Sponsorship

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Sponsorship Support
Kirkby Lonsdale Rugby Union Football Club
Co Your Business in Our Community
Community Amateur Sports Club Reg No
03694 Incorporated under the Industrial and
Provident Societies Act 1965 Reg No 46R
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The Aim
The purpose of the appeal is to raise 780,000 to
provide adequate facilities at Underley Park to
cope with the hugely successful Mini, Youth and
Colts along with a variety of other Community
events that use the site. The funds will be used
to Build an additional 8 Changing Rooms
(including 2 female Changing Rooms)
Develop 4 new pitches to make them fully
playable Extend the kitchen area to help
cater for all the visitors to the site
Improve the toilet provision Build a new
road to improve access and parking
Improve the floodlighting and reduce
pollution The urgent need for the facilities
means that we are looking to start works in 2008
and the project is due to be completed in 2009.
From a standing start, we have gathered together
a great deal of support already and are now
looking for the final push to help turn these
plans into reality.
Problem The existing facilities were not
designed to cope with current needs
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Agenda
Kirkby Lonsdale RUFC some background info on
Club. Mutual Benefit

• Proposition
• Proposal
• Benefits to You
• Website and Club Promotions
• Click-a- Brick
• Friends of Kirkby Lonsdale Lunch
• Other Opportunities

• Information
• Facilities Improvements
• What is CASC Status
• Corporate Social Responsibility
• Funding Target
• Our Partners
• Contact Details
• Reference Documents

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Some Background

• Kirkby Lonsdale is a small market town with a
  resident population of about 2000, generally at
  the greyer end of the scale, nestled between the
  Lake District and the Yorkshire Dales.
• Its geographical position in the South East
  corner of Cumbria means that it draws its players
  and support, both young and old, from Cumbria,
  Lancashire and North Yorkshire.
• Kirkby Lonsdale RUFC is a Community based Club
  with an extensive Mini, Youth and Colts set up,
  providing access to a lifetime of Rugby for all
  ages, from Under 7 to Over 70.
• With three senior sides, an Under 19s squad
  of over 20 and in excess of 300 players pitching
  in on Sunday for the Mini, Youth and Colts,
  facilities are stretched even before any visiting
  sides arrive.
• Aside from Rugby, the Club hosts the towns
  Bonfire Night is heavily involved in the
  Victorian Fair, the Lunesdale Agricultural Show
  and promotes and supports a variety of Charities
  eg. North West Air Ambulance and Motor Neurone
  Disease.
• The Club provides a base for the towns Brass
  Band to practice twice a week and the pitches are
  used for the KL Rounders Team, along with holiday
  sports clubs with South Lakeland District Council
• The Clubhouse is used by the KL Hockey and
  Cricket Clubs for social events and the Club
  provides access to its website to a number of
  sports to help the information flow.
• With over 25,000 visitors to the site each
  year, 3 washbasins and no female changing is not
  enough.

Problem The existing facilities were not
designed to cope with current needs
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Some Further Background

• 2004 KLRUFC was the first Club in Cumbria
  to hit the Seal of Approval Started to
  develop Club website
• 2005 Continued development signed off the
  SoA Level 2 Developed another 4 youth pitches
  to a standard in need of additional work to
  be fully playable. Developed additional car
  parking for a further 60 cars to help cope with
  demand Awarded the Northern Regions
  Volunteer Award
• 2006 RFU/SLDC/Baliol School and KLRUFC
  employ full time Rugby Development Officer in 3
  Counties Corner Extended the lease area to
  provide for long term development of additional
  pitches and facilities Community Amateur
  Sports Club status as this accurately reflects
  what we as a Club are about.
• 2007 SoA Level 3, one of only 20 Clubs in
  the country Full Development Plan presented
  to RFU for major funding to improve facilities
  and accepted as priority Lottery Bid October
  2007 for support with Development Link with
  Sale Sharks as a Shark Mark Club, November 2007

We recognise that self-help is option one
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Mini, Youth and Colts Background

