Industry Trends and Research Results Aggregate Report November 24, 2004

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Industry Trends and Research ResultsAggregate
ReportNovember 24, 2004
2004 Program Survey
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Table of Contents
Introduction 3 Executive Summary
5 General 9 Program Structure 13 Cohort
Demographics 26 Admission Requirements 44 Budg
et Annual Expenses 49 Faculty 63 Classroom
Technology 66 Student Services 71 Internatio
nal Trip 75 Appendices A.
Participants 84 B. Questionnaire 97
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Introduction

• Objectives
• The goals of the Program Survey are to enable
  Executive and Professional MBA programs to
• Contribute to a common set of industry measures
• Develop and share best/common practices
• Make continuous improvements using fact-based
  decision-making and industry standards and
• Compare their results to other participating
  schools and optional six peer programs.
• Enhancements in 2004
• A total census was achieved with completion by
  100 of the membership
• Additional sections regarding Faculty, Classroom
  Technology, Student Services, and International
  Trip were added
• Added the ability for members to optionally
  choose the public display of average GMAT, GPA,
  full-time and management experience data within
  the online Executive MBA Council Directory
• The peer selection process was integrated within
  the survey as a one-step process and
• Reports were delivered prior to the annual
  conference for the first time.

• Methodology
• The Center for Research commissioned Percept
  Research to design and field the web-based 2004
  Program Survey, integrating the annual directory
  submission for membership renewal.
• Council members were sent invitations to update
  their Program Survey via their unique Research
  Portals starting on June 8, 2004.
• Fielding of the Program Survey concluded on
  August 20, 2004 (deadline extended).
• Percept Research tabulated data and developed the
  presentation of results as one of two reporting
  options
• AGGREGATE displays membership data in standard
  comparison segments or
• PEER displays program data along with membership
  data in standard comparison segments and a
  customized peer composite.

The Program Survey feeds the online Council
Directory. Members may adjust their records at
any time via their unique Research Portal.
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How to Read this Report
Tables. Several questions are depicted as tables
instead of bar charts due to the large number of
data points displayed. Segment Charting. All
charts include standard subgroups as segments for
comparison as outlined below. All charts in this
report depict the means for each segment for
comparison.
Census. These results represent the entire
membership in aggregate. All Executive MBA
Council members participated in the 2004 Program
Survey. Tracking Over Time. This report
includes 2003 All Programs data for questions
that were identical last year. Charts of
questions that were added this year will not
include the 2003 All Programs segment. N Sizes.
All bar charts in this report have an N listed
for the subgroups listed in the chart. The Ns
are equal to the number of programs who answered
the question(s) represented by the graph. It is
important to distinguish between the different N
sizes because typically the larger the N, the
more statistically reliable the results. Not all
questions were mandatory in the 2004 Program
Survey which will account for varying N
sizes. Data Label Formatting. Some bar charts
will not display the symbol in the bar segments
due to the large number of response options for a
particular question and the limitation of display
space within the segment. These charts will
still list the formatting in the axis for
correct interpretation.
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Executive Summary

• General
• The Council experienced strong membership growth
  in Europe and Asia since last year (from 19 of
  the total membership to 23).
• Program Structure
• The pace of growth for new programs this decade
  rivals the last decade. Over 80 of the
  non-US/Canada programs started since 1990.
• While, overall, most programs start in the
  traditional January or August/September months,
  non-US/Canada programs are more diverse with
  start dates.
• Two-thirds of the membership require an
  international trip.
• Overall, the average program length is 20.5
  months. PMBA programs are typically 5 months
  longer than EMBA programs with less in-class
  instruction due to higher prevalence of distance
  learning applications.
• PMBA programs spend almost twice the amount of
  in-class instruction on elective courses than
  EMBA programs.
• For programs with tuition less than 30,001, the
  larger amount of distance learning programs
  primarily offered is influenced by a large
  proportion of less expensive PMBA programs.
• Approximately four-fifths of the membership
  maintains AACSB accreditation.
• One-third of all non-US/Canada programs are
  offered jointly with other schools.

