Creating An Active MSUAA Career Services Department

1
Creating An Active MSUAA
Career Services Department
Leadership Conference Michigan State
University August, 2008 Presented to Regional
Club Leadership
2
Lifestage model for Alumni
Career Services
3
Pre-existing MSUAA Alumni
Career Services

• 10-year old office
• Relatively passive in approach
• Little internal engagement
• Disconnect with Current Student Career Services
• Disconnect with the Colleges
• Little external engagement
• Almost no corporate cultivation
• Almost no regional club involvement

4
New MSUAA Alumni
Career Services

• 1-year later
• Active engagement pushed heavily
• Strong internal engagement
• Split-funded position with Current Student Career
  Services
• Shared job board module created
• Inclusion of Colleges/Non-Academic Units in
  efforts
• Strong external engagement
• Constant corporate cultivation Ford/GE/Google
• Heavy connection to regional clubs
• Heavy connection with regional economic generators

5
Regional Club Involvement

• Connecting with new audiences
• 110 regional clubs nationally
• Club program generally
• Revolves around athletics
• Involves philanthropic activities
• MSUAA Career Services
• Identified opportunities for new programming
• Brings expertise from campus to outlying areas
• Generates additional touch points through
  regional communication
• Foster connectivity and brings opportunity back
  to campus

6
Economic Generator Involvement

• Expanding Your Network
• Opportunities to connect with businesses en masse
• Stemming the brain drain
• Opportunities to involve alumni
• Partnerships
• Re-recruiting alumni
• Ann Arbor Spark
• Increased collaboration between colleges

7
Corporate Involvement

• A United Front
• Collaboration with Career Services
• Owning relationships
• Opportunities to involve alumni within
  corporations
• Partnerships
• Investment in AAs
• Finding hot button topics
• Selling value of MSU audience passive/active
  job seekers

8
Using Third Party Information

• Professional and Social Networks
• Linkedin has become the No. 1 HR vetting tool
• Our Networks
• Illinois 48,210
• Indiana 42,483
• Iowa 23,729
• Michigan 60,631
• MSU 50,123
• Minnesota 45,910
• Facebook (66,000 MSU)

• Northwestern 29,635
• Ohio St. 50,326
• Penn St. 57,144
• Purdue 47,146
• Wisconsin 46,873

9
Future Opportunities

• Where were heading
• Virtual Career Fairs
• C-level head hunters
• Regionalization of efforts
• MSU alumni involvement in efforts
• MSU/Big Ten Road Shows
• Fast Company model
• Revenue opportunities
• Public Relations
• Friendly media
• ProfNet Queries
• Expertise