Title: Historians think prehistoric people made beer well before they made bread.
1History of Beer
- Historians think pre-historic people made beer
well before they made bread. - Babylonian clay tablets from 4300 BC include
detailed recipes for beer. - Beer was brewed in Babylonian, Assyrian,
Egyptian, Hebrew, Chinese and Inca cultures. - 1200 AD Beer making commercialized in England,
Germany and Austria. - 1420 German brewers develop the lager method of
brewing - 1490s Columbus discovered Indians making beer
from corn and black-birch sap - 1516 Bavarian brewers guilds push the
Reinheitsgeobot Purity Laws, outlawing the use of
anything but water, barley and hops in beer
making.
Source www.beermachine.com
2How Beer is made
- Milling
- Mashing
- Boiling
- Cooling
- Fermenting
- Filtering
- Conditioning
- Pasteurizing
- Packaging
- Main Ingredients
- Malt
- Hops
- Yeast
- Water
3Aging and Alcohol Consumption
- Aging and alcohol consumption are inversely
related. - A person drinks most in their 20s than in 30s or
later. - As people age, they tend to drink more wine and
spirits.
4Threat of New Entrants
- Threats of new entrants
- Barriers to entry
- Capital Intensive
- Distribution networks and agreements
- Regulations and Taxes
- Microbrewers are subsidized in Canada
- Economies of scale in marketing, production and
distribution.
5Rivalry
- Price competition
- Increasing in Canada, particularly Eastern Canada
- Increasing competition from imported beers
(however, national brewers own part of these
breweries). - 2,200 wholesalers.
- 560,000 retail establishments.
- Growing popularity of micro-breweries and other
craft-beers. - Alternative expansion to super-premium beers and
other segments with lower demand elasticity.
6Threat of Substitutes
- Substitutes (Growing)
- Growth in
- Wine increasing in popularity
- Spirits and Premixed drinks.
- Alternative malt beverage.
- Alternative non-alcoholic drinks (from juices to
mineral water). - However, beer remains the most consumed alcoholic
beverage in the world.
7Beer losing ground to Wine Spirits
8Buyers Bargaining Power
- Varies between market segments and demographics,
but in general - Low switching costs
- Price competition
- Increasing health conscience.
- Craft-beers and Microbrewers which are perceived
as having higher quality, these characteristics
may not always hold.
9Supplier Bargaining Power
- Low
- Beer uses only a few ingredients plentiful
sources. - Supplies come from competitive industries which
are more fragmented than the beer industry - Farmers.
- Labor (the case of unionized labor).
- The more consolidated supplier is that one
supplying bottles/cans.
10Global Industry
11US Industry
12US Industry
13China
14Europe
Western Europe The Western European beer market
is one of the most profitable in the world. In
2004, the beer market declined slightly as a
result of the relatively poor summer, weaker
European economies and unfavorable demographics.
The combination of these elements caused a
general decline in the on-trade. In overall
volume terms, the off-trade grew but was
dominated by increasing competition on price at a
retail level as supermarkets fought to win and
retain customers.
15Europe
Central and Eastern Europe Central and Eastern
Europe is one of the worlds largest beer markets
by region. Many markets have below-average
per-capita consumption and countries are
preparing to join the European Union. These
elements are forecast to deliver an acceleration
in growth of purchasing power, beer consumption
and to expand the market for premium beer.
16Europe the World
1997
2003
17Price Mix Canadian Market
18Western Canada
- Q2 2004 Growth up due to strike at Labatt's
Molson. - Q2 2005
- Poor spring and summer weather.
19Eastern Canada
Q3 2003 Production failure at Guelph plant Q3
2004 Buck a beer pricing begins in Ontario and
Quebec. Q2 2005 Poor weather conditions.