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Executive Summary

• Cohort Demographics
• Across the membership, the average program size
  is 105 students with non-US/Canada programs much
  larger at 128 students compared to 96 students
  for US/Canada programs. PMBA programs (199) are
  twice the size of EMBA programs (93 students).
• Average EMBA class size remained consistent with
  41 students while average PMBA class size
  increased 13 from last year to 54 students.
  Higher cost programs have larger cohorts.
• Higher cost programs report higher GMAT scores.
• PMBA students are 5 years younger than EMBA
  students.
• Non-US/Canada students tend to have less
  management experience. Also, PMBA students have
  three years less management experience than their
  EMBA counterparts
• More expensive programs collect significantly
  more inquiries which is most likely due to higher
  awareness and larger markets. Expectedly, more
  expensive programs collect significantly more
  applications as well.
• PMBA programs receive 53 more applications than
  EMBA programs. PMBA programs accept 67 more
  applications than EMBA programs.
• The number of applications accepted increases
  with program cost.
• Lower cost programs tend to have higher the
  applicant yield.
• Acceptance rates are higher for PMBA programs
  while enrollment yield is significantly lower for
  PMBA programs compared to EMBA programs.
• Overall, tuition reimbursement has dropped since
  last year. 38 of non-US/Canada students
  received no tuition reimbursement compared to
  just 25 of US/Canada students.

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Executive Summary

• Admission Requirements
• An interview is required by almost all
  non-US/Canada programs and programs with tuition
  more than 60,000.
• Higher cost programs are more likely to waive the
  undergraduate degree requirement.
• Non-US/Canada programs and programs with tuition
  less than 30,001 require lower minimum
  management experience.
• PMBA programs typically require 2 years less
  management experience and 2.5 years less work
  experience.
• The more expensive the tuition, the higher
  minimum work experience required.
• Budget Annual Expenses
• Overall, budgets have decreased since last year.
• The annual budget of programs costing more than
  60,000 is significantly larger than other cost
  segments. These programs have dramatically
  larger operating expenses.
• The annual budget for non-US/Canada programs
  significantly smaller than their counterparts.
• Overall, operating expenses have decreased from
  last year while non-operating expenses have
  increased.
• The operating budget of US/Canada programs is
  more than double their counterparts.
• PMBA programs reported that more than half of
  faculty compensation is Inload/Onload.
• Higher tuition correlates with higher cost per
  course.
• Faculty
• Overall, the program director and faculty
  committee tend to jointly drive the curriculum.
• The program director is almost always responsible
  for steering curriculum and takes a larger role
  in selecting faculty especially for non-US/Canada
  programs.

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Executive Summary

• Classroom Technology
• Programs with higher tuition are more likely to
  provide laptops, while non-US/Canada programs do
  not offer laptops to students.
• More PMBA programs are primarily offered through
  distance learning than EMBA programs.
• Twice as many public programs have replaced
  contact hours with some form of distance learning
  compared to private programs.
• Student Services
• Fewer Non-US/Canada programs offer the general
  services typically offered by US/Canada programs.
• Fewer Non-US/Canada programs offer career
  counseling or on-campus interviews compared to
  their counterparts.
• Compared to non-US/Canada programs, significantly
  more US/Canada programs offer the same career
  services to non-funded students as they do to
  corporate-funded students.
• International Trip
• Only one-third of all programs report that
  students assist with planning the trip itinerary.
  Only one-third of all programs report that
  students assist with planning the trip itinerary.
  18 of non-US/Canada programs involve students
  compared to 36 of US/Canada programs
• Approximately two-fifths of all programs
  coordinate their trip with other schools. 67 of
  non-US/Canada programs coordinate with other
  schools compared to 26 of US/Canada programs.
• Most programs average 12 days spent on their trip
  (including travel days).
• Either the program director or program
  coordinator handles trip logistics for 79 of all
  programs.
• Vendors manage the trip twice as often for
  US/Canada programs (21) than their counterparts
  (9).
• Brazil is consistently the most frequently
  mentioned destination across all programs and
  comparison segments.
• An international trip more likely included with
  increasing cost of program.
• Trip is typically extra for PMBA programs.

