to
sustainable tourism.
Subject areas featured at the Laboratory General
Background Analysis Perform initial analysis of
geographic boundaries, assessing history,
culture, climate, natural resources and existing
economic patterns to determine potential for
tourism development. Infrastructure Analysis and
Recommendations This component focuses on
evaluating methods to bring audience to the
destination and move them within the area.
Planned and approved programs, as well as
constraints on infrastructure needed for tourism
will be evaluated. Visitor Attractions and
Activities, and their Improvement Determine
primary and secondary attractions (natural,
historical, cultural) all required improvements
and conservations objectives. Positive and
negative impacts on attracting visitors will be
Sustainable Tourism Development Lab
Visitor Facilities and Services and their
improvement Survey existing and planned
accommodations, including tour and travel
operations, restaurants, banking and money
exchange, handicraft, specialty and convenience
shopping, medical facilities and services, post
offices safety and visitor information
services. Recommended extent and forms of
Tourism Determine most appropriate volume and
character of tourism, based on an evaluation of
visitor attractions and activities, visitor
satisfaction objectives, carrying capacity of the
area. Market Analysis and Projections Analyze
visitor arrival patterns and trends in the target
area and surrounding areas, as well as the
impacts of existing or potential competing
visitor destinations.Establish market targets by
number of visitors, type/country/region or
origin, socioeconomic group, interest groupings,
length of stay. Targets project the number, type
and quality level of accommodations, facilities,
services and infrastructure required.
Sustainable Tourism Development Lab
Recommended Tourism Development Policy and
Structure Using the data previously researched,
develop time-phased development plan, including
types and location of visitor attractions,
designated tourism development regions or areas
(tourism zones) and transportation linkages.
Recommend tour patterns and programs, with
visitor excursion routes or circuits. Economic
Analysis and Recommendations Calculate present
and projected economic impact of tourism by the
standard measurements of contribution to GNP,
GDP, or the regional economy, gross and net
foreign exchange earnings, extent and types of
national or regional economic leakage, income
generated, the multiplier effect, direct,
indirect and induced employment generated and
contribution to government revenues. Environmenta
l Considerations Identify environmental problems
generated by tourism and recommend ways to lessen
them immediately and in the future. Develop
environmental protection/conversation policies
and programs.
Sustainable Tourism Development Lab
Institutional Consideration and
Recommendations Review/evaluate existing
organizational structures and legislations
related tourism develop recommendations required
for the effective management of tourism,
including capitol resources and development
incentives. Marketing and Promotion
Recommendations Develop marketing objectives and
strategy, with specific promotion programs, cost
estimates and possible sources of funding.
Evaluate roles of public and private sectors in
promotion recommendation overseas and local
promotion representation. Plan Implementation
and Monitoring Bring together all the components
and create a development action agenda, including
demonstration projects, with cost estimates,
funding sources and identification of responsible
parties.This will specify implementation
procedures, including the respective roles of
government and other agencies and the private
sector, standards for the design and development
of visitor facilities, requirements of zoning and
other land use constraints, use of incentives or
disincentives to encourage development according
to the plan, and techniques and procedures to
monitor the plan.
Sustainable Tourism Development Lab

Lastly…. The future belongs to the efficient,
therefore destination managers must take
responsibility to insure their resources are well
managed today if we are to have a
tomorrow! Sharing knowledge and educating our
communities today, will have a positive impact on
future generations to be able to sustain a
livable community.
Sustainable Tourism Development Lab
Thank You
Sustainable Tourism Development Lab