Sun In Telecommunications

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Sun In Telecommunications

• Adrian Koh
• Channels Director
• Vietnam, Cambodia, Laos Brunei

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1924 The First Mobile Telephone
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Contents

• Executive Summary
• Key Market Trends
• Key Operator Issues
• Sun a unique partner for Operators
• New Sun Solutions our roadmap for your success
• How best to leverage Sun

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Executive Summary

• Sun is a Unique Partner for Service Providers
• IP-based networks are in our DNA
• We dont compete with you
• We have New Solutions for you
• Increasing Revenue, Cutting Costs, Faster and
  Simpler Deployment
• Putting you in control of the customer
• We have a Better Way of Engaging
• To rapidly configure what we have to your
  specific situation
• New Workshops for planning your way forward

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Suns Java E2E Offering
DataCenter
BusinessLogic
Web-Tier/Access
Device
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IP-led Convergence changes the game
Managing customers is becoming increasingly
complex.
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IP-led Convergence changes the game
An increasing number of new competitive threats
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IP-led Convergence changes the game
Different responses from different companies
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Managing the change is tough

• Convergence
• Technology Competition
• Complexity Collaboration
• Systems operations
• Globalisation

Grow revenues AND reduce opex capex
costs Leverage to negate competition, reduce
churn and control customer relationship Partner
to provide integrated solutions to complex
customer problems Consolidate systems
operations Manage suppliers, networks,
operations, customers
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Sun is uniquely placed to help you
We are embedded deep inside your network
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Sun is uniquely placed to help you
We provide the most robust and open infrastructure
Java Enterprise System
NEBS-certified servers
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Sun is uniquely placed to help you
We drive key standards
Open Media Commons
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Sun has a Roadmap for Your Success
Future-Proofing
Cost-Slashing
Revenue Up/Churn Down
Year 1
Year 2
Year 3
Value Added Services
Sensors
Client
Identity
OSS/BSS
NGN
Data Center
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Sun has a Roadmap for Your Success
Future-Proofing
Cost-Slashing
Revenue Up/Churn Down
Year 1
Year 2
Year 3
Value Added Services
Sensors
Client
Identity
OSS/BSS
NGN
Data Center
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Open Solution for IPTV Services
World-Leading Video ManagementSoftware
Next-Gen Service Guide
MHP/JavaIPTV set tops
Open Architecture Interfaces
MHP Middleware, Applications, Server
Infrastructure
Best-of-BreedEncoders withAdvanced Features
Sun StreamStarScalable Video System
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Next-Gen Service Guide

• Customizable guide look and feel
• Dynamic links from live channels to On Demand
  content content

• Creative flexibility with simple authoring tools

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Next-Gen Service Guide

• Seamless management of guide experience reduces
  operating expenditures

• Picture in picture technology dramatically
  improves consumer navigation experience

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IPTV Summary Sun Open Solution for IPTV Services
changes the economics of TV
OperationalResilience
ContentOwners
OperatorEfficiencies
ConsumerExperience
LeadingPartners

• Everythingon Demand
• Next-Gen Service Guide
• New Interactive Services

• Brand building
• Targeted ads

• Unicast TV
• IPTV ROI
• Open Service Architecture

Open Innovation Platform
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Sun has a Roadmap for Your Success
Future-Proofing
Cost-Slashing
Revenue Up/Churn Down
Year 1
Year 2
Year 3
Value Added Services
Sensors
Client
Identity
OSS/BSS
NGN
Data Center
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Sun in Chip driven commerce

• Pervasive networking is a promising area for
  creation of environment aware personalized wired
  and wireless services.
• The large penetration, capability increase and
  miniaturizing of mobile networks and devices
  enable the creation of cheap pervasive services,
  huge business potential exists!
• Next generation value nets will be built on
  physical sub-nets and smart personal spaces.
  (E.g. local mobile commerce, smart communication,
  p2p interactions consumer-initiated content
  creation, sharing of services/content, virtual
  value communities)

Support infrastructure for pervasive services
Flexibility in network programmability
Multi-channel, multi-zoned service offering
Advanced resource and profile management Easily
adaptable, self-configurable services
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Content Delivery Using NFC PhonesAC Corporation
RFID Testing Labs
Customer approaches the Smart Poster embedded
with an RFID chip and waves the NFC enabled
Mobile phone on the Smart Posters Tag
The NFC enabled Phone reads the RFID Chip
embedded in the poster, the RFID chip then sends
an internet download URL to the phone
Customer can now view the downloaded video or
digital file
The phone connects to the internet URL to
retrieve web Service or digital file
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Genesis Requirements

• Hardware Components
• Sun Servers
• Sun Storage
• Sun Desktop and Workstations
• iTAG RFID/NFC Tokens
• Tap-n-Pay Terminals
• 3rd Party Sensor Network Products
• Mobile Phones

Components used will depend on user intended
application.
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Sun has a Roadmap for Your Success
Future-Proofing
Cost-Slashing
Revenue Up/Churn Down
Year 1
Year 2
Year 3
Value Added Services
Sensors
Client
Identity
OSS/BSS
NGN
Data Center
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What is Identity Management?