• This has grown hugely over the past five years
  and outgrown the available playing and changing
  facilities
• Over 270 members aged from 7 to Under 16, with
  a further 30 members under 19.
• 30 Volunteer coaches, all Level 1, 5 Coaches
  at Level 2 and one almost a full Level 3
• Club Seal of Approval Levels 1, 2 and 3 was
  driven by the MYC to ensure the Child Protection
  Policies and ensure that the Club is a safe
  environment for our children.
• Much greater involvement with County Rugby,
  providing a suitable, safe venue, coaches and
  most of the members of the district squad
• Partnership with the RFU, South Lakeland
  District Council and Baliol School to fund a
  three yearCommunity Sports Coach to develop
  Rugby within Schools both in South Lakeland and
  cross the arbitrary borders of adjacent
  Lancashire and North Yorkshire. He is now our
  School Liaison Officer.
• Developing Girls Rugby started 2005 but lack
  of facilities cause a problem coaches and
  players available and keen.
• With more than 10 home teams, and bearing in
  mind they are children, parents need to be
  accommodated as well, so facilities are
  stretched, even before visiting sides and their
  parents arrive

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Mutual Benefit

• We recognise that whilst there is undoubtedly a
  degree of altruism in supporting Rugby and Junior
  Rugby in particular, at the same time, there also
  has to be a degree of mutual benefit.
• We want to ensure that any major sponsor to the
  Club does not feel that they are simply regarded
  as being a milch cow by any part of the Club and
  that their expectations are being met. In the
  same breath, any association would perhaps
  benefit from some basic understandings of what
  these expectations might be at outset.
• There are a number of immediate, ongoing, short
  and long term areas that could be considered and
  in many ways it would depend on the areas that
  you want to be involved with.
• Whatever that might be, as a Club, we would look
  to
• acknowledge any support publicly,
• promote our links,
• provide prominent web links,
• provide a first refusal option.
• As our support and players come from all areas,
  what we cannot do is to allow sole rights.

Your Business in Our Community - Lets talk
and agree what can be done
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Facilities Improvements
The RFU and the North West Facilities Group have
agreed that we are a priority case and have come
up with a substantial amount towards funding the
greatly enhanced facilities at Underley
Park. This is primarily to provide an additional
8 changing rooms and make sure that the playing
facilities especially for the MYC are greatly
improved. As we have said, grants are good,
loans are bad however, it is highly unlikely
that we shall be able to source all funds via
grants and therefore an element of the total
funding will no doubt need to be arranged via the
RFU loan scheme interest free but with the
capital being repaid over the next 15 years or
so. As a club, we need to lay down and build up a
regular and reliable income stream to be able to
fund any repayments for these improvements. The
plans are available to look through if wanted but
as these are to provide MYC facilities for the
best part, agreeing some regular funding towards
this would be of help. We need about 1000 per
month and so far have commitments for about 400
of this. Rather than a regular donation, you may
prefer a once off capital payment and look to
Sponsor a Shower or such like. There are no
maximums or minimums but we can discuss the
efficiencies of giving.
This would be of help
Your Business in Our Community
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CASC Status and Volunteering
We applied for Community Amateur Sports Club
status in 2006 as this accurately reflects what
we as a Club are about. Firstly, CASC Status
means that if the club should fold at any stage
(going since 1877) all assets of the club are to
be passed on to another sports orientated club in
the community. This means that the facilities
would pass to another group within the community
for the continued benefit of the community and
therefore no coterie of individuals could ever
make any future financial gain from your help.
Secondly, KLRUFC is a completely voluntary
organization only the bar staff are paid as
everything else from the players, admin, grounds
etc to the 30 plus coaches for the Mini Youth and
Colts is given by the people of the local
community.
Your Business in Our Community
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CSR - Corporate Social Responsibility

• This is increasingly becoming a part of running a
  business - Lip Service or Real
• The Government sees CSR as the business
  contribution to our sustainable development
  goals. Essentially it is about how business takes
  account of its economic, social and environmental
  impacts in the way it operates maximising the
  benefits and minimising the downsides.Specifical
  ly, CSR is the voluntary actions that business
  can take, over and above compliance with minimum
  legal requirements, to address both its own
  competitive interests and the interests of wider
  society. the case for CSR
• You CAN enhance your business performance,
  profitability and reputation by working with your
  local community.
• Being in touch with the local community can
  lead to new business opportunities.
• Community involvement boosts networking
  opportunities with suppliers and customers.
• Helping to tackle social issues in your local
  area such as crime can help the bottom line of
  your business.