20(No Transcript)
21Business Description
- Established in 1864
- Currently control by 5th generation of Busch
Family - August A. Busch III Chairman
- August A. Busch IV Group Executive
- Principle business Production/Distribution
of Beer - Packaging
- Entertainment
- 50.2 Domestic Market Share
22Business Description
2001
2004
23Domestic Beer Products
Busch Light/Ice Natural Light/Ice
Value Priced
4
8
Budweiser/Light/Dry/Ice/Ice Light/Select Michelob
Golden Draft/Light
Premium Priced
Michelob/Light Michelob Amber Bock/Honey
Lager/Marzen/ULTRA Kirin Light/Ichiban Tequiza Zie
genBock Amber/Light Bacardi Silver/03/Raz/Limon/Bl
ack Cherry/Green Apple BE Anheuser World
Select Bare Knuckle Stout Redhook Products Widmer
22
Above Premium
3
King Cobra Hurricane Malt Liquor Hurricane Ice
Malt Liquor
3
Non-Alcoholic
ODouls/Amber Busch NA
24International Beer Products
Anheuser Busch
ABEL
U.K.
Ireland
Italy
Spain
Stag Brewery Budweiser/Ice Michelob/ULTRA
Guiness Ireland Budweiser
Heinekan Italia Budweiser
Sociedad Anonima Damm Budweiser
Imported Anheuser World
Imported Anheuser World
Imported ODouls
Imported Anheuser World
25International Beer Products
Anheuser Busch
Canada
Japan
Korea
Mexico
Labatt Brewing Budweiser/Light Busch/Light
Kirin Brewery Co Budweiser
Oriental Brewing Budweiser
Imported Groupo Modelo Budweiser/Light ODouls
Imported ODouls
Argentina (Chile/Uruguay)
Compania Cervecerias Unidas 10.8 Budweiser
26International Beer Products
Anheuser Busch
China
Wuhan International Brewing 97
Harbin Brewery Group 694 M, 2004
Tsingtao Current 9.9 In 5 Years27 182
Million
27Packaging
Precision Printing and Packaging, Inc
Anheuser-Busch Recycling Corporation
Metal Container Corporation
- Manufactures
- pressure sensitive, metalized and paper labels at
its plant in Clarksville, - Tennessee
- Buys and sells used aluminum beverage containers
-
- Recycles aluminum containers at its plant in
Hayward, California
- Manufactures beverage cans at eight plants and
beverage can lids at three plants for sale to
ABI and U.S. soft drink customers
Eagle Packaging, Inc.
Longhorn Glass Manufacturing, L.P.,
- Manufactures crown and closure liner materials
for ABI at its plant in Bridgeton, Missouri
- Owns and operates a glass manufacturing
- plant in Jacinto City, Texas, which manufactures
glass bottles for the - Company's nearby Houston brewery
28Family Entertainment
29Growth Domestic Beer
2001 12.9 Billion
2004 14.9 Billion
30Growth International Beer
Barrels (Millions)
31Growth Packaging
32Growth Family Entertainment
- Third Largest Amusement Park Operator in US
- Approximately 20 Million Visitors Annually
- Growth Due to Higher Admission Prices In Park
Spending - Adversely Effected by Florida Hurricanes in Q3
Q4, 2004 - Adventure Island, FLA
- Sea World, FLA
33Q3 YOY
- Domestic Volume down 2.1
- Mgmt Sights
- 1. Deferred price increase
- 2. Hurricane Katrina
- International Volume up 70.
- Up 3.4 excluding Harbin
- due to increased volume in
- U.K., Canada Mexico, and
- higher Budweiser sales in China
34Profitability
35Management
Short Term
Long Term
36Income Statement
37Income Statement Key Figures
38Balance Sheet
39Balance Sheet
40Cash Flow Statement
41Stock Price
42Valuation
Dividend Discount Model
43Valuation II
44Heineken N.V.
45Origins
- The Heineken family entered the beer business in
1864, when Gerard Adriaan Heineken bought a
brewery in Amsterdam. - Over the past 140 years, under the leadership of
four generations of the Heineken family and
pursuing a policy of measured expansion and
consistent brand development, Heineken has grown
into one of the worlds leading brewing groups.
46Profile
- Heineken is on of the worlds leading brewers in
terms of sales volume and profitability it has
presence worldwide through a global network of
distributors - In volume terms it is the largest brewer and
beverage distributor in Europe where they realize
more than half of their sales - The Heineken brand, available in almost every
country on the planet, is the worlds most
valuable international premium beer brand.
