10 tips for Caxtons editors

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10 tips for Caxtons editors

• Make systems for spellchecking.
• Choose the real story.
• Get to the point early in the presentation.
• Give substance biltong, not chewing gum.
• Lose the hackneyed language.
• Vantage point high or low, not half-way tween.
• Avoid unscientific claims.
• Ban boring, lumbering content bureaucratese.
• Police stats find the concrete uniqueness in
  each case identify a story.
• Dont discriminate in language headlines.