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Apuseni Mountains an ecodestination


Apuseni Mountains an ecodestination – PowerPoint PPT presentation

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Title: Apuseni Mountains an ecodestination

Apuseni Mountains an eco-destination
Sustainable tourism overlook
  • Sustainable tourism is an industry which
    attempts to make a low impact on the environment
    and local culture, while helping to generate
    income, employment, and the conservation of local
    ecosystems. It is responsible tourism which is
    both ecologically and culturally sensitive
  • Features
  • it helps the integrity of the region
  • it stimulates quality not quantity
  • it doesnt abuse its product
  • its informative
  • it is profitable for all the members of the
  • conservation of resources
  • it means great trips

Ecotourism overlook
  • An extremist form of sustainable tourism
  • Responsible travel to natural areas that
    conserves the environment and improves the
    well-being of local people."
  • Ecotourists are not trying just to reduce their
    impact on the environment - they actually try to
    help the environment and the locals in different
  • They have a social consciousness and a
    responsible attitude.
  • Features
  • minimize impact
  • build environmental and cultural awareness and
  • provide direct financial benefits for
  • provide financial benefits and empowerment for
    local people
  • raise sensitivity to host countries' political,
    environmental, and social climate
  • support international human rights and labor
  • provide positive experiences for both visitors
    and hosts

International Trends (UNWTO) in 2006
  • Total receipts 586 billion euro (7 increase
    from 2005)
  • Growth in the emerging regions North Africa
    (17), South Asia (14), North East Asia (12),
    Central America (10), South East Asia (10)
  • International arrivals 842 million (5 increase
    from 2005)
  • Growth in the developing countries Thailand
    (20), Bahrain (15,5), South Africa (13,9),
    India (13), Morocco (12,2)

Romanian tourism
  • In 2004, Romania was visited by 6600000
    international tourists
  • The main countries of origin Hungary (39),
    Moldavia (18), Germany (4,5), Turkey (2,9)
  • The main destinations were the seaside (27),
    mountain areas(25)

Romania ecotourism attractions and activities
  • Nature
  • Traditions
  • Big carnivores wolves, bears, lynxs
  • The Danube Delta unique in Europe
  • 12 000 caves
  • Mountain regions
  • Bird watching
  • Wildlife watching
  • Hiking
  • Horse back riding
  • Mountain Biking
  • Rafting

Apuseni Mountains tourism potential
  • Resources mountain landscape, rivers (White
    water) ,caves, unique plants, animals, fishes and
  • Basic infrastructure transport (access), sewage,
    garbage/ waste disposal, electricity, medical
    care, education
  • Tourism infrastructure guesthouses, agro
    tourism, small hotels (aproximately 123
    facilities with 2115 beds), a series of easy
    access attractions Bears cave, Scarisoara
    Glacier, Ponor Citadel, Focul Viu Glacier, the
    Rusty Canyon, the Galbenele Gorges and many

SWOT analysis
  • Strong points
  • The impressive natural assets (hundreds of caves
    determined by the geomorphology of the
    mountains) mountain landscape with a high
    touristic potential
  • Connections (paths) between villages and the
    attraction points
  • The locals have kept a series of traditions
  • There is a construction boom in the region
  • The implementation of international financeing
    programs regarding ecological issues involving
    the area and infrastructure developement

  • Weaknesses
  • Due to the rocky landscape some places are
  • The infrastructure is underdeveloped the county
    and local roades are in an advanced state of
    decay, above the national avarage percentage, the
    communication network is underdeveloped, there
    are some villages without electricity
  • The water collecting instalations have got low
    capacity, sewege network is in the red
  • The reduced level of technical equipement in the
    rural towns
  • The railway network is almost non-existent in the
    Apuseni Mountains region
  • The existence of some polluting factors that
    decrease the populations health rate
  • All the towns in this region have got
    under-proportioned water sewage and the villages
    dont have special ecological cesspits
  • The rural population is submitted to an ageing
  • The health-care is precarious, the funds alocated
    are deficient for ensuring an appropriate medical
    care in the region.
  • The education system has serious problems for
    assuring the minimal required number for a
  • The touristic capacities dont have the necessary
  • The lack of appropriate touristic marketing
  • The cultural-touristical patimony is in a serious
    state of degradation

