Beef Integrity

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Beef Integrity
IMS Marketing Communications Workshop
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The myths are building
50,000 - 100,000 litres to produce a kg of
beef Land used for livestock should be used to
grow plant-based foods Replacing beef with
kangaroo meat
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Influencing customers
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Not really influencing consumers yet
REASONS FOR NOT EATING/EATING LESS
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In the community's mind were still the good guys

• 87 think we make a positive contribution
• 89 think we work hard
• 72 admire what we do

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Our people, using our science
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Making use of existing platforms
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Taking the community onto properties
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Bringing the farm to the community
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Case studies for schools
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Alliances and partnerships needed
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Our story, told by our people
Thank you