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General
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General EMBA vs. PMBA
A1. Please enter the type of the program.
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General Geographic Region
A3. Please list the geographic region where your
program is located.
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General Public vs. Private
A6. Please indicated if your University/College
is publicly or privately funded.
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Program Structure
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Program Structure First Year of Program
B1. When was the first year of the program?
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Program Structure Degrees Offered
B2. Please enter the degree(s) offered (multiple
response).
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Program Structure Month Program Begins
B3. Please enter the month (or months for
multiple intakes) program begins (multiple
response).
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Program Structure International Trip
B5. Is an international trip required?
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Program Structure Residency Required
B6. Is residency required?
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Program Structure Length of Program
B7. Please enter the length of program in months.
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Program Structure Length and Hourly Requirements
B7. Please enter the length of program in
months. B8. How many instructional in-class
hours are required for this program? B9. How
many of the total in-class hours are spent in
elective courses for the entire program? B10.
Please enter the number of credit hours required
for this program.
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Program Structure Distance Learning
B11. Is this program primarily offered through
Distance Learning?
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Program Structure Enrollment Fees
B13. Please enter the fees for each program.
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Program Structure Accreditation
B14. Please select accreditation organization(s)
(multiple response).
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Program Structure Joint Programs
B15. Is this program delivered jointly with
another institution?
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Program Structure Program Size
B17. Please indicate the total number of students
enrolled in the current academic year (in all
cohorts, not just the graduating class).
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Cohort Demographics
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Cohort Demographics Class Size
C1A. Class Size (at start of program) in your
most recent cohort?
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Cohort Demographics Gender
C1B. How many female students were enrolled in
your most recent cohort? (percentage based on
Class Size)
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Cohort Demographics Age
C2. Please enter the average age among the
students enrolled in your most recent cohort.
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Cohort Demographics GMAT Score
C3A. What is the average GMAT score for all
students enrolled in your most recent cohort?
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Cohort Demographics GPA
C3B. What is the average undergraduate GPA for
all students enrolled in your most recent cohort?