  • Threats
  • The pronunced pollution and the drying of the
    forests produce irreversible damages to some
    natural elements with a high touristic potential.
  • Global warming (the decrease of the days with
    snow, increase of temperature, increase of
    precipitations and the negative effects that
    result landslides, flooding, forest fires etc.).
  • Lack of awarness and consciosness of the local
    comunities and visitors has negative effects on
    the environment.
  • Lack of a landscape planning strategy might
    determine chaotic development

  • Opportunities
  • The EU membership (security)
  • The aplication of some EU programs in order to
    sustain the investments regarding the protection
    of the environment, rehabilitation and
    development of the network comunication,systems
    of water supply,sewerage, purification of water
    and management of waste.
  • Small number of ecodestinations in South Eastern
    and Central Europe
  • The existence of natural reservations that offers
    large developement opportunities for agrotourism
  • the existence of certain protected areas like The
    Rosia Montana Roman Digs, a series of gorges(The
    Turda gorges, the Rameti gorges, the Valisoara
    gorges,the Ponor gorges) and The National Park
    of Apuseni Mountaines

Regional development goals
  • Global goal Establish Apuseni Mountains as an
  • destination for national and international
  • Create a network AMEN (Apuseni Mountains
    Ecotourism Network), in order to involve all the
    private entrepreneurs and public institutions in
    the region and beyond
  • Strategy organizing local and regional meetings
    with private and public personalities in order to
    create the above mentioned Network. Inform the
    locals about the need for cooperation
  • Results create a strong political and economic
    leverage in order to obtain funding for all the

  • 2. Obtain funding from the Government and from
    the EU for investments in infrastructure.
  • Strategy for some of the infrastructure (roads,
    electricity, sewage) we can rely only on public
    investments. For others (garbage/ waste
    disposal/recycling) we can find sustainable
    solutions at a local/regional level
  • Results create an easy access-able, clean and
    secure destination

  • 3. Raise local awareness and help the local
  • Strategy organize courses for the local
    population, write and offer free brochures with
    information regarding the impact of their actions
    on the environment. At the same time we have to
    work together with the local community to find
    alternative solutions for incomes in order to
    avoid deforestation (the most important source of
    income of the local population is wood).
  • Results the local community will become an
    important partner for the accommodation
    facilities in the region by supplying a series of
    products eco-food, eco-attractions by using
    traditional activities (farming, pottery, wood
    sculptures, weaving etc.)

  • 4. Raise awareness among the visitors
  • Strategy if in the case of the local population
    we need to find solutions first for alternative
    sources of incomes and than apply fines if the
    laws are broken, in the case of the tourists we
    need to create a legal framework (laws, rules and
    enforcers rangers) in order to protect the
    natural areas from pollution and degradation
    determined by the external visitors.
  • Results attract and educate tourists in the
    spirit of eco tourism and sustainability

  • 5. Attract a larger number of tourists
  • Strategy the first step is to create a brand
    that will become the main marketing symbol.
    Because of the small scale of the region we need
    to find the most efficient means to communicate
    with the potential customers. A web site for the
    network is needed although communication in the
    region is difficult. Create theme tours for
    ecotourism (diversification).
  • Results the Apuseni Mountains will become the
    eco-destination of Eastern Europe

A problem -gt source of income
  • Lack of infrastructure in the field of waste
  • Two types of waste wood and plastic
  • Both types of products can be recycled and
    transformed into raw materials for other

  • Wood is one the main sources of income for the
    local population. Unfortunately there is a
    serious waste wood problem which is deposited on
    huge surfaces.
  • With a small investment we can create a facility
    that transforms this waste wood in all sorts of
    products pens, rulers, supports for mobile
    phones, and magazine folders.
  • Necessary investment land surface needed for the
    facility, the main facility and eqipments, one
    vehicle for transporting the wood waste from
    different sites to the facility, courses for
    training the locals
  • Advantages reduce the waste, hire locals and
    offer them a source of income, create an
    alternative income for AMEN, advertising by
    branding the products.

  • Unfortunately, PET is one of the most popular
    material for the manufacturers but at the same
    time it represents one of the worst nightmares
    for recycling.
  • The large number of visitors in the regions and
    the local population create, specially during the
    summer season an enormous quantity of waste which
    is thrown mainly in the rivers.
  • Our solution is the construction of another
    facility to transform PET bottles in raw plastic,
    that will be sold to third parties.
  • Necessary investments land surface needed for
    the facility, a shed for the necessary
  • Advantages reduce the waste, hire locals and
    offer them a source of income, create an
    alternative income for AMEN

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