47Goal and Strategy
- Heinekens goal is to grow the business in a
sustainable and consistent manner, while
constantly improving profitability. Its strategy
has four elements - Strive to reach a leading position in attractive
markets - Focus on capturing an ever-growing share of the
premium and specialty beer market segment - Work to improve efficiency and cut costs in
operations - Grow through selective acquisitions, so long as
they create shareholder value
- Heineken can therefore benefit from other
companys infrastructure and combine its
sales and distribution of the Heineken
brand with other strong local brands
48Company ownership structure
49Company ownership structure
- 50.005 of the shares of Heineken N.V., is held
by Heineken Holding N.V., this company has no
operational activities and is concerned with
safeguarding the long-term continuity,
independence and stability of Heineken N.V.s
activities. - Heineken N.V. is responsible for all the
operational activities and the companys goal and
business strategy - LArche Holding S.A., a Swiss Company, is fully
owned by the Heineken family. This company holds
50.005 of the Heineken Holding N.V. shares - The net asset value and dividend policy of
Heineken N.V. and Heineken Holding N.V. are
identical. However, Heineken Holding N.V. trades
at a discount
50Executive Board
- Tony Ruys Chairman since 2002. Joined Heineken
in 1993 after a career with Unilever NV in the
Netherlands and abroad - Marc Bolland Director since 2001. Joined
Heineken in 1986 and has held various positions
in the Netherlands and abroad - Jean-Francois van Boxmeer Director since 2001.
Joined Heineken in 1984 and has held various
positions in the Netherlands and abroad - René Hooft Graafland Director since 2002. Joined
Heineken in 1981 and has held various positions
in the Netherlands and abroad - Karl Büche Director since 2004. Joined Heineken
in 2004. Since 1972 he has held various positions
in Brau Union AG
51Executive Board Remuneration
- As of 2005, the remuneration package of the
Executive Board will include a base salary, an
annual bonus and a long-term incentive - The fixed salary will account for 45 of the
total remuneration package - The variable remuneration is divided equally
between short-term and long-term - This will ensure a balanced focus, on both
short-term and long-term performance
52Executive Board Remuneration
- Base salary
- The base salary for the Chairman will be set 30
above the base salary for the members of the
Executive Board - Short-term incentive
- The emphasis of the short-term incentive will be
on annual operational performance. - Organic net profit growth will be the measure
to asses the operational performance - Organic net profit growth is identified as growth
in net profit excluding exchange rate effects,
changes in consolidation, amortization of
goodwill, exceptional items and changes in
accounting policies
53Executive Board Remuneration
- Long-term incentive
- This long-term incentive will be a performance
based share plan - Each year a number of shares will be
conditionally awarded. The value of shares equals
325,000 for the members of the Executive Board
and 422,500 for the Chairman - The performance condition will be total
shareholder return, measured over a three year
period relative to a performance peer group. If,
over a three year period, Heineken performs
better than the median of the peer group the
Executive Board will be rewarded with shares - The shares will be subject to a holding
restriction of two years
54Executive Board Remuneration
- Below median, no shares will be awarded
- At 6th position, 25 of the target amount will
vest - At 5th position, 50 of the target amount will
vest - At 4th position, 75 of the target amount will
vest - At 3rd position, a 100 will be granted
- If Heineken is ranked first, the maximum number
of shares will vest. This is 1.5 times the target
amount of shares. Heineken is currently ranked
eleventh. - The performance peer group includes
Anheuser-Bush, Carlsberg, InBev, SABMiller,
Scotish Newcastle, Henkel, LOreal, LVMH/PPR,
Nestlé, Numico, Unilever
55Products and Brands
- Heineken owns and manages a portfolio of beer
brands. Its main international brands are
Heineken and Amstel - The Heineken brand is positioned as a premium
beer brand, except for its home market in the
Netherlands it is also the leading brand in
Europe and Amstel is the third largest - In Europe, Amstel is positioned in the mid-priced
