Introduction to Public Relations The first assignment begins right now

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Introduction to Public RelationsThe first
assignment begins right now

• Take out a piece of paper.
• Print your first and last names legibly at the
  top.
• Define public relations in a sentence or less.
• If you are a hard-working and ambitious student
  write the names of the 5 people pictured below.
• Bring your papers to front of the room and place
  them in a pile on the front desk.

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Welcome to Public RelationsPublic
relations is story telling. Persons and
organizations have the right to tell their sides
of the story. Its a constitutionally protected
activity, like journalism and advertising. But
public relations differs from journalism because
it openly advocates for clients and
organizations. And PR differs from advertising
because it must earn, not purchase, the
reputation so important to organizations. Bagin
Fulginiti in Practical Public Relations
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68 of Journalists Depend on Public Relations
Professionals for Story Ideas
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The Big Three Questions

• 1. Is this a blow-off class?
• 2. Will this class be fun?
• 3. Can I actually use what I learn in here?

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Public Relations

• COMM 104
• Room J206
• Wednesday 930-1215
• Keith Forrest,
• Assistant Professor of Communication

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Answers

• Ivy Bedletter Lee PR is an art
• Dana Perino White House press secretary
• Kathy Corbalis executive director of college
  relations
• Edward Bernays PR is a science

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Public Relations

• PR is the soft sell
• PR has a code of ethics
• Every profession has PR people
• Department of Labor 188,000 PR people

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Ethics!

• PR people act responsibility or they need to
  change careers.

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Who is Your Instructor?

• Im Like You.
• Unremarkable high school grades
• 3 Masters degrees
• Taught at UMass, Penn State, etc.
• Grew up in Cape May (graduated from LCMR).
• Written 2 press releases in past week.

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Whats My PR and Journalism Experience?

• Public Relations
• Media Relations Manager at Beaver College (now
  called Arcadia University).
• Public Relations Director at Engel ONeill
  Advertising.
• Journalism
• News producer at E! Entertainment Television and
  NBC affiliates in Pittsburgh and Erie.
• More than 100 published essays and commentaries
  in The Philadelphia Inquirer and other
  publications.

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Im Actually Human
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What have you heard?
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What to Call Me

• Professor Forrest
• Mr. Forrest
• Keith
• Mr. Keith
• Professor Keith

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Getting to Know You

• Your Name
• Hometown
• How would you convince someone to visit your
  hometown?
• Something quirky or unexpected about you.
• How did you define public relations?
• Why did you take this class?
• Transfer Institution, or Job Goal.

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Public Relations

• Course Description
• The course explores the history and role of
  public relations in society. Students explore
  mass media, persuasion, publicity, radio and
  television. Students examine special events,
  crisis management, communication techniques,
  research, and evaluation, communication law, and
  ethics. Basically a theory course, this
  introduction to public relations also applies
  ideas to real clients and organizations.

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The Textbook

• Don Bagin Tony Fulginiti
• Practical Public Relations
• Theories Practices
• That Make a Difference
• Kendall/Hunt Publishing
• 2005.
• Both were Rowan Professors

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Its about doing

• Communication courses are about doing. We will
  learn lots of theory in this class, but the real
  test is putting what you learn into practice. If
  you cant actually do it, you cant work in the
  public relations industry. Even if your major is
  something other than communication, you will need
  public relations skills to succeed. If you cant
  communicate successfully in any field, you are
  not going to get very far. To actually apply
  what you learn takes a lot more than simple
  memorization. You need to truly understand the
  material by making it a part of your life.

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Five Truths

• Any College You Want.
• Challenging Courses.
• Feel Passionately.
• Internship.
• Three Skills.

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Its On Line

• venus.atlantic.edu/forrest/homepage.htm

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Syllabus

• Do not lose your syllabus.
• You should bring it with you to class.

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The Fridge
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Three Course Mantras

• Team Work
• Responsibility
• Participation

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Assignments

• Midterm Exam 20
• Final Exam 20
• Interview with PR Professional 15
• Group Project 15
• Press Release 10
• Quizzes 10
• Attendance/Participation 10

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Class Focus

• The Real World.
• Applying PR principles
• Working Together
• Communicating with Others.
• Being Asked to Leave.

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Exams

• The exams in this course will be some of the more
  challenging that you will face in your time here
  at ACCC. The exams are primarily essay
  questions. They also include short answer and
  other similar objective questions. The exams
  test your ability to apply material from the
  course to real PR examples. This kind of test is
  very similar to the kind of exams you will face
  when you transfer to a 4-year-school.

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Policies

• Groups
• Exams
• Attendance (2 unexcused absences)
• Lateness
• Grading Scale
• Cell Phones
• Must be able to apply material

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Don Bagin and Tony FulginitiTextbook Authors

• Bagin
• Has spoken to 100,000 people about PR and
  communication
• Named one of countrys top-5 PR educators
• Served as PR director for NJ commissioner of
  education
• Fulginiti
• Received PRSAs Bronze Avil as Outstanding
  Educator
• President of Philadelphia PRSA Chapter
• Fulginiti Award named in his honor
• Founded Rowan PRSSA, winner of 225 national awards

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Four Ways to get Involved

• WACC Radio
• http//www.waccradio.org/
• Rewrites (literary magazine)
• emattern_at_atlantic.edu
• Atlantic Cape Review
• kcoopersmith88_at_gmail.com
• Communication Awards

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Rowan is 1
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Communication Awards
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Communication

• Spread the word to 10 students.
• Officially declare communication as your major.