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Basic Bulk Mail Preparation and Mailpiece Design

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Title: Basic Bulk Mail Preparation and Mailpiece Design


1
  • Basic Bulk Mail Preparation and Mailpiece Design
  • Presented By Felicia Carter

2
Basic Bulk Mail Acceptance and Mailpiece Design
  • What is Bulk Mail?
  • Basic Mailpiece Design
  • Addressing Requirements
  • Preparation Requirements

3
What is Bulk Mail?
  • The term "bulk mail" refers to quantities of mail
    prepared for mailing at reduced postage rates.
  • Bulk mail" means discounted First-Class Mail and
    advertising mail (called "Standard Mail" by the
    Postal Service).
  • The Postal Service uses the terms "bulk" and
    "presorted" interchangeably.
  • Bulk rates are discounted from "single-piece"
    rates. "Single-piece" means that you pay the full
    postage rate.

4
What is Bulk Mail?
  • Bulk mail is a workshare process
  • The Postal Service offers discounts for bulk
    mailings because you do some of the work that
    otherwise would have to be done by the Postal
    Service
  • Mailers make an investment in time and
    technology, and the Postal Services costs are
    reduced and you pay less postage.

5
Basic Mailpiece Design
  • What is Mailable?
  • Not everything. Some items cannot be mailed, for
    legal and safety reasons.
  • It is the mailers responsibility to ensure that
    they do not mail anything that can injure postal
    employees, postal equipment, or customers mail.
  • Some mailpieces are too small to be mailed --
    they are likely to get lost or jammed in postal
    equipment.
  • Some mailpieces are too large to be mailed --
    they are simply too big for the Postal Service to
    handle. Some things are not the right shape to be
    mailed.

6
Basis Mailpiece Design
  • Letter Size Pieces

Min. Max. Length 5 11-1/2 Height
3-1/2 6-1/8 Thickness 0.007 1/4
NOTE Pieces exceeding 4 1/4 high or 6 long
must be at least .009 thick.
5" Min. Length
Maximum Weight First-Class 3.3 oz. Machinable
Presort 3.5 oz. Automation Standard
Presort 3.3 oz. Machinable Presort 3.5
oz. Automation
3 1/2 Min. Height
7
Basic Mailpiece Design Nonmachinable Criteria
Basic Mailpiece Design

Aspect ratio (length divided by height) is less
than 1.3 or greater than 2.5
5"
Unacceptable 4 5 1.25
  • Square
  • Rectangular

4"
6"
Acceptable 4 6 1.5
4"
8
Basic Mailpiece Design- Nonmachinable Criteria
  • Polybagged, polywrapped, or enclosed in any
    plastic material Nonmachinable Mail

PLASTICS INC PO BOX 0000 ANYWHERE IN 46206-0001
U.S. POSTAGE PAID PERMIT xxx City State
POSTAL FORUM 801 Mount Vernon Place NW Washington
DC 20001
  • Also not permitted on automation-rate letter-size
    mail.

9
Basic Mailpiece Design- Nonmachinable Criteria
  • Clasps, strings, buttons, or similar closure
    devices Nonmachinable Mail

Also not permitted on automation-rate letter-size
mail.
10
Basic Mailpiece Design- Nonmachinable Criteria
  • Odd shaped items such as pens, pencils, or loose
    keys or coins that cause the thickness of the
    mailpiece to be uneven.

Also not permitted on automation-rate letter-size
mail. Letters must be uniformly shaped.
11
Basic Mailpiece Design- Nonmachinable Criteria
  • If it is too rigid (does not bend easily when
    subjected to a transport belt tension of 40
    pounds around an 11-inch diameter turn).

Automation-rate letter-size mail must be flexible.
12
Basic Mailpiece Design- Nonmachinable Criteria
  • Pieces exceeding 4 ¼ X 6 and less than .009
    thick.

6 to 11.5 Long
5 to 6 Long
3.5 to 4.25 High
Thickness .009 to .025
Thickness .007 - up to .016 for postcards -
up to .25 for letters
Automation letter rate pieces must meet the above
dimensions.
13
Basic Mailpiece Design- Nonmachinable Criteria
  • Has a delivery address parallel to the shorter
    dimension of the mailpiece.

U.S. POSTAGE PAID PERMIT xxx City State
POSTAL CUSTOMER COUNCIL 475 LEnfant Plz
Washington DC 20260-0846
Automation rates require that the delivery
address be parallel to the longest dimension.
14
Basic Mailpiece Design- Nonmachinable Criteria
  • Booklet-type pieces having the bound edge (spine)
    along the shorter dimension of the piece or at
    the top, regardless of the use of tabs, wafer
    seals, or other fasteners.