Your Business in Our Community
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Funding Target
SLDC RFF RFU
780,000 480,000 275,000 0 Where we
were 6th April 2007
Lottery
Where we are up to 22nd November, 2007
??? Donations
Still to do
Your Business in Our Community
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Our Partners
Support The Rugby Football Union The North West
Facilities Group The Rugby Football
Foundation Cumbria Rugby Union South Lakeland
District Council Craven District Council Cumbria
County Council Kirkby Lonsdale Town Council The
Underley Estate Orchard Brayton Graham LLP The
Lunesdale Agricultural Show Kirkby Lonsdale Brass
Band
Schools Partnerships Sedbergh School Baliol
School Queen Elizabeth School Dallam
School Hornby School Ingleton School St Marys St
Annes a further 10 schools
Your Business in Our Community
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Contact Details and Reference Documents
If you would like to discuss any aspects of this
please do call or email, Neil Anderson
015242 71975 president_at_klrufc.co.uk Bernard
Moore 015242 72268 develop_at_klrufc.co.uk If
you would like to see the rationale for the
development and the full proposal that is made to
funders, you will need to either type in
www.klrufc.co.uk and follow the links to
Development Plan or click here. If you would
like to see the Building and Site Plans, they are
available via the Clubs website as above
Your Business in Our Community
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Proposal
We have detailed what we are looking to do and
why we are looking to do it. We have detailed
where we are up to in pulling together the
financial resources. Basic mathematics shows a
gap and therefore we need either a serial
philanthropist or benefactor with a Community
spirit who will recognise the value of what is
provided and is prepared to help towards the goal
or a major sponsor who would be keen to be a
partner in the continuing development of one if
not the the most successful community club in
South Lakeland / Three Counties Corner. With
the use of the facilities by the Rugby Club, both
adult and junior, the Town Bonfire, the
Agricultural Show and a variety of events over
the year, there are well over 25,000 visits to
Underley Park each year. With the Clubs
continued improvement and community involvement,
it has been able to attract a battery of
supporting bodies and the majority of the
necessary funds to date towards the improvements
to the community facilities at Underley Park. We
are seeking to identify just such a partner to be
associated with the Club to help plug the gap.
Your Business in Our Community
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Benefits to You
In many ways this will depend on what you
want. The serial philanthropist may enjoy the
quiet satisfaction of knowing the value their
contribution has made towards the lives of many
others. The idea of publicity or even public
acknowledgement of a donation may well be reason
not to give, and any wishes would be completely
respected. Alternatively, a major sponsor may
prefer to sit down and work out a strategy for
the launch of the venture press and media
coverage, photo opportunities with logos and an
agreement as to how the Club would promote the
name shirts / programs / boards / web / events
and dinners that would be held etc. We simply
need to know what you are looking for.
Your Business in Our Community
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Website and Club Promotions
Current Position Current Usage in excess of
90,000 hits and 5000 visits to the site per month
Incorporation of other sports (Football,
Cricket, Archery) in KL area will grow this
coverageGeneral Community site being
developed Possible OptionsSponsor of the Week
SlotAdvertising on the websiteAdvertising /
Links in the e-shop The One Click
CampaignInternal mailing list with time specific
promotions during your quieter periods
Your Business in Our Community
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Click-a-Brick Campaign
We are raising funds throughout the membership
and community with the Click-a-Brick
Campaign. The full details are available on the
website and it gives the chance for individuals
to pay into the Development Fund Account
directly. There is obviously no maximum but
there are a variety of possible items
available Click-a- Brick
40 (Multiples allowed) Ton of
Topsoil 70 (Help banish those stones)
Valet Parking 150 (In our dreams)
Share-a-Shower 300 (Limit it to 20 rather than
300) Grab-a-Girder 500 (Help build the
roof) The Front Door 1000 One for the
Children Take-a-Tile 10 (The
pocket-money option) All donors will be
recorded and names (not amounts) will be
acknowledged in the Clubhouse Display
Your Business in Our Community
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Friends of Kirkby Lonsdale Lunch

• Let The Friends of Kirkby Lonsdale Rugby Club
  provide a pre-match lunch or buffet for you.
• For a party of 25, this would be
• A Roast Beef lunch or buffet with all the
  trimmings
• A pint of beer for each male guest, 6 bottles of
  wine on the table and soft drinks provided
• A tankard for Man of the Match, selected and
  presented by you
• All this for 350.
• Let the Friends look after you and your guests in
  the pre-match warm-up.