segment, the largest segment of the market, and
is available in more than 90 countries around the
world - Heineken also owns and manages a strong portfolio
of more than 120 top-selling brands that includes
Cruzcampo, Zywiec, Birra Moretti, Murphys and
Star - The company has a limited presence in the
low-priced segment of the market
56Products and Brands
- Heineken and Amstel brands
57Products and Brands
- Heineken and Amstel brands
- Total Heineken brand volume rose to 11.4 millions
of hectoliters in the first half of 2005. The
Heineken brands performed strongly in Central and
Eastern Europe, Africa, Asia and Latin America - Amstel sales volume were stable at 5.3 millions
of hectoliters in the first half of 2005, with
substantial growth in Africa, offset by lower
volumes in some European markets - In 2004, total sales volume was made up as
follows the Heineken brand 18.7, Amstel 9.1
and other beer brands 72.2
58Sales by Region
- Heineken divide the world beer market in five
regions as follows
- Western Europe
- As of June 2005, performance in Western Europe
was mixed, with some Southern European markets
showing difficult economic environments and low
consumer spending
59Sales by Region
- Despite lower beers sales volume, better prices
were achieved in all major Western European
countries, in both the on-trade and the
off-trade. - Cost savings and efficiency improvements
positively contributed to EBIT growth. However,
EBIT was negatively affected by 34 million of
exceptional charges relating to production
improvements in France - Heineken brand premium volume in the first half
grew 0.8 despite lower sales volume in the
declining French market. Growth in other markets
remained healthy, particularly in Spain - In the Netherlands, sales volume was low, only
partially offset by improved price and sales mix
and lower costs
60Sales by Region
- In Spain, turnover and EBIT increased due to
higher sales volume, price and sales mix. The
construction of the new brewery in Seville (233
million project) with a capacity of 4.5 millions
hectoliters, will be finished at the end of 2006
and production reaching full capacity in 2008 - In Italy and the UK, volumes were up
- Central and Eastern Europe
- In the first half of 2005, net turnover and group
volumes were up, partially as a result of the
first-time consolidation of the new breweries in
Russia and Germany - Bulgaria, Austria and Slovakia showed lower
volumes due to higher excise duties
61Sales by Region
- In the first half of 2005, net turnover and group
volumes were up, partially as a result of the
first-time consolidation of the new breweries in
Russia and Germany - Bulgaria, Austria and Slovakia showed lower
volumes due to higher excise duties - Integration activities at Braun Union, which
started in 2004, have been completed. A total of
11 breweries and malteries have been closed so
far - In Poland, the restructuring of Group Zywiec
distribution system and the closure of breweries
in 2004 had a good impact in turnover and EBIT - Russia increased sales volume as a result of the
first-time consolidation of acquisitions (4 new
companies)
62Sales by Region
- Russia increased sales volume as a result of the
first-time consolidation of acquisitions (4 new
companies) - In Austria, due to a real estate divestment, EBIT
was low - In Greece, turnover rose slightly despite lower
volumes, thanks to cost control and improved
pricing - The Americas
- In the first half of 2005, the performance of the
Heineken group was mixed, with the Latin American
operations (Chile and Argentina), driving the
organic growth in the region and compensating the
slower first half in the USA - The joint-venture with Femsa S.A. for the USA
started in January 2005. Femsas Mexican brands
grew in volume
63Sales by Region
- Africa and the Middle East
- As of June 2005, the performance varied across
the region, with strong results in Nigeria and
South Africa and weak results in the Middle East. - Sales volume of Heineken and Amstel grew by 14
and 20 respectively. The Fayrouz brand in Egypt
also grew - Asia Pacific
- In 2004 in China, Heineken and Asia Pacific
Breweries merged and created Heineken Asia
Pacific Breweries China (HAPBC). In 2005 HAPBC
acquired a 40-stake in DaFuHao Breweries in
Jiangsu, which recently acquired a brewery in
Wuijang
64Sales by Region
65Financial Statements
66Financial Statements
67Financial Statements
68Financial Analysis
- Statement of Income
