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Toshiba

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Tokyo Shibarura electric co. ltd (Toshiba) 1939 ... Satellite Notebook. Consumer Electronics. Telecommunications (Leader) Electronic Device ... – PowerPoint PPT presentation

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Title: Toshiba


1
Toshiba
  • By
  • Lenan Ye(Nancy)
  • Yafang Xiong(Dori)
  • Pam Berwick
  • Ryan Binstock

2
Toshiba
  • Introduction - Pam
  • History - Dori
  • Industry Financials - Ryan
  • Product - Nancy
  • Globalization Nancy and Dori
  • SWOT - Pam
  • Recommendations Ryan
  • Conclusion

3
History
  • Tanaka seizo-sho(1875)
  • ?
  • Shibarura engineering works co.ltd(1904)

Hankune-sha(1890) ? Tokyo
electriccompany(1899)
? Tokyo
Shibarura electric co. ltd (Toshiba) 1939
4
Experienced several times change in the process
of development
  • 70s
  • did a series of reform ,
  • set up overseas factories
  • a adjusted its principle of computer
  • 1978, the common name Toshiba was set up
    officially

5
  • 80s
  • expanded the business ,
  • developed from the heavy electronic firm to a
    company contained telecommunications, electric.
  • From 1982, company began to strengthen the
    business of semiconductor, and let it become the
    central operation of the firm.

6
  • 90s now
  • focus on digital digital, mobile technology field
    gradually,
  • Till 2000, the sale of plasma has already become
    the second largest in the world, and the products
    of IT occupied 74 of all.

7
2005 Toshiba Financials
  • Return on Sales 0.6
  • Return on Assets 1.8
  • Return on Equity 5.7
  • Industry represents the electrical computer
    industry

8
Return on Assets
CHART 1
Chart 1 Represents Toshibas total assets along
with its return on those assets. The industry
average for return on assets in 2005 was 1.8.
Toshibas return on assets in 2005 was 1.0.
9
Return on Equity
CHART 2
Chart 2 Represents Toshibas total stockholder
equity along with its return on that equity. The
industry average for return on equity in 2005 was
5.7. Toshibas return on equity in 2005 was
5.64.
10
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11
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12
Product
  • Digital Product
  • Electronic Device Product
  • Social Infrastructure

13
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14
Digital Product
  • Personal Computers
  • Portege Tablet
  • Satellite Notebook
  • Consumer Electronics
  • Telecommunications
  • (Leader)

15
Electronic Device
  • Semiconductor
  • Chips (4th)
  • Liquid Crystal Display
  • Regza LCD
  • Slim design
  • Build-in DVD player
  • Combined cable

16
Social Infrastructure
  • Power equipment
  • Elevator
  • Medical System

17
Globalization
  • Global Distribution
  • Avnet Inc. (North America, Europe, Asia)
  • --2001
  • ASBIS (Europe, Africa, Middle East)
  • --Eastern Europe
  • Global Market
  • U.S. Market
  • The largest oversea market
  • Chinese Market
  • The second largest oversea market

18
  • The Problems in Going Global
  • The Bug incident in Chinese Market
  • The Attitudes in different markets

19
SWOT Strengths
  • Leading market position
  • Broad product portfolio
  • Strong Brand Equity

20
Weaknesses
  • Weak operating performance
  • Low returns

21
Opportunities
  • Development of nuclear power
  • Growing semiconductor market
  • Increasing demand for LCDs

22
Threats
  • Increase competition
  • Increasing copper prices
  • Stalling of Japanese economic recovery
  • Law suits

23
Recommendations
  • Invest money on RD and develop advance
    technology
  • Add advertise to promote sales
  • Merge with small companies ro expand its business
    diversity
  • Uniform the warranty policy for the global market

24
  • Any
  • Questions?
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