MPI Value Proposition in China Michael Tay Director of Operations, MPI Asia Pacific

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MPI Value Proposition in ChinaMichael
TayDirector of Operations, MPI Asia Pacific
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Content

• Overview of the MICE Industry Globally
• Introduction to MPI
• MPI in Asia
• The Meetings Profession
• MPI Value Proposition - What Can MPI Do For You
• Plans in China

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• Overview of the MICE
• Industry Globally

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The Global Face of Meetings
Vancouver
Dubai
Beijing
Hyderabad
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Explosion of Global Space
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Even More Rooms At Hotels
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Global Growth in International Association
Meetings
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• Skyrocketing Global Competition

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Introduction to MPI

• MPI is the largest global meetings industry
  community
• Over 24,000 members globally
• 71 chapters and affiliates
• Chapter in Korea, club in Japan
• 11,000 planners, spending US 10 billions /
  year
• 37 years of experience
• 90 staff
• 5 offices Dallas (HQ), Toronto, Luxembourg,
  Singapore, Doha,
• www.mpiweb.org

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MPI Vision and Mission

• Vision - Build a rich global meeting industry
  community
• Mission - Make our members successful by building
  rich human connections to
• Knowledge / Ideas
• Relationships
• Marketplaces

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MPI in Asia

• MPI Asia Pacific office established in Oct 2007
  in Singapore.
• Since then, membership grew by over 400, 240
  members now.
• MPI is supported by key partners in the industry
• Chapter in Korea (1st Asian Chapter) with nearly
  100 members
• Club in Japan

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Horizon 2015

• 65 of world economic growth happens in emerging
  economies
• Job creation in the hospitality sector
• 3.2 million in China
• 1.7 million in India
• 300,000 in the Gulf region
• 100,000 in Singapore
• with 20 being in meetings events

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The Meetings Profession - What It Used To Be

• No or few curricula
• Professionals learned on-the-job
• Many came from the travel and tourism industry
• Few bridges between the sectors
• Corporate, association or governmental planners
• Agencies PCOs, event marketing, DMCs, etc
• Suppliers hotels, convention centres, convention
  bureau, A/V companies, airlines, etc
• No career pathing
• No job profiles
• Hard to recruit
• Hard to train
• Hard to retain

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The Meetings Profession - Where We Are Now

• Several curricula but very diverse
• Young trained professionals who have chosen the
  meetings industry
• More bridges between the sectors
• In-house corporate, association or governmental
  planners
• Agencies PCOs, event marketing, DMCs, etc
• Suppliers hotels, convention centres, convention
  bureau, A/V companies, airlines, etc
• Little career pathing
• Inconsistent job profiles
• Somewhat difficult to recruit
• Somewhat difficult to train
• Somewhat difficult to retain

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The Meetings Profession - Our Future

• An identified body of knowledge
• More standardized curricula
• Core tasks and skills (about 250) identified
• Numerous bridges between various sectors
• In-house corporate, association or governmental
  planners
• Agencies PCOs, event marketing, DMCs, etc
• Suppliers hotels, convention centres, convention
  bureau, A/V companies, airlines, etc
• True career pathways
• Defined job profiles
• Easy to recruit
• Easy to train
• Easy to retain

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MPI Student Community

• Scholarship
• Internship and Job Opportunities
• Resume Help
• ONE
• Membership Directory
• Local Chapter Membership
• MPI Conferences
• Reduced Membership and Registration Fees

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What Can MPI Do For YOU?

• The Power of Connection
• Tap into our community of 24,000 members
  worldwide
• 40 are planners from North America and Europe.
  80 of them are from Fortune 100 companies
• 25 of these planners have a meeting budget of
  over US2.5 million
• Training - The Knowledge Plan
• Acquire the best-in-class knowledge
• Gain credit points for application into CMP exam

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What Can MPI Do For YOU?

• Connect With The Local Community
• Join and support the local Chapter
• Network and build relationship, exchange
  knowledge and ideas, develop business
• ONE
• Free award-winning monthly magazine for all
  members
• Won 6 awards recently in US in design and
  editorial quality
• Certifications
• CMP and CMM

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What Can MPI Do For YOU?

• Marketing Outreach
• Be an Asian Partner, advertise in ONE (next June
  issue, special feature on Beijing) or web,
  Conference sponsorships, speaking opportunities
• Research
• FutureWatch (with American Express)
• EventView (with George P Johnson)
• Career Connections
• Tap into our job bank for job opportunities
  around the world

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What Can MPI Do For YOU?

• MPI Conferences
• WEC (Annual Conference) largest meetings
  conference in the world
• MeetDifferent (in US)
• European Meetings and Events (Europe)
• Gulf Meetings and Events Conference (Gulf)
• Asian Meetings and Events Conference (Asia)
• RISE Award
• Be recognized as the best in the industry
  globally at the RISE Award held during our annual
  conference WEC

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MPI Value Proposition For China

• Special membership fee for China at US250.
  Usual is US375. Go to www.mpiweb.org
• Introduce the Knowledge Plan training programs
  into Beijing
• Introduce certifications in Beijing CMP and CMM
• Establish a Chapter in Beijing
• With BTA, market Beijing as a leading MICE
  Destination in Asia

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Certified Meeting Programs(CMP CMM)

• Be on par with the best in the world, be
  recognized
• Bid and win overseas projects to stage in China
• Certified Meeting Professional (CMP)
• 3 years in the industry
• Owned by Convention Industry Council (CIC)
• 13,000 CMPs worldwide
• Certification in Meeting Management (CMM)
• Sr. Level Certification (10 years in industry)
• Owned by MPI
• Nearly 600 certified

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In Conclusion

• The MICE industry is intensifying
• The war for talent will return when the economy
  fully recovers
• China has world-class facilities to become a
  leading MICE destination in Asia
• Ready the workforce for a harvest get trained
  and be certified
• Market Beijing as a MICE destination
• Our value proposition - What can MPI do for you
• Join us! See us at booth G16

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Michael Tay Director of Operations, Asia
Pacific mtay_at_mpiweb.org www.mpiweb.org