- As of June 2005, net turnover of the company rose
by 5.8 to 5.1 billion (4.9 in June 2004). At
the end of 2004 net turnover rose by 8.1 to
10.0 billion. Both increases were due to
price/mix improvements and net volume growth
69Financial Analysis
- In 2004, the operating profit rose 2 to 1.25
billion despite the negative impact of exchange
rate movements of 158 million - New acquisitions added 93 million to operating
profit before amortization of goodwill of 50
million - Income from non-consolidated participating
interests declined by 241 million to 140
million negative. This decrease was due to the
190 million impairment charge on Heinekens 20
participating interest in Cervejerias Kaiser and
must be viewed against the exceptional net gain
of 71 million in 2003 on the sale of the 15
interest in Argentinean brewing group Quilmes
70Financial Analysis
- Net interest charges rose to 180 million,
reflecting the higher interest charges in
connection with loans raised to finance
acquisitions - Net profit was down 32.7 to 537 million and
earnings per share declined to 1.10 (1.63 in
2003)
71Financial Analysis
- Balance Sheet and Cash flow statement
- As of June 2005, cash flow from operations
remained stable at 566 million compared with
574 million in the first half of 2004. Lower tax
payments were offset by a seasonal increase in
net working capital. The sale of real estate
assets in Austria also added 238 million net of
tax to the total cash inflow. - In 2004, cash flow from operations decreased to
1,520 million from 1,637 million in 2003. Net
investments in tangible assets added to 637
million. A total of 1,049 million was invested
in new acquisitions and expanding existing
interests.
72Financial Analysis
- This refers to the second phase of the Brau Union
acquisition in Austria (39.7), Shikan Brewery
(95.1), Volga Brewery (100) and Sobol Brewery
(100), the increased stake in Dinal (48) and
other acquisitions in Europe
73Financial Analysis
- The leverage ratio displayed by the company is
the result of its continuous process of
acquisitions in the industry. This process is
also reflected in the increment of its long-term
debt throughout time - The profitability of the company has been
decreasing over time due to the tight competition
in the American market and the downside in many
European economies during the last years
74Stock Analysis
- Heinekens stock is traded on the U.S. OTC under
the symbol HINKY.PK. As of February 17, 2006
HINKY traded at US35.20 or 29.63 (1
US1.18789)The following chart shows HINKYs 5
year stock performance
75Stock Analysis
- Gordons Growth Model
- This model can be used to valuate a company in a
mature industry. Heinekens dividend growth is
likely to be steady, therefore - Value of stock DPS1/(k-g)
- and DPS1 DPS0(1g)
- k (DPS1/P0)g
- Where DPS1 expected dividend paid out in one
year - k required rate of return on investment
g the assumed constant growth rate for dividend - P0 current stock price
76Stock Analysis
- In this case g 0.05 (the average of the last 5
years dividend growth on the stock) - DPS1 0.40(10.05) k (DPS1/P0) g
- DPS1 0.42 k (0.42/29.63) 0.05
- k 0.0641748
- Because Heinekens k looks small compared to the
one showed by its peer Anheuser-Busch (k 9.44),
we calculate the ß for Heineken, (ß0.276627
0.28) which reflects the lower cost of capital
that Heineken shows in Europe, where it displays
more than 80 of its revenue
77Recommendation
- The actual price of the stock is 29.63 or
US35.20 which is in line with the value obtained - Taking into account that the expected growth in
the beer industry will be minimum or flat, and
given the tight situation in Europe and the
continuous process of consolidation in the
industry, we recommend to HOLD the stock - Over the last years Heinekens growth has been
determined principally by its continuous process
of acquisitions and resulting synergies,
(basically a zero-sum game) rather than in its
presence in other markets
78SLEEMAN BREWERIES LTD
79The Company
- Established in 1985.
- Produces, sells, markets, and distributes Sleeman
line of Premium beers, as well as several
regional craft-brewed beers. - It is the leading brewer and distributor of
premium beer in Canada and the third largest
brewing company nationwide (after Molson and
Labatt's).
80History
- 1834 - John H. Sleeman establishes himself as a
brewer and malter. - 1851 - JHS purchases property in Guelph for the
Silver Creek Brewery. - 1898 - Recipe for Sleeman Cream Ale is brewed.
