Communicating Across Cultures - PowerPoint PPT Presentation

1 / 19
About This Presentation
Title:

Communicating Across Cultures

Description:

Franchises (customize for culture) Trade Agreements. Three ... Mattel President visit China Executive. Patience. Improving Oral Communication. Nonverbals ... – PowerPoint PPT presentation

Number of Views:506
Avg rating:3.0/5.0
Slides: 20
Provided by: Wellb3
Category:

less

Transcript and Presenter's Notes

Title: Communicating Across Cultures


1
Communicating Across Cultures
2
Why the need for cross-cultural communication
skills?
  • Why are American companies expanding
    internationally?
  • Why, specifically do you believe Asian countries
    are targeted?
  • What statistic did your test provide pertaining
    to Japan?

3
(No Transcript)
4
Wal-Mart Communication in Action
  • What differences in the Wal-Mart experience are
    there for
  • employees?
  • consumers?
  • executives?

5
Three Important Trends
  • Globalization of markets
  • Commonplace
  • Made in America isnt
  • Chains
  • Franchises (customize for culture)
  • Trade Agreements

6
(No Transcript)
7
Three Important Trends
  • Globalization of markets
  • Commonplace
  • Made in America isnt
  • Chains
  • Franchises (customize for culture)
  • Trade Agreements

8
General Agreement on Tariffs and Trades (GATT)
9
Technology
  • Transportation
  • Supersonic planes
  • Highly-developed systems
  • Communication
  • Instantaneous
  • Equal field
  • Marketing strategies

10
Intercultural Workforce
  • Increasing Diversity
  • Civil Rights Act of 1964
  • Hire and promote more qualified
  • More women and minorities in workforce
  • Hiring from non-traditional sources
  • Strategic alliances and foreign ownership

11
Trends in US Population Shape
  • Grow by 50 by 2050
  • 275m to 394m (2/3s from immigration)
  • Older workforce
  • Gender 50 years (mid 1960s early 2000s)
  • 66 male 34 female
  • 52 male 48 female
  • Glass Ceiling
  • Whites down minorities up
  • African Americans, Hispanics, Asians

12
What is culture?
  • High Context Culture
  • Low Context Culture
  • P. 108
  • Hofstede Framework

13
Low Context High Context
  • Direct
  • Face value
  • Minimal non-verbal
  • Individualism
  • Logic
  • Linear
  • Highly structured
  • Detailed
  • Indirect
  • Embedded meanings
  • Reads nonverbal
  • Group over Individual
  • Context and feeling
  • Spiral logic
  • Ambiguous dialog
  • Simple

14
Intercultural Proficiency
  • Ethnocentrism
  • Inherent view of superiority or right
  • How could ethnocentrism confuse business?
  • Tolerance
  • Empathy
  • Do these present a dilemma for Christian business
    people?

15
Intercultural Proficiency
  • Saving face
  • Mattel President visit China Executive
  • Patience

16
Improving Oral Communication
  • Nonverbals
  • Basic Expressions (p. 115)
  • Simple English
  • Speak slowly and enunciate clearly
  • Observe eye messages
  • Encourage feedback

17
Improving Communication
  • Check for comprehension
  • Accept blame
  • Listen without interrupting
  • Remember to smile
  • Follow up in writing

18
Improving Written Communication
  • Adopt local formats (p. 117)
  • Observe titles and rank
  • Use short sentences and paragraphs
  • Avoid ambiguous expressions
  • Strive for clarity
  • Use correct grammar
  • Cite numbers carefully
  • Accommodate reader in tone and style

19
(No Transcript)
Write a Comment
User Comments (0)
About PowerShow.com