• Identity provisioning and repositories
• Authentication and Access Authorization
• Federation

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(No Transcript)
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Why a Federated Model of Identity Management?
Liberty Alliance model

• Centralized Model
• Identity and user information in single
  repository
• Centralized control
• Single point of failure
• Links similar systems

• Open Federated Model
• Identity and user information in various
  locations
• No centralized control
• No single point of failure
• Links similar and disparate systems

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Identity Summary

• Federated Identity enables operators to derive
  new sources of revenue from
• Their Identity Management infrastructure
  (HLR/VLR, HSS, and other user repositories
• Unique functions in their network infrastructure
  location, presence, SMS, MMS)
• Federated Identity simplifies the user experience
  and brings compelling new services resulting in
  customer loyalty

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Sun has a Roadmap for Your Success
Future-Proofing
Cost-Slashing
Revenue Up/Churn Down
Year 1
Year 2
Year 3
Value Added Services
Sensors
Client
Identity
OSS/BSS
NGN
Data Center
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Sun Roadmap to NGOSS
From the theory to practice with OSS/J

• JBI, JES, OpenOffice, Identity Mgt
• Certified Products
• OSS/J Functional API's
• Java and Web Services
• TMF NGOSS

• Certified Products
• OSS/J Functional API's
• Java and Web Service
• TMF NGOSS

• OSS/J Functional API's
• Java and Web Service
• TMF NGOSS

• Java and Web Service
• TMF NGOSS

• TMF NGOSS

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Functional Competence Areas
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Maximizing Middleware in OSS
The example of the Sun OSS/J Trouble Ticketing Hub
With minimum costs
Sun Java DirectoryRepository
OSS/J Adapter
OSS/J Adapter
and maximum reusability.
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Sun's NGOSS and OSS/J References
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Sun has a Roadmap for Your Success
Future-Proofing
Cost-Slashing
Revenue Up/Churn Down
Year 1
Year 2
Year 3
Value Added Services
Sensors
Client
Identity
OSS/BSS
NGN
Data Center
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OpenSDP Sun and jNetX

• Faster and lower cost deployment of telecom
  services.
• Eliminates Vendor Lock-in
• Enables new and unique types of telecom services.
• Provides fixed-to-mobile and circuit-to-packet
  service convergence.
• Provides graceful migration to IMS capabilities
  in todays 2/2.5G networks.

Applications
Location Services
Presence Services
Voice Services
Messaging Services
Media Streaming Services
Charging Services
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jNETx Ecosystem Services Pg 1
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jNETx Ecosystem Services Pg 2
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jNETx Ecosystem Services Pg 3
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OSDP Powered by Sun
SDP Sun components NEP components ISV
components Operator's systems
Sun Java Access Manager
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Sun has a Roadmap for Your Success
Future-Proofing
Cost-Slashing
Revenue Up/Churn Down
Year 1
Year 2
Year 3
Value Added Services
Sensors
Client
Identity
OSS/BSS
NGN
Data Center
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How best to leverage Sun

• Run a Sun FutureVision Executive Workshop
• 'Future-Proofing'
• Trusted Identity Provider
• Future IP network architecture
• 'Cost Slashing'
• Network/IT Do more with less
• 'Revenue Generating/Churn-busting'
• Defining Prioritising High Value IP-based
  Converged Services
• Run a Sun Solution Planning Workshop
• For any of our New Solutions
• Visit our Executive Briefing Center

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Summary

• Sun is a Unique Partner for Service Providers
• IP-based networks are in our DNA
• We dont compete with you
• We have New Solutions for you
• Increasing Revenue, Cutting Costs, Faster and
  Simpler Deployment
• Putting you in control of the customer
• We have a Better way of Engaging
• To rapidly configure what we have to your
  specific situation
• New Workshop approach for planning your way
  forward

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Thank You!