- 1900 - Sleeman Brewing and Malting Company is
incorporated. - 1933 - George A. Sleeman is caught smuggling beer
into Detroit. Faced with two choices - Pay the beer taxes and get out of the brewing
business. - Lose the brewery.
- He chose to pay the taxes, and sold off the
brewery. Sleeman brewery closes.
81History more recent
- 1984 - John Sleeman receives the leather bound
Sleeman recipe book and an original heritage
bottle from his Aunt. He decides to revive the
family business. - 1985 - The Sleeman Brewing and Malting Company is
incorporated on October 29th. - 1991 - Sleeman doubles brewing capacity to 200000
HL (60 MM bottles) and has 1 of the Ontario beer
market. - 1992 - Sleeman Cream Ale is exported to Detroit,
Michigan. - 1997 - Sleeman Honey Brown Lager is launched -
most successful product launch in company's
history. - 2002 - Sleeman launches Cans in unique "barrel"
cans. - 2004 - Sleeman acquires Unibroue
82Sleeman Brands
- Sleeman
- Upper Canada
- Okanagan Spring
- Seigneuriale
- Shaftebury
- Maritime Beer
- Unibroue
83Distribution Agreements
- Imports and distributes well-known international
brands. - 2006 Agreement to produce and distribute
Sapporo in Canada. - National distribution network.
84Sleeman Premium Beers
85Value Brands
- Mainly marketed in the Eastern segments
(Ontario). - Not a major focus, but company will Stratify
brands, with Pabst at the bottom and Old
Milwaukee as sub-premium.
86Business strategy
- Manage costs and increase efficiency Cost
Control decreasing cost per Hectoliter. - Grow premium brands. The company recognizes that
it won't win by engaging in a price war, and is
thus placing itself mainly as a premium beer
marketer for its brands, particularly in the
Western segments. - Continue to compete with Buck-a-beers with its
own value line Pabst, mainly in Eastern segment. - Expand US business, using Sleeman Cream Ale as
its lead brand. - Pursue other strategic acquisitions
particularly other premium craft-brewers.
87SWOT Analysis
88Strengths
- Strong brand name. Has clearly distinguished
itself from the two big brands, Labatts
Molson. - Unique packaging on both Bottles Cans. sets
apart from competitors. - National distribution network.
- Clear acquisition strategy Organic growth and to
buy other premium microbreweries.
89Weaknesses
- Debt-ridden company.
- No cash.
- Not large enough yet to realize real economies of
scale or to compete on price. - Susceptible to the seasons 2004 had poor summer
weather across the country. - Susceptible to other factors NHL Lockout.
90Opportunities
- U.S. markets Sleeman Unibroue brands are the
most recognizable Canadian premium beers. - Unibroue has distribution to 34 states.
- Oct 2005 Ontario raised floor prices from
24.00 to 26.40 (incl. deposit) - New deal with Quebec retailers.
91Threats
- Buck-a-beer competitors (Lakeport, Brick
Brewing) and its market segment has been very
successful, and is here to stay. - Molson, Labatts have slashed prices to compete.
- Other Tax-subsidized Microbreweries
- Increasing popularity of wine and spirits for
younger demographic.
92Financial Analysis
93Income Sheet
SOURCE COREREFERENCE
94Income Statement Analysis
- Slowdown in Revenue generation, Zero growth since
2003 (but no decline). - Net income estimate for 2005 will be lowest since
2001. - Widening gap between Revenues, EBITDA and Net
Income Inefficiency and lack of cost control.
95Sleeman - Efficiency
96Balance Sheet
97Balance Sheet
- Increasing Debt and L/T debt.
- No cash until last Qtr Q3 2005.
- Increasing Inventories reflect no growth in
sales - Increasing Receivables
- Increasing Intangibles that make up an increasing
portion of Total Assets. - General trend of increasing Current Liabilities.
98(No Transcript)
99Cash Flow Analysis
100Valuation
- No dividends given in companys history
- Multiples Valuation Used
- Conservative EPS estimated 2006 at 0.70 (vs. Q3
2005 report of 0.60-0.65)
101TSXALE
102Recommendation