Your Business in Our Community
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Other Opportunities

• Sponsorship towards the Club can come in a
  variety of ways and these are some of the
  alternative options that could be considered. If
  you have any other particular ideas, lets talk
  them through.
• Strip Sponsor
• Tour and Match Sponsorship
• Tournament and Gifted Players
• MYC Dinner
• Sponsorship Boards

Your Business in Our Community
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Strip Sponsor

• Sponsorship of a single strip would include your
  logo and could cost around 550.00 (shirts only).
  
• At present the only MYC squad that gets their
  playing kit free is the Colts. This is currently
  paid from MYC club funds.
• Revenue from kit sales helps keep us afloat.
• For any additional age groups, we would look to
  charge the usual costs to the players but any
  sponsorship would increase profit.
• Whilst we would look to put a suitable logo on
  the shirts for you, we would not look to change
  our club colours as we have played in these since
  1877

Your Business in Our Community
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Tour and Match Sponsorship
Tour Sponsor We try to tour at least two squads
each year. Help with this could include
assistance with travel/accommodation costs,
provision of a tour tee shirt/polo shirt/training
top etc. Costs are dependant on distance,
duration, etc and we insist the touring squads
raise some funds themselves so that they
appreciate things a little more. Match
Sponsorship There are a variety of options
currently provided by the Friends of KLRUFC in
support of the adult squads. These centre around
a meal and beer/wine and options on awarding man
of the match etc (a corporate day). Costs range
from about 350 for 25 people and have been well
supported There is no reason why this could not
be done for an MYC match especially on Cup Match
Days or any Junior County Match Days.
Your Business in Our Community
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Tournament and Gifted Players

• Tournament
• There are plans to hold a Mini and Youth
  tournament next season. Sponsorship of this
  could include
• Provision of trophies/medals
• Provision of prizes
• Catering 
• Cost dependant on size of event, quality of
  prizes etc. Ball park figure estimated at
  1500.00
• Gifted Players
• Martin Johnson Rugby Camps. There are 8 of these
  camps running in the summer. Maybe more in the
  future and maybe closer to Kirkby Lonsdale. The
  closest to us this summer is Huddersfield (65
  miles 1.5 to 2 hours)
• Places at the camp cost 150.00

Your Business in Our Community
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MYC Dinner
The MYC have organised very successful Wine
Tasting evenings before along with Irish Nights
etc. However it has long been suggested that we
arrange a Mini, Youth and Colts Dinner. The
main Club holds its annual, men only dinner in
February but we would like to hold a dinner for
the parents of the children that play in the MYC.
Many of the parents do not have interest in
rugby per se as the interest is in the childrens
activities and therefore a main Club event is not
something that would necessarily be supported. A
targeted Dinner for MYC parents would be of
interest and is planned for early February 2008
for about 100-120 people. The Cheese and Port
could be sponsored (150) or some Raffle Prizes.
Your Business in Our Community
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Sponsorship Boards
There are over 25,000 visits to the site each
year. Some are very regular in the form of the
Saturday matches and Sundays when there can be
over 500 children and adults at the club. At the
same time, you also have the visiting sides and
their supporters or parents, along with a host of
social events and sporting events throughout the
year. An advert in the newspaper is barely
noticed under the fish and chips the following
day. For a similar figure as a weeks advertising
in the paper, you could have your name linked
with the most successful junior rugby club in the
area, dripping name awareness week in, week out,
locally and throughout the northwest. As the
MYC play moves over towards the newer pitches,
and the new access road comes in, we shall be
looking to place many more prominent boards to
make sure your support is noticed. You give us
your artwork, we get the board made up and
maintain it for you.
Your Business in Our Community