Note 1 outlier was removed from Non-US/Canada
Programs to ensure data integrity.
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Cohort Demographics Work Experience
C3C. What was the average number of years of
full-time work experience among the students
enrolled in your most recent cohort?
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Cohort Demographics Management Experience
C3D. What was the average number of years of
management experience among the students enrolled
in your most recent cohort?
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Cohort Demographics Inquiries
C4A. Approximately how many inquiries did you
receive about this program in your most recent
cohort?
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Cohort Demographics Applications Received
C4B. How many applications did you receive for
your most recent cohort?
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Cohort Demographics Applications Accepted
C4C. How many applications did you accept for
your most recent cohort?
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Cohort Demographics Applicant Yield
C4B. How many applications did you receive for
your most recent cohort? / C4A. Approximately how
many inquiries did you receive about this program
in your most recent cohort? (includes only
programs that answered both questions)
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Cohort Demographics Acceptance Rate
C4C. How many applications did you accept for
your most recent cohort? / C4B. How many
applications did you receive for your most recent
cohort? (includes only programs that answered
both questions)
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Cohort Demographics Enrollment Yield
C1A. Class Size (at start of program) in your
most recent cohort? / C4C. How many applications
did you accept for your most recent cohort ?
(includes only programs that answered both
questions)
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Cohort Demographics Tuition Reimbursement
C5A-C. What percentage of students received
full, partial, and no tuition reimbursement from
their employer for your most recent cohort?
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Cohort Demographics International Students
C6. How many international students did you have
enrolled in your most recent cohort? (percentage
based on Class Size)
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Cohort Demographics Ethnicity
C7. FOR NORTH AMERICAN PROGRAMS ONLY How many
students (not including International students)
did you have enrolled for each group below for
your most recent cohort?
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Cohort Demographics Regional Background
C8. FOR NON-NORTH AMERICAN PROGRAMS ONLY How
many students did you have enrolled for the
following regions below for your most recent
cohort?
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Admission Requirements
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Admission Requirements Undergraduate Degree
D1A. Undergraduate Degree Required? (Yes, with
some exceptions was not a response option in
2003)
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Admission Requirements Interview
D1B. Interviewed Required? (Yes, with some
exceptions was not a response option in 2003)
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Admission Requirements Minimum Management
Experience
D2A. Please indicate the minimum management
experience required.
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Admission Requirements Minimum Work Experience
D2B. Please indicate the minimum work experience
required.
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Budget Annual Expenses
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Budget FTEs
F1. What is the total number of FTEs including
all administrators working in this program?
Note 5 outliers were removed from Non-US/Canada
Programs to ensure data integrity.
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Budget Salary Expenditure
F2. What is the total annual expenditure for
salaries (not including faculty costs)?
Note 4 outliers were removed to ensure data
integrity.
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Budget Total Annual Budget
F3. Please indicate how your annual expenses (not
including staff salaries and faculty costs) were
distributed in your most recent or current fiscal
year. A. Total Annual Budget
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Budget Operating Expenses
F3. Please indicate how your annual expenses (not
including staff salaries and faculty costs) were
distributed in your most recent or current fiscal
year. B. Operating Expenses (residencies,
student food, office equipment, books, etc.)
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Budget Non-Operating Expenses
F3. Please indicate how your annual expenses (not
including staff salaries and faculty costs) were
distributed in your most recent or current fiscal
year. C. Non-Operating Expenses
(media/advertising, course development,
recruiting, etc.)
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Budget Operating vs. Non-Operating Expenses
F3. Please indicate how your annual expenses (not
including staff salaries and faculty costs) were
distributed in your most recent or current fiscal
year. B. Operating Expenses (residencies,
student food, office equipment, books, etc.) C.
Non-Operating Expenses (media/advertising, course
development, recruiting, etc.)
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Budget Faculty Compensation
F4. Please indicate your faculty compensation.
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Budget Overload/Offload Cost Per Course
F5. If you indicated that some faculty receives
Overload/Offload compensation, please indicate
the average overload/offload cost per course that
is paid to your faculty including benefits.
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Budget Overload/Offload In-Class Hours
F6. If you indicated that some faculty receives
Overload/Offload compensation, please indicate
how many in-class hours a faculty member teaches
for this overload/offload level of compensation.
Note 3 outliers were removed from Non-US/Canada
Programs and 2 outliers were removed from
US/Canada Programs to ensure data integrity.
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Budget Cost Per Student
Calculated (F2. What is the total annual
expenditure for salaries (not including faculty
costs)? F3A. Total Annual Budget) / B17.
Please indicate the total number of students
enrolled in the current academic year (in all
cohorts, not just the graduating class).
Calculation does not include faculty costs. Only
programs that responded to all questions in the
calculation are included.
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Budget Total Revenue
Calculated B13B. Total Program Cost (including
deposit, tuition all fees for the entire length
of the program) B17. Please indicate the total
number of students enrolled in the current
academic year (in all cohorts, not just the
graduating class).
Only programs that responded to all questions in
the calculation are included.
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Budget Total Expenditures
Calculated F2. What is the total annual
expenditure for salaries (not including faculty
costs)? F3A. Total Annual Budget
Calculation does not include faculty costs. Only
programs that responded to all questions in the
calculation are included.
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Budget Total Margin
Calculated Total Revenue Total Expenditure
(note Faculty Cost Not Included)
Calculation does not include faculty costs. Only
programs that responded to all questions in the
calculation are included.
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Faculty
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Faculty Steering Curriculum
G1. Who is responsible for driving curriculum?
(multiple response)
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Faculty Faculty Selection
G2. Who is responsible for faculty selection?
(multiple response)
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Classroom Technology
67
Classroom Technology Supply Computer
H1. Do you provide a laptop computer as a part of
your program fee to students?
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Classroom Technology Use Distance Learning
H2. Have you replaced classroom contact hours
with some form of distributed or distance
learning education?
69
Classroom Technology Contact Replaced by
Distance Learning
H3. Within the past year, what percentage of
total program hours have you replaced with
distributed or distance learning education? H4.
Within the next 2 years, what percentage of
in-class hours do you expect to replace with
distributed or distance learning?
70
Classroom Technology Distance Learning
Applications
H5. If you answered yes to H2, what kind of
distributed or distance learning technology are
you using?
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Student Services
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Student Services General Services Offered
I1. Which student services do you provide to your
students? (multiple response)
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Student Services Career Services Offered
I2. Which career services do you provide to your
students and/or alumni? (multiple response)
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Student Services Career Services Offered
I3. Does your program offer the same career
services to non-funded students as it offers
corporate-funded students?
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International Trip
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International Trip Existing Class vs. Stand
Alone
J1A. Is your international trip part of an
existing class?
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International Trip Grade Assignment
J1B. Is a letter grade assigned for your
international trip?
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International Trip Managing Logistics
J1C. Who manages the logistics of your
international trip?
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International Trip Itinerary Planning
J1D. Do students help plan the itinerary of your
international trip?
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International Trip Coordinating with other
Schools
J1E. Is your international trip coordinated in
partnership with another school?
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International Trip Cost for Students
J1F. How is the cost of the international trip
allocated for your students?
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International Trip Duration
J2. Please indicate the duration (in days) of
the international trip for each program,
including travel days.
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International Trip Destinations
J3. Please list the destination(s) of the
international trip for each of your programs.
You can list up to six destinations for the
current year for each program. Top Six
Responses
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Appendix A Participants
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Appendix A Participants
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Appendix A Participants
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Appendix A Participants
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Appendix A Participants
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Appendix A Participants
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Appendix A Participants
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Appendix A Participants
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Appendix A Participants
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Appendix A Participants
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Appendix A Participants
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Appendix A Participants
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Appendix A Participants
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Appendix B Questionnaire
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Appendix B Questionnaire
Questionnaire is included as an attachment.