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Travel Trends

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Competitive Transatlantic Air Fares. Familiarity of the USA ... agency, group travel organizer or direct with airline and hotel supplier ... – PowerPoint PPT presentation

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Title: Travel Trends


1
Travel Trends Growing International Attendance
at Your Meetings
  • Christina Pappas
  • Open the Door, Inc.

2
Objectives
  • International Travel Trends
  • How to Solicit International Meetings
  • How to Increase International Attendance

3
What Does It Mean?
  • CVB
  • Convention Visitors Bureau
  • DMC
  • Destination Management Company
  • PCO
  • Professional Conference Organizer
  • ICCA
  • International Congress Conventions Association
  • MICE
  • Meetings, Incentives, Conferences Exhibitions

4
International Business Tourism
  • Meetings, Incentives, Conferences Exhibitions
  • Limited Resources
  • Increased Security
  • Passport Regulations

5
International Travel Trends
  • World Tourism Organization
  • 85.8 million international visitor arrivals to
    North America in 2004
  • 10.9 increase over 2003
  • International Visitors to North America in 2005
    is expected to exceeded 2004 by 11.2

6
International Travel Trends
  • ICCA
  • The USA holds more international association
    meetings than any other country
  • 2192 International Association Meetings
  • 41 of Long Haul Travel to USA

7
International Travel Trends
  • Travel Industry Association of America
  • 2005 Travel Spend up 7.8 to 646 billion
  • International Travel to the USA up 7 in 2005 and
    5.5 in 2006

8
International Travel Trends
  • Entry Requirements
  • United States Visitor and Immigrant Status
    Indicator Technology (US-VISIT)
  • Visa Waiver Program
  • Machine Readable Passports

9
International Travel Trends
  • Factors now in the USAs favor include
  • Perceived as very good value due to advantageous
    exchange rate
  • Competitive Transatlantic Air Fares
  • Familiarity of the USA
  • Range of experiences available at which the USA
    excels

10
International Travel Trends
  • Growing confidence in travel resulting in
    independent travelers
  • International visitors are bypassing travel
    agents and tour operators
  • Greater frequency of last minute decisions and
    booking of travel due to internet
  • Scheduled travel to the USA impacted by growth
    low cost airlines in Europe
  • A new willingness to wait on the choice
    destination until the value is good

11
Solicit International Meetings
  • Four Business Areas
  • Meetings
  • Incentives
  • Conferences
  • Exhibitions

12
Decision Making Purchasing Meetings
  • Corporate purchasers of Meetings make their
    decisions based on
  • Budget
  • Offices/business partners in the destination
  • Perceived attractiveness of destination
  • Perceived safety of destination
  • Purchased via an intermediary agency, group
    travel organizer or direct with airline and hotel
    supplier

13
Decision Making Purchasing Incentives
  • Most incentives are decided upon by the corporate
    buyer and can be influenced by
  • Budget
  • Sustainability of product on the ground in
    destination
  • Attractiveness of destination
  • Availability of flights and accommodation
  • Ability of destination to deliver a motivating
    experience
  • Perceived safety of destination
  • Influenced by recommendation from friends, family
    colleagues, media coverage and suggestions from
    MICE agencies
  • Purchased through a dedicated incentive travel
    organizer
  • The majority will have an element of meeting
    attached

14
Decision Making Purchasing Congresses
Conferences
  • Local member invites Association to hold their
    meeting in a particular country/city
  • International Association considers the meeting
    based on geographical location on a rotation
    basis
  • CVB approaches organizing secretariat for
    details
  • Local PCO or CVB appointed to act as the
    housing office for accommodation and
    registration office
  • PCO or CVB will request DMCs to submit ground
    programs and excursions for pre and post tours
    and spouse programs during the congress
  • Separate countries attending may or may not
    appoint an official travel agency for outbound
    travel arrangements
  • Delegates can make own individual travel
    arrangements

15
Decision Making Purchasing Exhibitions
  • Largely decided upon based on whether there is a
    domestic market for the industry, or a developed
    industry locally
  • Separate countries attending may or may not
    appoint an official travel agency for outbound
    travel arrangements for exhibitors
  • Exhibitors may make own individual travel
    arrangements purchasing via business travel agent
    or direct from hotel

16
How to Target This Business?
  • Web
  • Print Advertising
  • International Trade Show Attendance
  • E-Mail Marketing
  • International Public Relations
  • Telephone Sales Calls In-market
  • Develop Ambassador Program

17
Increase International Attendance
  • Easy Access
  • Visas, Air Service, accommodation
  • Interest of the Destination
  • Attractions, information, pre post activities
  • Interest in the Convention/Meeting
  • Program content
  • High Quality of Spouse Program
  • Offer diverse original activities
  • Work with CVBs to Utilize Attendance Building
    Tools

18
Toronto Attendance Building Kit
19
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22
Increase International Attendance
  • Offer assistance with issuing of
    visas/documentation
  • Give enough lead time to coordinate international
    travel
  • Establish personal bond rather than formal
    business one
  • Follow-up by a reputable neutral specialist with
    local contacts in the local language
  • Create promotional/collateral materials available
    in languages of targeted markets
  • Provide information on weather, shopping,
    nightlife, food
  • Generate interest through Blogs
  • Understand the cultures of the delegates
  • Ensure that meeting content is relevant

23
For More Information
  • www.openthedoor.biz
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