SPINE
U.S. POSTAGE PAID PERMIT xxx City State
POSTAL FORUM 801 Mount Vernon Place NW
Washington DC 20001-3614
15
Basic Mailpiece Design- Nonmachinable Criteria
  • Self-mailers with a folded edge perpendicular to
    the address if the piece is not folded and
    secured according to DMM 201.13.02.

U.S. POSTAGE PAID PERMIT xxx City State
U.S. POSTAGE PAID PERMIT xxx City State
FOLD
FOLD
POSTAL CUSTOMER COUNCIL 801 Mount Vernon Place
NW Washington DC 20001-3614
POSTAL CUSTOMER COUNCIL 801 Mount Vernon Place
NW Washington DC 20001-3614
Automation rates require that self-mailers with
the fold along the shorter dimension have the
fold on the right or leading edge.
16
Basic Mailpiece Design
  • Flat Size Pieces
  • Must be flexible
  • Uniform in thickness
  • Rectangular in shape

17
Addressing
  • Youve gone through a lot of time and expense to
    create a mailpiece that is attractive and
    effective. Now you need to make sure that it gets
    to your customer.
  • The Postal Service processes your mail on
    machines that read address information and
    translate it into a barcode. When a machine
    misreads an address, that mailpiece may get
    mis-sorted or delayed.
  • Believe it or not over 42 million Americans move
    every year.

18
Addressing
  • Delivery Address
  • The delivery address is the most important
    information on your mailpiece.
  • Use the following format for your delivery
    addresses
  • Name or attention line JANE L MILLER
  • Company MILLER ASSOCIATES
  • Delivery address 1960 W CHELSEA AVE STE 2006
  • City, state, ZIP Code ALLENTOWN PA 18104

19
Addressing
  • When is a Return Address Required?
  • Mail of any class, when its return and/or address
    correction is requested
  • Official Mail
  • Mail paid with precanceled stamps
  • Matter bearing a company permit imprint
  • Priority Mail
  • Periodicals in envelopes or wrappers
  • Package Services (except unendorsed Bound Printed
    Matter)
  • Registered Mail
  • Insured Mail
  • Collect on Delivery (COD) Mail
  • Certified Mail if a return receipt is requested
  • Express Mail if a return receipt is requested.
    The return address on the Express Mail label
    meets this standard

20
Addressing
  • Tips on Addressing
  • Always put the address and the postage on the
    same side of your mailpiece.
  • On a letter, the address should be parallel to
    the longest side.
  • All capital letters.
  • No punctuation.
  • At least 10-point type.

21
Addressing
  • Tips on Addressing
  • One space between city and state.
  • Two spaces between state and ZIP Code.
  • Simple type fonts.
  • Left justified.

22
Addressing
  • Tips on Addressing
  • Black ink on white or light paper.
  • No reverse type (white printing on a black
    background).
  • If your address appears inside a window, make
    sure there is at least 1/8-inch clearance around
    the address. Sometimes parts of the address slip
    out of view behind the window and mail processing
    machines cant read the address.
  • If you are using address labels, make sure you
    dont cut off any important information. Also
    make sure your labels are on straight. Mail
    processing machines have trouble reading crooked
    or slanted information.

23
Addressing
  • Automated mail processing machines read addresses
    on mailpieces from the bottom up and will first
    look for a city, state, and ZIP Code.
  • Then the machines look for a delivery address. If
    the machines cant find either line, then your
    mailpiece could be delayed or misrouted.
  • Any information below the delivery address line
    (a logo, a slogan, or an attention line) could
    confuse the machines and misdirect your mail.

24
Addressing
  • Window envelopes must have 1/8 clearance between
    the address printing and any window edge
    throughout maximum insert shift.

1/8 Min.
1735 N LYNN ST ARLINGTON VA 22209-6030
1/8 Min.
1/25 Min.
National Postal Forum 810 Mount
Vernon Pl NW Washington DC 20001-3614
Logos should be placed above address line
.
25
Addressing
  • Tap Test

How is the Tap Test Performed? 2 Taps on the
bottom, then 2 taps on each end
26
Addressing
  • Tabbing Requirements

DOUBLE POSTCARD
BOOKLET
Tabs 2 Needed Spine
Bottom Sheets Multiple with
cover Basis Weight 20 lbs. (Cover)
Tabs 1 Needed Folded Edge
Prefer Bottom, Top Acceptable
Sheets Single Basis Weight 75
lbs.
FOLDED SELF-MAILER
FOLDED SELF-MAILER
FOLDED SELF-MAILER
Tabs 1 Needed Folded Edge
Bottom Sheets
Multiple Basis Weight 24 lbs.
Tabs 2 Needed Folded Edge Top
or Bottom Sheets
Single Basis Weight 20 lbs.
Tabs 1 Needed Folded Edge
Bottom Sheets
Single Basis Weight 28 lbs.
27
Mail Preparation
  • Annual Fee - 175.00
  • 200 pieces (or 50 lbs) minimum
  • Printed material or merchandise
  • Deposited at designated entry point
  • Sorted into bundles, trays and/or sacks
  • Postage paid on all pieces

28
Mail Preparation
  • Mailers who elect to presort their mailings must
    pay postage by
  • 1. Permit Imprint,
  • 2. Postage Meter
  • 3. Precanceled Stamps
  • An annual mailing fee must be paid once each
    12-month period at each post office of mailing.
  • The fee may be paid in advance only for the next
    12 months and only during the last 60 days of the
    current serviced period. The fee charged is that
    which is in effect on the date of payment.
  • A mailer paying this fee may enter clients
    mail as well as the mailers own mail.
  • Presorted mail
  • 1. Cannot be deposited in collection
    boxes, mail boxes, or other mail receptacles
  • 2. Cannot be given to a letter carrier
  • 3. Must be brought to a business mail
    entry (BMEU), a detached mail unit (DMU), or to a
    designated post office where it is accepted
    and verified by postal employees.

29
Mail Preparation
  • Payment Methods

Permit
Precanceled Stamp
Meter
NONPROFIT ORGANIZATION U.S. POSTAGE PAID NEW
YORK, NY PERMIT NO. 1
NONPROFIT ORGANIZATION
5
9
O.16
NON PROFIT
PRSRT STD
U.S. POSTAGE PAID NEW YORK, NY PERMIT NO. 3
10
PRSRT STD
5
0.23
PRSRT STD
3 Options
30
Mail Preparation- Machinable Mailing
  • 3-DIGIT/ORIGIN AADC MIXED AADC
  • (Optional) (Required)
    (Required)
  • Rate AADC (1) Rate AADC Rate MXD ADC

Rate .113
Rate .113
Rate .164
NP STD
Rate .204
Rate .204
Rate .255
AADC SPRINGFIELD 010 STD LTRS AADC
MACH MILWAUKEE WI

MXD MILWAUKEE WI 530 STD LTRS MACH WKG
MILWAUKEE WI
SPRINGFIELD MA 010 STD LTRS 3D MACH
MILWAUKEE WI
(1) AADC Rate for Any 3-Digit/Origin Tray for
the Origin SCF Containing Fewer Than 150 Pieces.
3 digit origin trays required for FCM and
optional for STD mail. Postcard-Size Pieces
Always Banded Other Pieces Banded Only If
Placed in Less-Than-Full Tray or Overflow Trays.
31
Mail Preparation
  • Machinable Tray Label
  • Barcoded Tray Label

LINE 1 (Destination LINE 2 (Content) Label
Barcode Numeric Human-Readable of Barcode LINE
3 (Origin)
Machinable
32
Mail Preparation- Nonmachinable Letter
  • More money and more work.

5-DIGIT 3-DIGIT ADC MIXED
ADC (Required) (Required)
(Required) (Required) Rate 5D Rate
3 digit /ADC Rate ADC Rate MXD ADC
Rate .278
Rate .307
Rate .429
Rate .195
NP STD
Rate .369
Rate .286
Rate .398
Rate .520
33
Mail Preparation- Nonmachinable Mailing
  • Nonmachinable Tray Label

LINE 1 (Destination LINE 2 (Content) Label
Barcode Numeric Human-Readable Barcode LINE
3 (Origin)
MILWAUKEE WI 530 STD LTR 3D
MANUAL MILWAUKEE WI
5300155407
34
Mail Preparation- Presorted Flats
  • 5-DIGIT 3-DIGIT ADC
    MIXED ADC
  • (Required) (Required)
    (Required) (Required)
  • Rate 5 digit Rate 3 digit
    Rate ADC Rate MXD ADC

Rate.195
Rate .259
Rate .293
Rate .389
NP STD
Rate .321
Rate .385
Rate .419
Rate .515
5
3
A
X
PHILADELPHIA PA 19118 STD
FLTS 5D NON BC
TOPEKA KS
PHILADELPHIA PA 191
STD FLTS 3D NON BC
TOPEKA KS
ADC PHILADELPHIA PA 190
STD FLTS ADC NON BC
TOPEKA KS
MXD KANSAS CITY KS 66340 STD
FLTS NON BC WKG
TOPEKA KS
35
Helpful Information
  • WWW.USPS.COM/PRICES
  • http//pe.usps.com
  • http//ribbs.usps.gov
  • 1-800-ASK-USPS

36
Basic Bulk Mail Preparation and Mailpiece Design
  • Questions?
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